The Little Brag Book designed for the Carnegie Mellon University Advancement Office was selected by Communication Arts for inclusion in the Design Annual 2010. Communication Arts' distinguished panel of jurors selected The Little Brag Book as one of 187 winning projects from 4564 entries. The judges noted that "this communication device is as cool as the innovations inside, but not distracting or complicated. It's a small format, easy to distribute and has high production quality without looking too expensive." The Little Brag Book showcases innovations attributed to the university's alumni, faculty and students and was created to support the Campaign for Carnegie Mellon University, Inspire Innovation.