Carnegie Mellon University's Language Technologies Institute (LTI), a global leader in AI research and education, partnered with Wall-to-Wall Studios (W|W) for a comprehensive rebranding initiative. W|W conducted an extensive brand audit and developed a strategic platform to enhance LTI's clarity in the AI and natural language processing space, standardizing its brand positioning and strengthening connections with its core audiences. The rebranding effort included a new visual identity, a messaging framework centered on LTI "trailblazing" new ways for human communication through transformational AI, and a comprehensive brand style guide to ensure consistent implementation across all touchpoints.

View the CMU LTI case study for details.

The CMU LTI stationery system, with the new visual branding implemented.

Ad layouts for CMU LTI that leverage the new messaging framework.

Trailblazing Human Communication, CMU LTI's primary public facing headline.

Brand animation for the CMU LTI launch.