Wall-to-Wall Studios designed an integrated branding solution (naming, logo/identity, stationery, more) for StormWorks, a social enterprise from The Nine Mile Run Watershed Association that provides water runoff solutions. StormWorks products and solutions are designed to capture rainwater and storm runoff before they overflow sewers and threaten the health of rivers, streams and wetlands. StormWorks sells and installs attractive, durable rain barrels for residences and small businesses. In addition, StormWorks also designs and installs rain gardens and tree plantings, nature’s best stormwater managers. Read more about the people behind this company in this Pittsburgh Post-Gazette article.
• Consume 5 fruits and vegetables a day = 5
• Limit screen time to 2 hours or less per day = 2
• Engage in 1 hour or more of physical activity per day (moderate/vigorous exercise) = 1
• Consume no sugary beverages each day = 0
HICORE's 5210 program supports First Lady Michelle Obama's national campaign against childhood obesity called “Let’s Move" (www.letsmove.gov) which gives parents and families a clear direction for actionable behaviors so they are in a better position to partner with their children and health care team. The website is powered by W|WCMS, the content management system designed/developed by Wall-to-Wall Studios and includes the News module. View the Hawaii 5210 Let's Go website. View the Hawaii Initiative for Childhood Obesity Research and Education (HICORE) website.
Wall-to-Wall Studios is pleased to announce the addition of Sara Stevens as Business Development Associate, Maurice Rickard and Scott Werner as Interactive Developers and Casey Worthing as Production Assistant to the firm's Pittsburgh, PA office. Sara earned a BS of Psychology from Washington State University. Prior to W|W, Sara was a regional manager at Big Fin, a web design and search marketing company and a senior account executive at Peak Systems, a full service web development agency, both of which are headquartered in Seattle, WA. Sara is a certified Google AdWords Professional. Maurice holds a BA and MFA in English from the University of Pittsburgh. Prior to joining W|W, Maurice was Lead Developer at Actual Size Creative, a Pittsburgh based creative firm. Scott holds a BA in Economics from Virginia Polytechnic Institute and State University and is pursuing his MS in Internet Information Systems at Robert Morris University. Prior to joining W|W Scott worked as an Analyst at US Bank and as a SAP Content Migrator at Mylan. Scott also launched an entrepreneurial venture, Computers N’at, which provided PC support services. Casey holds an Associates degree in Graphic Design from the Pittsburgh Technical Institute. Prior to joining W|W Casey worked in Qatar as an intern for Fitch and for Carnegie Mellon University. Welcome aboard!
Wall-to-Wall Studios was recently honored with "Best of Show" accolades for the Change A Life campaign designed for Robert Morris University. The Best of Show honors were bestowed by the Educational Advertising Awards, the largest competition in the country. The Change A Life campaign promotes the unique Engaged Learning curriculum, whereby students "reach-out" into the community to inspire change, including their own. The "Total Campaign" received Best of Show and Gold Awards while the television ad series won a Silver Award.
Wall-to-Wall Studios also won a "Gold Award" for the TV advertisement called "Think Scicene" created for the Chaminade University, and a "Gold Award" for its Logo / Identity design of the Digital Marketing Communications logo, commissioned by West Virginia University.
Wall-to-Wall Studios launches the festival programming (poster, program, gala invitation, tickets, film trailer, billboard advertisement and more) for Silk Screen, the Asian American Film Festival of Pittsburgh, as the organization celebrates its sixth season of award-winning programming.
Wall-to-Wall Studios is pleased to announce the addition of Malia Wisch as Senior Designer and Jane Nguyen as Senior Account Manager to the firm's Honolulu, HI office. Raised in Kailua, HI, Malia holds a BFA in Communication Design from Carnegie Mellon University. Most recently, Malia worked as the in-house Graphic Design Director for Honolulu-based, Tori Richard, a premier resort wear design and retail brand. Malia was also a designer at Fathom Creative in Washington, DC and at Info Grafik in Honolulu, HI. Jane holds a bachelor’s degree in Business Administration in Marketing from the University of Hawaii. Prior to joining W|W, Jane worked at Anthology Marketing Group / Starrtech Interactive as Senior Account Manager, preceded by her work at MVNP Advertising as Account Executive. Welcome aboard!
Undoubtedly a signature event within the advertising community, the Pittsburgh ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won Two Gold and Two Silver ADDY Awards at this year's ceremony held at the Carnegie Science Center. The annual competition is conducted by the Pittsburgh Advertising Federation for the American Advertising Federation and is featured in a Pittsburgh Post-Gazette article and a Pittsburgh Business Times article. The winning Wall-to-Wall Studios entries included:
Category = Television - Local - Campaign, "Change A Life"
Wall-to-Wall Studios continued its creative and integrated branding collaboration with JFilm: The Pittsburgh Jewish Film Forum, a program of the Jewish Federation of Greater Pittsburgh, via the design the promotional campaign (poster series, opening-night invitation, program and ads) for the 2011 JFilm Festival, taking place March 24 - April 10. The festival showcases the best of Jewish film from around the world. Visit the JFilm website (www.jfilmpgh.org) for more info.
