Wall-to-Wall Studios Rebrands Sandy's in Huntington Beach, CA
Wall-to-Wall Studios designed the integrated rebranding (logo, menu, environment & decor, web and more) for Sandy's, a Huntington Beach, CA restaurant located on the pier and featuring regional cuisine. Sandy's is owned by T S Restaurants, a hospitality group that operates high-quality restaurants in California and Hawaii, with each concept reflecting the culture of its respective market.
The refined brand embraces a more sophisticated look to match the quality of food and service offered at the restaurant, while maintaining the energetic surf and beach culture of Huntington Beach. The brand toolkit designed by W|W includes a custom set of icons that reflect the region and restaurant, and were developed in tandem with the new Sandy's logo with a stenciled look inspired by the typography found on nearby lifeguard towers. The icons were then turned into a pattern which became the foundation of the brand.