Wall-to-Wall Studios Launches Branding for HICORE's Healthy Lifestyle Program: 5-2-1-0

January 20, 2011
Categories:Launches, Partnership


Wall-to-Wall Studios launches the branding for 5-2-1-0, the healthy lifestyle program for HICORE (The Hawaii Initiative for Childhood Obesity Research and Education), an organization that provides collaborative and multi-disciplinary leadership in research and education on childhood obesity, physical activity and nutrition in Hawaii.  The key tenets of 5-2-1-0 include:

  • Consume 5 fruits and vegetables a day = 5
  • Limit screen time to 2 hours or less per day = 2
  • Engage in 1 hour or more of physical activity per day (moderate/vigorous exercise) = 1
  • Consume no sugary beverages each day = 0

HICORE's 5-2-1-0 program supports First Lady Michelle Obama's national campaign against childhood obesity called “Let’s Move” which gives parents and families a clear direction for actionable behaviorsl so they are in a better position to partner with their children and health care team.
View the Hawaii Initiative for Childhood Obesity Research and Education (HICORE) website.