According to Wikipedia, Pecha Kucha, usually pronounced in three syllables like "pe-chak-cha", is a presentation format in which content can be easily, efficiently and informally shown, usually at a public event designed for that purpose. Under the format, a presenter shows 20 images for 20 seconds apiece, for a total time of 6 minutes, 40 seconds. Larkin Werner, W|W Partner and Creative Director, presented Steelerbaby in Pecha Kucha fashion for the local AIGA chapter.