Located in the Kūhiō Ave Food Hall at the famous International Market Place in Waikiki, La Piña Cantina is a food stall serving modern Mexican dishes and cocktails. W|W was tapped to name and brand the food hall and its nine culinary concepts. La Piña Cantina's name is based on pineapple as a connection between Hawai‘i and hospitality, as well as the prevalence of pineapple throughout the menu. The logo takes inspiration from Mexican hand-painted signage.

Stay tuned for a full case study of the Kūhiō Ave Food Hall.