W|W designed the integrated visual branding (identity system/logo, graphic standards, marketing collateral templates, event dress and more) for Transfuze: The Asia Arts and Museum Network. An initiative of Asia Society, Transfuze seeks to strengthen the cultural sector and ignite global appreciation of the arts of Asia. Asia Society is the leading educational organization dedicated to promoting mutual understanding and strengthening partnerships among peoples, leaders and institutions of Asia and the United States in a global context. Inspiring dialogue between and collaboration among global arts professionals, Transfuze brings together the leading minds into powerful bilateral and multilateral conversations. Through capacity-building projects, empowering resources, and insightful reports, Transfuze brings cutting-edge innovation and new models for international partnership to the cultural sector.