Continuing the ongoing collaboration, Wall-to-Wall Studios worked with P3R to launch a refreshed website that reflects the organization’s continued evolution and leadership in the running community and its footprint in event management and partnerships. Building on a multisite digital ecosystem originally designed by W|W—including the P3R parent site and 3 key race properties such as the Pittsburgh Marathon—the new experience reimagines structure, usability, and design to better serve today’s audiences.

Through a strategic UX process, the website introduces a more intuitive framework aligned with the needs of participants, partners, and the broader community, while an updated visual design conveys a heightened sense of sophistication without sacrificing accessibility.

View the P3R website
View the P3R case study
View the P3R and Pittsburgh Marathon Digital case study

An overview of the refreshed P3R website experience and components.

The P3R website features a modern mega menu that efficiently connects the user with the right content.

The "race" page template in the CMS lets the P3R team create microsites and landing pages for the range of events it runs.

Detail view of robust landing page for the Parade Day Dash.

The CMS has a special template available for larger programs such as Kids of Steel.

A custom set of iconography was designed to support the website's UI.

The website delivers an accessible, compelling mobile experience, to reach P3R's audience that is always moving.

Nicely designed contact form delivers consistent branded experience.