For The Midwife Center for Birth & Women’s Health, the challenge was bigger than generating awareness. It was about helping more people understand what midwifery care is, who it’s for, and what makes the experience different.

W|W developed and managed an integrated digital marketing campaign spanning strategy, creative, paid media, landing pages, optimization, and reporting. Real clients and midwives helped tell the story, while targeted creative and messaging challenged misconceptions and connected prospective patients with a path to care.

With a limited media budget, the campaign generated more than 2.5 million impressions, 16,000 website visitors, and, most importantly, a 29% conversion rate from campaign-generated leads to new patients.

For more info, view the case study. 

Real patients and staff shared their real stories to help address any misconceptions.

Branded graphics combined with photos of the birthing rooms provided an authentic sense of the experience.

Each birthing room has a unique personality, a unique asset that expecting mothers really love.

The Midwife Center puts its patients first, letting them control their birthing experience.