Happy Birthday. Wall-to-Wall Studios Designs Integrated Marketing Campaign for the 2013 JFilm Festival

March 25, 2013

 

 

Wall-to-Wall Studios continued its creative and branding collaboration with JFilm: The Pittsburgh Jewish Film Forum, a program of the Jewish Federation of Greater Pittsburgh, via the design of the integrated marketing campaign (poster series, program cover, ads and more) for the 2013 JFilm Festival, taking place April 11-21. The festival showcases the best of Jewish film from around the world. Visit the JFilm website for more info. This year the JFilm Festival celebrates its 20th anniversary, congratulations. Read the news posts about the 2010 JFilm Festival, the 2011 JFilm Festival or about JFilm's rebranding.
View the JFilm Festival case study.

categories: Launches, Partnership, Event

Wall-to-Wall Studios Sponsors Third NOISE Design/Music Experience, Featuring White Wives

March 21, 2013

 

NOISE V3 takes place at Commonwealth Press Warehouse and features Pittsburgh alternative rock group, White Wives. The event will be an interactive design/music experience with an additional music performance by The Wakening, live painting by Mike Egan, interactive screen printing with CW Press, sound art installation by Maurice Rickard, and a crowd sourced favorite show flyer wall. RSVP for the event here.

 

When:
Sunday April 7, 2013
5-8 pm

 

Where:
Commonwealth Press Warehouse (2315 Wharton Street, Pittsburgh, PA 15203)

 

Cost:
Free

ALL AGES 

 

        

 

Be a part of NOISE by submitting your favorite flyer to noise@walltowall.com. Any show. Anywhere in the world. Your contribution will be used as part the event.

categories: Partnership, Event

Wall-to-Wall Studios Launches Hawaii Energy "Solar Water Heating" Advertising Campaign

March 18, 2013

 

 

If you had installed a Solar Water Heating system in Hawaii a year ago, by now you could have saved about 40% on your home's electric bill. What you do with that savings, of course, is up to you. Wall-to-Wall Studios has launched the new Solar Water Heating awareness campaign for Hawaii Energy to promote their limited time $1000 instant rebate plus additional federal and state tax credits. W|W developed the new campaign for TV, online, print and radio.

 

View the Hawaii Energy case study.

View the new Hawaii Energy TV spot, "Your First Step."

View the new Hawaii Energy TV spot, "Take A Stab."

Visit the website wwwHawaiiEnergy.com/solarwater

categories: Launches, Partnership

Wall-to-Wall Studios Designs Branding for ReFuel & ReEnergize Programs of GTECH

March 14, 2013

 

Wall-to-Wall Studios designed the integrated identity systems and branding campaigns for ReFuel and ReEnergize, two key programs of GTECH Strategies, a non-profit social venture that merges community development and principles of sustainability into a synthesized model for sustainable community development.

View the GTECH Strategies ReFuel & ReEnergize case studies.

categories: Launches, Partnership

Wall-to-Wall Studios Wins Best of Show, 3 Gold & 3 Silver in 2013 Pittsburgh ADDY Awards

March 7, 2013

 

Undoubtedly the signature event within the advertising community, the Pittsburgh ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won Best of Show, 3 Gold and 3 Silver ADDY Awards at this year's ceremony held at the Carnegie Science Center. The annual competition is conducted by the Pittsburgh Advertising Federation for the American Advertising Federation and is featured in these Pittsburgh Post-Gazette and Pittsburgh Business Times articles. The winning Wall-to-Wall Studios entries included:

 

Silk Scream Film Festival
Advertising for the Arts & Sciences Single Medium Campaign > Go Ahead Scream
View the Silk Scream case study 
GOLD Award Winner
BEST OF SHOW

 

Carnegie Mellon University, School of Drama
Advertising for the Arts & Sciences Collateral > Recruitment Brochure
View the School of Drama case study 
GOLD Award Winner

 

