Wall-to-Wall Studios Designs Integrated Branding Campaign, "Pittsburgh Here + Now", for URA
Wall-to-Wall Studios was engaged by the URA / City of Pittsburgh to create a new a branding campaign that encapsulates the spirit of Pittsburgh and value of investment in the City, with a particular focus on the downtown core. The integrated marketing campaign leverages the City's great assets and showcases the wonderful progress on many fronts. This initiative is helping make Pittsburgh's Golden Triangle top-of-mind; as a place to live, to invest and to visit. The initial set of deliverables were unvieled at ReCON 2012 (The ICSC Global Retail Real Estate Convention) in Las Vegas, NV and included a printed booklet of accolades and responsively designed web application, www.pghnow.org, among other components.
Visit the Pittsburgh Here + Now case study.