BIG BURRITO GROUP
Hot Spicy Mex
W|W shaped the brand of the Big Burrito Group (Soba, Casbah, Kaya), the region's most successful restauranteur as well as its flagship operation, Mad Mex, which operates 11 locations in several states. Year-after-year, its restaurants are ranked as "top-in-class" and "people's choice". In a continuation of the successful integrated branding collaboration that began in 1992, W|W designed a brand toolkit and style guide for Mad Mex that contains an updated suite of visual branding elements for marketing & communications (menu, signage, merchandise, ads, more).