Presented by  Film Pittsburgh and running from April 30 to May 10, JFilm Festival is the largest Jewish cultural event in the region. For 33 years, JFilm has showcased Jewish-themed, independent films from around the globe. The annual JFilm Festival presents films that deepen audiences’ understanding of Jewish culture, tolerance, and our common humanity. 

For over 15 years, Wall-to-Wall Studios has been creating the integrated branding for each JFilm Festival, including 2026, which included the graphic identity & messaging, poster & marketing collateral, animated bumpers, social media graphics, program template, and more. For the 2026 JFilm Festival design, W|W leveraged a modified cyanotype approach, which produces a signature deep blue aesthetic.  Cyanotype is a 19th-century camera-less photographic printing process that produces monochromatic blueprints, invented in 1842 by Sir John Herschel. After treating paper with light-sensitive iron salts, placing transparent negatives on top, and exposing them to UV light (sunlight), these white-on-blue images appeared. 

For festival information and to purchase tickets, visit the JFilm website, also designed & developed by W|W.

View previous JFilm Festival branding.

The 2026 JFilm Festival poster series features iconic Jewish imagery paired with catchy film-centric headlines.

Animation of schmear bagel for the 2026 festival.

2026 JFilm Festival design and branding as integrated into the official website.

Two Frays Brewing partnered with JFilm Festival to produce Liquid Chutzpah, a special edition summer ale.

Behind-the-scenes look at the cyanotype design approach.

Cyanotype design for the 2026 Festival is revealed.