Urban Redevelopment Authority of Pittsburgh (URA)
Collateral Material / Annual Report > Where Will You Find the URA?
View the URA case study 
SILVER Award Winner

 

Wall-to-Wall Studios
Advertising Agency Self-Promotion Cards/Invitations > Sons of Blarney Hullabaloo
View the Sons of Blarney Hullabaloo case study
GOLD Award Winner

 

Baldwin Wallace University
Advertising for the Arts & Sciences Collateral > Acceptance Kit
View the Baldwin Wallace case study
SILVER Award Winner

 

The American People
Public Service Single Medium Campaign > Go Vote
View the Go Vote case study
SILVER Award Winner 

categories: Awards, Partnership, Event

See You At The Pittsburgh Addy Awards Show Tonight.

March 1, 2013

 

Wall-to-Wall Studios will be represented at the Pittsburgh American Advertising Awards show tonight at the Carnegie Science Center, both in the audience and during the category announcements. The 2012-2013 Addys bring together the local marketing industry celebrating the best advertising, design and interactive work from the past year. A few years back, the Pittsburgh Advertising Federation decided to offer its talented pool of members the opportunity to create introductory videos for categories in the contest. This year will see the debut of a rap video starring a W|W co-founder along with a W|W alum (see the video here):

 

"The stars of the video -- James Nesbitt of North Side-based Wall-to-Wall Studios and Matt Hildebrand of Mullen, in the Strip District -- recorded the audio ahead of time and then lip-synched. That was trickier than it sounds." 

 

Read more at the Pittsburgh Post Gazette article. Or see you tonight on the big screen.

 

Related link: See W|W's James Nesbitt and Doug Dean in the 2011-2012 Addy video.

categories: Awards, People, Media, Event

hyperCision Unveils Updated Branding & New Website in Las Vegas at HR 2013 Conference

February 25, 2013

 

Wall-to-Wall Studios executed an integrated branding refinement for hyperCision that includes a responsively designed website, sales collateral, trade show booth graphics and more. hyperCision delivers strategic and implementation consulting services for Learning Management Systems, including SAP and SuccessFactors. The Chicago-based firm launched the updated branding at HR 2013 in Las Vegas, NV where hyperCision CEO Sharon Wolf Newton is a key speaker. HR 2013 is the most important event of the year for professionals that use and support SAP solutions for HR.

View the hyperCision website.

View the hyperCision integrated branding case study.

categories: Launches, Partnership, Event

The C-Suite: Marketing Trends 2013 Event featuring Wall-to-Wall Studios

January 8, 2013

 

Wednesday, January 9, 2013 - Hawaii Business Magazine presents another in the series of "C-Suite" sessions (Focus: CMO) featuring two dynamic panels, sharing their exclusive secrets & thoughts on "Top Items That Should Be On Your Marketing Agenda For 2013":

• Negotiation tips on to get the most out of your vendors and channels
• Secrets on how to maximize all mediums through a well-orchestrated plan.
• The winning "Marketing Mix."
• Upcoming trends that should be on your radar to help gain a competitive advantage.
• Utilizing the creative process for astute business decision-making.
...and more 

 

Panel #1
Bradley Fisher, Senior VP - Strategy & Marketing, Hawaiian Telcom

• Avi Mannis, VP of Marketing, Hawaiian Airlines

• Todd Apo, Director of Public Relations, Aulani: A Disney Resort & Spa

Panel # 2

• Wanda Kakugawa, President & Owner, Market Trends Pacific

• Su Shin, Senior Vice President, Bennet Group Strategic Communications

• Bernard Uy, Co-Founder/Creative Director, Wall-to-Wall Studios (I think we know this guy.)

 

Registration/Check-In starts at 7:00am at The Plaza Club, Honolulu. Breakfast will be served. Main program to start promptly at 7:25am. There will be two panels to run chronologically, each followed by panel discussion ending with Q&A. David Tumilowicz, Hawaii Business Magazine publisher, will serve as moderator. If you have any questions, please call 808-534-7537.

