Wall-to-Wall Studios Welcomes Jen Tanabe, Scott Daimaru and John Dilts

July 9, 2012

Wall-to-Wall Studios is pleased to announce the addition of Jennifer Tanabe as Associate Creative Director, Scott Daimaru as Designer (to the Honolulu office), and John Dilts as Interactive Developer (to the Pittsburgh office).  Jen holds a BFA in Graphic Communications from the School of Art at Washington University in St. Louis.  Prior to joining W|W, Jen worked in a Designer, Art Director and/or Creative Director capacity at Firefly, MVNP, 1013 Integrated and Lewis & Montgomery/Aidia Studio. She has also designed stationery under the name Kinohi Designs that is sold through online retailer TinyPrints.com. Scott received a BS in Graphic Design from The Art Institute of California with an emphasis on print design and motion graphics. Prior to joining W|W, Scott worked in an intern capacity for Dfi Design and Eric Woo Design, both located in Honolulu, HI.  Prior to joining W|W, John worked as a senior developer at Rails Dog and White Canvas and as a developer & consultant at Geezeo. Welcome aboard!

categories: People

Wall-to-Wall Studios Designs Branding for Crows Run Pictures

July 5, 2012

Wall-to-Wall Studios designed the integrated branding (logo, identity, stationery system, merchandise, more) for Crows Run Pictures, a creative production and post production house with offices in Pittsburgh and Fort Lauderdale. With filmmaking sensibilities, a background as advertising creatives and twenty years producing documentaries, television commercials, webisodes, and television programming, Crows Run is known for being great collaborators.

View the Crows Run Pictures case study.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Integrated Marketing Campaign for Urban Forest Master Plan

June 26, 2012

Wall-to-Wall Studios designed the integrated marketing campaign titled, Trees Change Everything, in support of the City of Pittsburgh's Urban Forest Master Plan. Tree Pittsburgh led the planning process along with key stakeholder representation from the City of Pittsburgh, the URA, Carnegie Mellon Univeristy, Penn State, PA DCNR, PA Environmental Council, Western PA Conservancy, Pittsburgh Parks Conservancy, Pittsburgh Community Reinvestment Group, Dusquene Light, Davey Resource Group and Alcosan. Additional project consultants included the University of Vermont Spatial Analysis Lab, Davey Resource Group and Jackson Clark Partners.

 

An urban forest master plan is a road map, providing detailed information, recommendations, and resources needed to effectively and proactively manage and grow Pittsburgh's urban forest. More importantly it describes a shared vision for the future of the urban forest to inspire and engage residents, business owners, elected officials and organizations in the care and protection of trees. Read media coverage about the Urban Forest Master Plan in the Tribune-Review and the Post-Gazette.

View the Trees Change Everything case study.

categories: Launches, Partnership

Wall-to-Wall Studios Receives Silver CASE Award for CMU School of Drama Season Design

June 14, 2012

 

Wall-to-Wall Studios was recognized with a Circle of Excellence Award for The School of Drama Season promotional collateral designed for Carnegie Mellon University. The honors were bestowed by The Council for Advancement and Support of Education (CASE). The Circle of Excellence Awards are advancement’s premier international awards, and the School of Drama season was selected as a Silver Award Winner in the Excellence in Design category for single-page publications.
View the Carnegie Mellon School of Drama case study
View the Carnegie Mellon School of Drama website

categories: Awards, Partnership

Wall-to-Wall Studios Wins National ADDY Gold Award for Burgatory Integrated Branding

June 12, 2012

 

Undoubtedly the signature event within the advertising community, the National ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won a Gold Award for the firm's integrated branding work for Burgatory, a restaurant in Pittsburgh that features helluva burgers and heavenly shakes. In addition to creating the visual branding (logo, taglines), W|W also designed the on-site collateral (menus, gift cards, to-go packaging), website, environmental and decor elements (signage, wayfinding) and merchandising. The ADDY Awards Competition is a three-tier national competition conducted annually by the American Advertising Federation and is the advertising industry's largest and most representative competition for creative excellence. We thank our friends at Burgatory for the terrific collaboration and are humbled by the company we keep with the other Gold ADDY Winners.

 

View the Burgatory integrated branding case study

categories: Awards, Partnership, Event

Wall-to-Wall Studios Designs Integrated Marketing Campaign for Pittsburgh Cultural Trust

June 8, 2012

 

Wall-to-Wall Studios designed the integrated marketing campaign, "Win the Golden Seat", for the Pittsburgh Cultural Trust, the transformative force behind quality performing and visual arts in the region. The campaign's primary objective is to drive traffic to the Trust's new ticketing website via the sweepstakes program, and includes both traditional (print & outdoor ads, flyers, direct mail, e-marketing) as well as non-traditional tactics (refurbished theatre seats deployed throughout the city with QR codes).

