Wall-to-Wall Studios Designs Event Experience for Timberlab at IMTC 2025
Headquartered in Portland, OR, Timberlab is a leading innovator in mass timber construction, providing comprehensive services in design, engineering, fabrication, and installation to deliver sustainable, high-performance building solutions that redefine what’s possible with wood.
Working in collaboration with +coordinates, a brand & strategic planning consultancy, W|W helped create the integrated event experience for Timberlab’s booth space at the 2025 International Mass Timber Conference. IMTC is the world’s largest gathering dedicated to mass timber design, construction, and manufacturing, bringing together architects, engineers, developers, and industry leaders to explore emerging trends, innovative projects, and the future of sustainable building with wood.
The overall approach was to design a deceptively simple, confident, and clean delivery that introduces a contrastingly rich, comprehensive set of services: Timberlab’s ecosystem. With an unparalleled suite of in-house assets, Timberland has enabled consistent delivery of 'whole ecosystem’, next-level, mass timber solutions. Imagine. Create. Deliver.
The event experience combines a striking, yet accessible design for the physical space that engages attendees and meets them where they are in their respective mass timber journeys, from sourcing to manufacturing and everything in between. Portland-based Matchless handled the detailed design, fabrication, and installation of the Timberlab booth. And, W|W developed a microsite to augment the in-person experience, providing attendees with a deeper set of content and a digital pathway to connect with Timberlab. Strategically placed QR codes throughout the booth experience linked attendees to the microsite. The digital experience also includes “Timberstack", a Timberlab-branded version of the game Tetris to introduce a little fun.
Event photos, courtesy of the International Mass Timber Conference.
