BAR LEATHER APRON
Hawaii’s premier cocktail bar with an exceptional customer experience, Bar Leather Apron provides patrons with everything from classic to bespoke cocktails and premium spirits. Bar Leather Apron quickly became the destination for elevated cocktails in Honolulu by constantly delighting customers with surprising details, attentive service, and superior drinks. W|W developed the brand positioning, logo & identity system, marketing collateral, menu, signage, decor, coasters, website, and more. The visual identity system was inspired by art deco era typography and design, signaling classic, classy and luxurious - all key attributes of Bar Leather Apron's brand promise to deliver a proper experience at every touchpoint.