View the Pittsburgh Cultural Trust "Take Your Seat" case study

categories: Launches, Partnership

Wall-to-Wall Studios Poster Designs for AIGA's "Get Out The Vote"

June 4, 2012

The creative team from Wall-to-Wall Studios participated in the AIGA Get Out the Vote campaign which invites designers to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election. The poster designs were unveiled at an AIGA Pittsburgh event hosted at the Eclipse Lounge. Select posters designed by Wall-to-Wall Studios will be available for viewing on the AIGA website soon.

categories: Launches, Partnership, Event

Wall-to-Wall Studios Designs Integrated Branding Campaign, "Pittsburgh Here + Now", for URA

May 22, 2012

 

Wall-to-Wall Studios was engaged by the URA / City of Pittsburgh to create a new a branding campaign that encapsulates the spirit of Pittsburgh and value of investment in the City, with a particular focus on the downtown core. The integrated marketing campaign leverages the City's great assets and showcases the wonderful progress on many fronts. This initiative is helping make Pittsburgh's Golden Triangle top-of-mind; as a place to live, to invest and to visit. The initial set of deliverables were unvieled at ReCON 2012 (The ICSC Global Retail Real Estate Convention) in Las Vegas, NV and included a printed booklet of accolades and responsively designed web application, www.pghnow.org, among other components.
Visit the Pittsburgh Here + Now case study.
Visit www.pghnow.org

categories: Launches, Partnership

Wall-to-Wall Studios Designs Integrated Investor Prospectus for The Urban Redevelopment Authority (URA) of Pittsburgh

May 19, 2012

 

Wall-to-Wall Studios designed the integrated marketing campaign for the Urban Redevelopment Authority (URA) of Pittsburgh. The initiative took an unothrodox approach to a typical annual report via the creation of an "investor prospectus" with print and web/interactive components that showcase how the City of Pittsburgh has evolved through the assistance of the URA. The six foot tall yellow asterisk was fabricated by W|W using foam core, adhesive, razor blades and yellow paint.

View the URA is Everywhere website.

View the URA is Everywhere case study.
 

categories: Launches, Partnership

Wall-to-Wall Studios Utilizes GigaPan Digital Imagery in TV Ad for Carnegie Museum of Art

May 17, 2012

 

Wall-to-Wall Studios designed and produced (motion graphics, animation) a :15 TV advertisement for the Carnegie Museum of Art that is promoting Impressionism in a New Light: From Monet to Stieglitz, an exhibition that features more than 150 works by many of the most important artists of the late 19th and early 20th centuries. The painting that was featured in the TV ad was captured using Gigapan technology (digital images with billions of pixels) that was photographed by Clear Story.

View the Carnegie Museums of Art and Natural History branding case study or extended rebranding blog post.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Rebranding for Adagio Health

May 11, 2012

W|W executed a comprehensive rebranding for Adagio Health, a private non-profit organization that promotes the reproductive health and well-being of women of all ages, their families, and their communities by providing responsive healthcare services and educational programs, regardless of insurance status. The collaboration included extensive market research (focus groups and surveys via partner Ideas in Focus), brand platform & strategy, messaging/tagline, logo refinement, brand guidelines and integrated marketing campaign design (print, web, advertising).

View the Adagio Health case study.

View the Adagio Health website.

categories: Launches, Partnership

Wall-to-Wall Launches Integrated Marketing Campaign for Silk Screen Film Festival 2012

May 9, 2012

 

Wall-to-Wall Studios designed the integrated marketing campaign (poster, program, gala invitation, tickets, film trailer, billboard advertisement and more) for Silk Screen, the Asian American Film Festival of Pittsburgh, as the organization celebrates its seventh-season of award-winning programming in 2012.

View the Silk Screen Film Festival website.
View the Silk Screen Film Festival case study.

categories: Launches, Partnership, Event

Wall-to-Wall Studios Launches Talent Search for Pittsburgh Office

May 8, 2012

 

Wall-to-Wall Studios is looking to grow our team in our Pittsburgh office with the following positions:

 

WEB DEVELOPER (link to details)

The candidate's primary role is to collaborate with our team of designers, strategists and account managers to build from initial concepts to a final production-ready websites and custom applications.

 

MOTION GRAPHIC DESIGNER (link to details)

The candidate's primary role is to assist the team with concept, design, production and technical execution of all motion graphics and video oriented projects. 

 

INTERN WEB/PRINT DESIGNER (3-month position - click to apply)

The candidate's primary role is to assist the team on multiple creative and production projects for clients, while gaining valuable experience within a fast-paced, award-winning creative agency.

