Hawaii National Bank (HNB) has launched its 2025 “We Know Local” campaign, an evolution of the bank’s long-standing commitment to celebrating and supporting Hawaii’s entrepreneurs. As their agency-of-record, Wall-to-Wall Studios produced a series of three new spots: “What It Takes,” “Legacy,” and “Community.”

Grounded in market insights, the campaign builds on a clear truth: local businesses want a financial partner that understands their community, their challenges, and their ambitions. Hawaii National Bank, a multi-generational family-owned bank, is uniquely positioned to deliver that level of understanding.

WHAT IT TAKES

Highlights the day-to-day reality of entrepreneurship — the long hours, tough decisions, and personal stakes that define Hawaii's local business ownership.

COMMUNITY

Turns the spotlight outward, honoring the faces and places that shape the sights, sounds, and tastes of everyday life in Hawaii. A reminder that community is built through connection.

LEGACY

Reframes the idea of inheriting a business, challenging the notion that legacy limits growth. Instead, it celebrates the strength, pride, and opportunity found in multi-generational businesses, something Hawaii National Bank knows firsthand.

To maximize reach, the campaign expands far beyond broadcast. All three spots are supported by a full digital media buy, including online video, display banners, and social ads. Print and digital placements also appear across several major local publications, including Pacific Business News, FLUX Magazine, and Hawaii Business Magazine.

Together, the “We Know Local” campaign reaffirms Hawaii National Bank’s role as a trusted partner for Hawaii entrepreneurs, one who not only understands the unique local business landscape, but truly lives in it.