As PWWG Architects celebrates its 50th anniversary, the firm has embarked on a bold rebrand that honors its past while embracing the future. Located in Pittsburgh, PA, and Cincinnati, OH, PWWG is known for integrating historic preservation, adaptive reuse, and contemporary design into its work. 

W|W led PWWG through this integrated rebranding effort, which included a new logo and identity system, cohesive stationery and corporate collateral, and an updated website. The collaboration began with a robust discovery and immersion phase, kicked off with a W|W facilitated Brand UnWorkshop that best positioned to deliver an authentic and ownable identity for PWWG.

“Preserving the past, building the future” is now more than a tagline—it’s the visual and conceptual backbone of PWWG’s new identity. 

To see more, including the design rationale, visit the PWWG Architects case study.