Get ready for another Marathon Weekend here in Pittsburgh! For the 2024 DICK’S Sporting Goods Pittsburgh Marathon branding, W|W worked with the P3R team to create a campaign to support the reality that "Pittsburgh is a runner’s ultimate playground.” With a race course that winds through the community’s hills + streets + bridges + mountains + rivers + inclines + parks + stairs + trails, it truly is a runner’s playground. Running plus Pittsburgh equals fun! More than 40,000 movers participated in the race weekend, with the 26.2-mile race being sold out.

To see more of W|W’s work supporting P3R and the Pittsburgh Marathon, please check out the case study.

Heroic treatment for the 2024 campaign theme, "Pittsburgh is a runner's ultimate playground."

2024 brand campaign assets deployed across digital channels, including website and social.

Dimensional, branded Pittsburgh Marathon logo, integrated with the campaign graphics.

2024 Marathon branding with the race course map.