(Update: This event is sold out. See you there.)

categories: People, Event, Honolulu

Design from Wall-to-Wall Studios Sr. Designer Doug Dean to Compete in the Healthy Artists Movie Poster Exhibition

January 3, 2013

 

A poster design by Doug Dean, senior designer at Wall-to-Wall Studios, is competing in the in Healthy Artists Exhibition @ Modern Formations. Doug was selected as one of top 20 Pittsburgh artists tasked to create a poster for Healthy Artists, a documentary about the state of U.S. healthcare and how it pertains to creative people. The winning poster will be used to officially represent the series and will be used in all promotional marketing communications. The exhibition opens January 4th at Modern Formations gallery on Penn Avenue in Garfield (Pittsburgh, PA). 

categories: Launches, People, Event

Happy & Safe Holiday Wishes from Wall-to-Wall Studios

December 23, 2012

 

Wall-to-Wall Studios would like to wish everyone a very Happy Holiday.... and to provide you with an  interactive tool to create your own e-card, via our Greeting Generator.  Thanks to our team, partners, vendors,  friends, family and clients... for your support, patience and inspiration. 
View the Wall-to-Wall Studios 2011 Holiday Card (holiday fashion advice).

View the Wall-to-Wall Studios 2010 Holiday Card  (7 tips to ensure holiday happiness).

categories: Launches, Partnership

Wall-to-Wall Studios Co-Founder Appointed to Bishop Museum's Board of Directors

December 17, 2012

 

HONOLULU - Bishop Museum announced the appointment of four new members to its Board of DirectorsThe new board members are:

Dee Jay Mailer, president and CEO, Kamehameha Schools
Randy P. Perreira, president, Hawaii Government Employees Association
James Polk, executive vice president corporate, Bank of Hawaii
Bernard Uy, co-founder and creative director, Wall to Wall Studios

 

"We are delighted to welcome our new board members. Their involvement and guidance will support the new direction Bishop Museum has taken to ensure our institution continues to be an invaluable community resource now and for generations to come,” said Blair Collis, president and CEO of Bishop Museum. “Each of them brings a unique perspective and experience to the table and we look forward to having them onboard to strengthen the Museum on all fronts of its operation." 

 

Bishop Museum was founded in 1889 by Charles Reed Bishop in honor of his late wife, Princess Bernice Pauahi Bishop, the last descendant of the royal Kamehameha family. The Museum was established to house the extensive collection of Hawaiian artifacts and royal family heirlooms of the Princess, and has expanded to include millions of artifacts, documents and photographs about Hawai‘i and other Pacific island cultures.

 

Today, Bishop Museum is the largest museum in the state and the premier natural and cultural history institution in the Pacific, recognized throughout the world for its cultural collections, research projects, consulting services and public educational programs. It also has one of the largest natural history specimen collections in the world. Serving and representing the interests of Native Hawaiians is a primary purpose of the Museum.

 

For a list of Bishop Museum’s Board of Directors visit http://bishopmuseum.org/aboutus/bod.html.

Pacific Business News link.

Bishop Museum Press Release link.

categories: People, Media, Honolulu

Wall-to-Wall Studios Designs Integrated Branding for Burgatory Expansion to North Fayette

December 4, 2012

 

Wall-to-Wall Studios continued its integrated branding collaboration with Burgatory, Helluva Burger + Heavenly Shakes, as the restaurant expanded its reach to The Pointe in North Fayette with its newest location. The design effort by W|W included just about everything, from environmental and decor elements to menus, merchandising and point of sale collateral.