 

For additional details and to apply, view our Resumator job postings here.

categories: People

Wall-to-Wall Studios Wins 15 Awards at the 2012 PELE (ADDY) Advertising Awards Show

April 30, 2012

The Pele Awards is a District 13 National ADDY Competition, recognizing the best advertising, design and interactive work created in Hawaii during the previous calendar year. Wall-to-Wall Studios was honored with Seven Gold PELE ADDY Trophies, Three Silver Medals and Five Bronze Medals during this year's ceremony held at the Royal Hawaiian Hotel. The chosen Client entries included:

 

PELE GOLD ADDYs:
Advertising For The Arts & Sciences - Brochure/Sales Kit
Client/Project: Honolulu Culture & Arts District - Brochure

 

Advertising For The Arts & Sciences - Single Medium Campaign
Client/Project: Honolulu Culture & Arts District - Interactive Exhibits

 

Advertising For The Arts & Sciences - Website Design
Client/Project: Honolulu Culture & Arts District - Website

 

Consumer Website Design
Client/Project: Leather Soul - Website

 

Public Service - MultiMedia Campaign
Client/Project: Hawaii Primary Care Association - "Feel Good" Campaign

 

Out-of-Home - Site Interior
Client/Project: Hawaii Primary Care Association - Office Mural

 

Collateral Material - Special Event Campaign
Client/Project: Leather Soul - LS Lounge Grand Opening Event

 

SILVER ADDYs:
Public Service - Annual Report
Client/Project: REHAB Foundation - Annual Report

 

Public Service - Brochure / Sales Kit
Client/Project: REHAB Foundation - Capital Campaign Brochure
 

Advertising Industry Self Promotion
Client/Project: AAF-Hawaii District 13 - Peles 2011 "The Big Show" Campaign
 

BRONZE Awards:
Sales Promotion - Product of Service Sales Campaign
Client/Project: Iolani Schools - Rebrand Campaign

 

Online Marketing - E-mails and E-cards
Client/Project: Hawaii National Bank - Holiday E-Card

 

Public Service - Interactive
Client/Project: Hawaii Primary Care Association - "Feel Good" Microsite
 

Public Service - Mixed / Multi-Media Campaign
Client/Project: REHAB Foundation - Campital Campaign

 

Public Service - Cards, Invites & Announcements
Client/Project: REHAB Foundation - eLegs Gala Invitation
 

Mahalo to all of our Clients, partners and vendors who allow us the opportunity to collaborate and create these very special projects on their behalf!  - The W|W Team.

 

(Photo courtesy of Tyson Yamada)

 

P.S. The W|W Team was happy to be a featured part of the Pele's Show Teasers, Opening and "Pele Profile." Credit and blame for the writing, production, editing and concept to Brian Watanabe of MVNP, Tobias Huber, Ken Sato, Brad Crawford and Dave Ciano of 1013 Integrated, and Brent Shiratori of Matsumoto & Clapperton. Click on the thumbnails below to check out the videos.

 

Pele Trailer Video (YouTube) Teaser for Pele Profile: Bernard Uy (YouTube)

Pele Show Opening Sequence Video (YouTube) Pele Profile Video: The Bernard Uy Story (YouTube)

categories: Awards, People, Event

Trust-Franklin Press Design Series: "I Laughed, I Cried, I Remembered". Humor, Emotion & Wit In Branding

April 30, 2012

Almost all of us are subjected to advertising, branding and marketing messages on a daily basis, whether we want it or not. Most say this type of messaging is annoying noise that clutters our lives, and much of it ends up being forgettable.

 

Consumers are able to tune out a “hard sell” message and ignore or skip it completely. However, making an emotional connection can often have the opposite effect: A consumer may choose to remember the brand or messaging, because it perhaps was unexpected, made them laugh, or even made them cry.

 

Laugh, cry, and network, this Wednesday, May 2nd with Wall-to-Wall Studios partner and creative director Larkin Werner as he presents at Trust-Franklin's Creativity Seminar Series.

 

Where:
Riverwalk Corporate Centre
33 Terminal Way
Pittsburgh, PA 15219

 

When:
Wednesday, May 2, 2012
3 to 5pm (includes post-seminar networking)
RSVP TODAY to Stefany@trust-franklinpress.com

Register for the free event here.

categories: People, Partnership, Event

Wall-to-Wall Studios Launches Responsive Design Recruitment Website for Chaminade University

April 20, 2012

 

Wall-to-Wall Studios designed and developed a new website, www.chaminadelife.com, for Chaminade University of Honolulu. Founded in 1955, Chaminade University is a private coeducational institution in Honolulu, Hawai'i. The recruitment focused website is an example of the school's continued migration of its traditionally printed admissions viewbook to the internet. The website integrates the use of Responsive Design to optimize the user experience for desktop/laptop, mobile devices and iPad/tablet.

The Responsive Design website approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPhone (or other mobile device), the website automatically switches to accommodate for resolution, image size and scripting abilities. W|W produced the testimonial videos and integrated social media channels, including a custom Google map, into the website.
Visit the Chaminade Life website

View the Chaminade University case study

categories: Launches, Partnership
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