City of Pittsburgh Unveils Integrated Marketing & Branding Campaign Designed by Wall-to-Wall Studios
The integrated marketing & branding campaign designed by Wall-to-Wall Studios for the URA / City of Pittsburgh was launched today by Mayor Luke Ravenstahl at a press conference downtown. The marketing initiative is part of a multi-faceted strategy, led by the Downtown Retail Task Force, that aims to help make downtown Pittsburgh a vibrant 24/7 destination. The branding campaign leverages the City's great assets and showcases the wonderful progress on many fronts, and will make Pittsburgh's Golden Triangle top-of-mind; as a place to live, to invest and to visit. Learn more via the Pittsburgh Post-Gazette article, the Pittsburgh Business Times article or the WTAE story.
Visit the Pittsburgh Here + Now case study.
Point Park University's new home for its Pittsburgh Playhouse served as the backdrop for the unveiling of the campaign, with banners wrapping the building facade.
Re-usable shopping bags were printed with the initiative's branding.
Environmental graphics bearing the initiative's message act as wayfinding devices in the downtown retail corridor.