ALLEGHENY REGIONAL ASSET DISTRICT
RAD Works Here
For over 25 years, the Allegheny Regional Asset District (RAD) has invested in Allegheny County's quality of life through the financial support of libraries, parks and trails, arts and cultural organizations, regional attractions, sports, and civic facilities, and public transit. RAD’s revenue comes from half of the proceeds of an additional one percent sales and use tax in Allegheny County. Since its inception, RAD has provided more than $2 billion in grant support to regional assets and another $2 billion has gone directly to the municipalities.
To better align its narrative and communications with the reality of today’s RAD, the organization hired W|W to deliver a brand audit & platform, integrated visual identity system, annual report, and new website. The engagement included an immersive discovery process with roundtable discussions, stakeholder interviews, and peer audit that collectively informed the brand platform (positioning, purpose, promise & values). The integrated design produced a refined logo, visual identity system, and comprehensive brand style guide.
2019 ANNUAL REPORT
The new visual branding and identity system made its public debut in the 2019 RAD Annual Report. W|W's design leaned into the bold graphic toolkit to help tell the 2019 impact story, while also celebrating RAD's proud 25-year history of working for the economy, for assets, for citizens, for municipalities - for all.
2020-2022 ANNUAL REPORTS
Subsequent RAD annual report years leverage the branding in different, bold, and recognizable ways. While the themes change and influence the cover design approach, the overall unified appearance of the series makes it a familiar and welcome publication to the recipients year after year.