City of Pittsburgh Unveils Integrated Marketing & Branding Campaign Designed by Wall-to-Wall Studios
The integrated marketing & branding campaign designed by Wall-to-Wall Studios for the URA / City of Pittsburgh was launched today by Mayor Luke Ravenstahl at a press conference downtown. The marketing initiative is part of a multi-faceted strategy, led by the Downtown Retail Task Force, that aims to help make downtown Pittsburgh a vibrant 24/7 destination. The branding campaign leverages the City's great assets and showcases the wonderful progress on many fronts, and will make Pittsburgh's Golden Triangle top-of-mind; as a place to live, to invest and to visit. Learn more via the Pittsburgh Post-Gazette article, the Pittsburgh Business Times article or the WTAE story.
Point Park University's new home for its Pittsburgh Playhouse served as the backdrop for the unveiling of the campaign, with banners wrapping the building facade.
Re-usable shopping bags were printed with the initiative's branding.
Environmental graphics bearing the initiative's message act as wayfinding devices in the downtown retail corridor.