View the Burgatory integrated branding case study.

categories: Launches, Partnership

Wall-to-Wall Studios Designs & Produces Motion Graphic Promo for The Resumator

December 2, 2012

 

Wall-to-Wall Studios designed and produced (script, storyboard, creative, animation) the motion graphic promotional video for The Resumator, a Pittsburgh-based software company that develops Web 2.0 recruiting software that helps employers extend the reach of their jobs and makes reviewing resumes very efficient. The Resumator was founded by Don Charlton, a Wall-to-Wall Studios alum, and has recently raised a $2.1 million Series B round led by Birchmere Ventures, Rincon Venture Partners and Salesforce.com

Watch the promotional video for The Resumator

categories: Launches, People

Wall-to-Wall Studios Teaches Class on the Power of Emotion in Branding at Bayer Center for Nonprofit Management at RMU

December 2, 2012

 

Wall-to-Wall Studios' partners Larkin Werner and Pete Popivchak taught a class that focused on the power of emotion in branding at the Bayer Center for Nonprofit Management at Robert Morris University. The Bayer Center for Nonprofit Management was founded in 1999 to provide the necessary tools for nonprofit organizations to effectively manage and compete in today's society.

 

All of us are subjected to advertising, branding and marketing messages on a daily basis, whether we want it or not. Most say this type of messaging is annoying noise that clutters our lives, and much of it ends up being forgettable. However, making an emotional connection can often have the opposite effect: A consumer may choose to remember the brand or messaging, because it perhaps was unexpected, made them laugh, or even made them cry. In addition to leading a discussion on the topic, "I Laughed, I Cried, I Remembered: How Humor, Emotion and Wit make for Memorable Branding", the W|W instructors also shared insights on branding for nonprofits & key tips on developing a successful relationship with a branding/design firm.

categories: People, Partnership, Event

Wall-to-Wall Studios presents at AUBER Annual Conference on Website Design Best Practices

November 30, 2012

 

The Association for University Business and Economic Research (AUBER) is internationally recognized by business, government, and education as the premiere professional organization dedicated to continually improving the quality, effectiveness, and application of research in business, economics, and public policy. The organization held its 2012 national conference last month in Honolulu, and invited Wall-to-Wall Studios' Mark Guillermo and Charles Ka'a Kihe to speak about Website design, development and best practices (planning, content strategy, responsive design for mobile devices, and the synergy between designers and developers).

 

 

One featured case study by Wall-to-Wall Studios was the University of Hawaii's Economic Research Organization (UHERO) website, which won the 2011 AUBER Website Design Award. An important feature of the website is the UHERO Data Portal, a free online resource that provides access to the most up-to-date information on a wide array of economic and social indicators for the Hawaii State and County economies. The AUBER Website Award honors the center whose website effectively and efficiently communicates with its constituents in terms of design, content, organization and more.

 

 

Mahalo to Lorena Akioka, University of Georgia, for moderating the discussion!

categories: Awards, People, Event, Honolulu

City of Pittsburgh Unveils Integrated Marketing & Branding Campaign Designed by Wall-to-Wall Studios

November 14, 2012

 

The integrated marketing & branding campaign designed by Wall-to-Wall Studios for the URA / City of Pittsburgh was launched today by Mayor Luke Ravenstahl at a press conference downtown. The marketing initiative is part of a multi-faceted strategy, led by the Downtown Retail Task Force, that aims to help make downtown Pittsburgh a vibrant 24/7 destination. The branding campaign leverages the City's great assets and showcases the wonderful progress on many fronts, and will make Pittsburgh's Golden Triangle top-of-mind; as a place to live, to invest and to visit. Learn more via the Pittsburgh Post-Gazette article, the Pittsburgh Business Times article or the WTAE story.

Visit the Pittsburgh Here + Now case study.
Visit www.pghnow.org

 

 

Point Park University's new home for its Pittsburgh Playhouse served as the backdrop for the unveiling of the campaign, with banners wrapping the building facade.

 

 

Re-usable shopping bags were printed with the initiative's branding.

 

 

Environmental graphics bearing the initiative's message act as wayfinding devices in the downtown retail corridor.

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