Wall-to-Wall Studios Designs Integrated Marketing Campaign for Urban Forest Master Plan

June 26, 2012
Categories:Launches, Partnership

Wall-to-Wall Studios designed the integrated marketing campaign titled, Trees Change Everything, in support of the City of Pittsburgh's Urban Forest Master Plan. Tree Pittsburgh led the planning process along with key stakeholder representation from the City of Pittsburgh, the URA, Carnegie Mellon Univeristy, Penn State, PA DCNR, PA Environmental Council, Western PA Conservancy, Pittsburgh Parks Conservancy, Pittsburgh Community Reinvestment Group, Dusquene Light, Davey Resource Group and Alcosan. Additional project consultants included the University of Vermont Spatial Analysis Lab, Davey Resource Group and Jackson Clark Partners.


An urban forest master plan is a road map, providing detailed information, recommendations, and resources needed to effectively and proactively manage and grow Pittsburgh's urban forest. More importantly it describes a shared vision for the future of the urban forest to inspire and engage residents, business owners, elected officials and organizations in the care and protection of trees. Read media coverage about the Urban Forest Master Plan in the Tribune-Review and the Post-Gazette.

View the Trees Change Everything case study.