People often ask us "So... why do you have offices in Pittsburgh and Honolulu?" Well, we happen to love living (and working) in both cities, and it seems like the folks at the The Economist Intelligence Unit (the in-house research unit for the Economist Magazine) tend to agree. The annual livability ranking examines the living conditions in 140 cities around the world and rates each city across five categories: stability, health care, culture and environment, education, and infrastructure. (Sadly not a single U.S. city ranked in the world’s top 10, or even top 20 of the most livable cities. But in the U.S. look who wound up at number one and two.)
Wall-to-Wall Studios designed and developed a Valentine's Day e-Greeting for Hawaii National Bank, Hawaii's only locally owned, privately held bank that specializes in helping small to mid-sized businesses grow. Remember, love comes in all forms.
The Carnegie Museums of Pittsburgh, Pittsburgh's largest cultural organization and known worldwide for it's vast art, scientific collections and scientific research, recently launched a rebrand for two of their four museums, the Carnegie Museum of Art and the Carnegie Museum of Natural History.
Wall-to-Wall Studios was hired by the museums to design a new identity for both, and to explore how it would support their overall marketing efforts. The rebranding collaboration included the development of positioning and personality statements, followed by the design of the logos, business system and brand guidelines.
Editor's Note: After the launch of the rebranding, new leadership at the Museum decided to scale back the depth/breadth of the brand system, as they consider an institution-wide initiative.
Working closely with the museums' leadership and marketing department, and with visitor experience data, Wall-to-Wall Studios began to explore how these two different museums communicate their mission and speak to their audiences. An important challenge, and unique to two museums with vastly different collections and exhibit space and promotions, is that they share the same building. For many visitors a trip to the museums often means visiting both sides, or at the very least walking through one space to get to the other. Visitors are as likely to see a Renoir as a Tyrannosaurus. Thus, the branding reflects this shared experience and reinforces their respective vast and varied collections, experiences and learning opportunities. And both museums' marketing collateral and messaging often live side-by-side, not just in the physical space of the building, which is important, but also through shared public marketing opportunities.
One goal was to mitigate potential visual clutter -- not only from a visitor's perspective, but how the audience would see the expression of both museums in the world, through a variety of different mediums. Wall-to-Wall Studios was challenged to create a solution that was not only simple and clean, but at the same time flexible enough for both museums. The ultimate design needed to be flexible enough to support exhibitions which often have their own marketing campaigns, but also be able to stand as a vehicle to represent and support the museums as an organization.
Instead of creating competing identities, Wall-to-Wall designed an identity for both museums that work together as a system, but with flexibility for unique messaging and marketing. The same, yet distinctive. And most importantly, the new identity(s) had to reflect the idea of the museums, their respectively vast and varied collections, and their important role as educators and cultural leaders.
The simple geometric C shape resembles features found in the contemporary building and grand architecture, while at the same time echoes the monolithic presence, not of just the building, but of the museum's role in the community. The simplicity of the shape also ensures that it will compliment other museum marketing efforts, which often consist of predetermined graphics from traveling exhibitions.
The logos are both anchored by the Carnegie C letter graphic with a modified Klavika font. In addition, to simplify the mark even more, and because many people refer to each of the museums as simply "the Carnegie", the decision was made to drop the word "of" from the mark, and to emphasize the second part of the name.
When developing the logo component of the rebrand, we wanted a mark that could capture a sense of play, of wonder, of inventiveness, of surprise, something that could express the vast variety found within the collections of the two museums, such that the logo has a way of appearing different in various occasions, or even within the same presentation. The logo itself becomes a canvas, or vessel for this expression, and a central character within the marketing collateral. The empty "C" is an invitation for the audience to imagine the possibilities of what could be there. The simplicity of the shape encourages endless and easy variations.
The simple geometric shape also lends itself nicely to 3-D exploration.
Based on the design of the Carnegie "C" a second alphabet was designed to compliment the letterform, and shall be used primarily in merchandising and selected marketing campaigns.
Wall-to-Wall Studios continued the integrated marketing campaign for Mobi (www.mobipcs.com) that included television, radio and print advertisements, with the launch of the "No Wrong Choices" TV ad during the Super Bowl. The initiative is promoting Mobi's "Chose to Save" program that promotes it's contract or no-contract options for customers with Android enabled phones. Wall-to-Wall Studios is the agency of record for Mobi, a Hawaii-based innovative communications service provider (Mobi cellular and Hele internet).
Wall-to-Wall Studios launched a new website for the Gettysburg National Military Park Museum and Visitor Center (www.GettysburgFoundation.org). The Gettysburg National Military Park Museum and Visitor Center are operated by the Gettysburg Foundation, whose mission is to work in partnership with the National Park Service to enhance preservation and understanding of the heritage and lasting significance of Gettysburg. The Gettysburg Foundation and the National Park Service are committed to working together to ensure the resources associated with the Battle of Gettysburg are preserved for future generations. This public-private partnership has become a national model in the National Park Service system. Wall-to-Wall Studios collaborated withperiscopeUP, its strategic SEO partner (search engine optimization) to optimize Gettysburg's content for both people and search engines. The website is powered by W|WCMS, Wall-to-Wall Studios' content management system and includes the calendar, news, portfolio and form builder modules.