Introducing Ālia at 888 Ala Moana.

Ālia is a new luxury residential development by the Kobayashi Group, LLC coming to the Our Kaka'ako neighborhood in Honolulu, Hawaii. W|W created the development's brand strategy & platform, naming, visual identity system, and logo.

The name Ālia translates to salt bed in Hawaiian, paying homage to the salt flats that historically made up the region. The custom logomark feels fluid and organic, with the inked letterforms creating a semblance of waves flowing. W|W collaborated with architects WRNS Studio and interior designers The Vanguard Theory.

Stay tuned for the Ālia case study.