Almost all of us are subjected to advertising, branding and marketing messages on a daily basis, whether we want it or not. Most say this type of messaging is annoying noise that clutters our lives, and much of it ends up being forgettable.
Consumers are able to tune out a “hard sell” message and ignore or skip it completely. However, making an emotional connection can often have the opposite effect: A consumer may choose to remember the brand or messaging, because it perhaps was unexpected, made them laugh, or even made them cry.
On Wednesday, January 25th at the IABC Pittsburgh PD After 5 event, partner and creative director from Wall-to-Wall Studios, Larkin Werner, will share some client case studies that utilize humor, emotion or wit to stand out against the competition.