Wall-to-Wall Studios Designs Valentine's Day eGreetings for Hawaii National Bank

February 14, 2011

 

Wall-to-Wall Studios designed and developed a Valentine's Day e-Greeting for Hawaii National Bank, Hawaii's only locally owned, privately held bank that specializes in helping small to mid-sized businesses grow. Remember, love comes in all forms.

View the Hawaii National Bank e-Greeting.

View the Hawaii National Bank Case Study.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Rebranding for the Carnegie Museums of Art and Natural History

February 11, 2011


The Carnegie Museums of Pittsburgh, Pittsburgh's largest cultural organization and known worldwide for it's vast art, scientific collections and scientific research, recently launched a rebrand for two of their four museums, the Carnegie Museum of Art and the Carnegie Museum of Natural History.

Wall-to-Wall Studios was hired by the museums to design a new identity for both, and to explore how it would support their overall marketing efforts. The rebranding collaboration included the development of positioning and personality statements, followed by the design of the logos, business system and brand guidelines.

 

Editor's Note: After the launch of the rebranding, new leadership at the Museum decided to scale back the depth/breadth of the brand system, as they consider an institution-wide initiative.

Working closely with the museums' leadership and marketing department, and with visitor experience data, Wall-to-Wall Studios began to explore how these two different museums communicate their mission and speak to their audiences. An important challenge, and unique to two museums with vastly different collections and exhibit space and promotions, is that they share the same building. For many visitors a trip to the museums often means visiting both sides, or at the very least walking through one space to get to the other. Visitors are as likely to see a Renoir as a Tyrannosaurus. Thus, the branding reflects this shared experience and reinforces their respective vast and varied collections, experiences and learning opportunities. And both museums' marketing collateral and messaging often live side-by-side, not just in the physical space of the building, which is important, but also through shared public marketing opportunities.

One goal was to mitigate potential visual clutter -- not only from a visitor's perspective, but how the audience would see the expression of both museums in the world, through a variety of different mediums. Wall-to-Wall Studios was challenged to create a solution that was not only simple and clean, but at the same time flexible enough for both museums. The ultimate design needed to be flexible enough to support exhibitions which often have their own marketing campaigns, but also be able to stand as a vehicle to represent and support the museums as an organization.

Instead of creating competing identities, Wall-to-Wall designed an identity for both museums that work together as a system, but with flexibility for unique messaging and marketing. The same, yet distinctive. And most importantly, the new identity(s) had to reflect the idea of the museums, their respectively vast and varied collections, and their important role as educators and cultural leaders.

 

The simple geometric C shape resembles features found in the contemporary building and grand architecture, while at the same time echoes the monolithic presence, not of just the building, but of the museum's role in the community. The simplicity of the shape also ensures that it will compliment other museum marketing efforts, which often consist of predetermined graphics from traveling exhibitions.

The logos are both anchored by the Carnegie C letter graphic with a modified Klavika font. In addition, to simplify the mark even more, and because many people refer to each of the museums as simply "the Carnegie", the decision was made to drop the word "of" from the mark, and to emphasize the second part of the name.
 


When developing the logo component of the rebrand, we wanted a mark that could capture a sense of play, of wonder, of inventiveness, of surprise, something that could express the vast variety found within the collections of the two museums, such that the logo has a way of appearing different in various occasions, or even within the same presentation. The logo itself becomes a canvas, or vessel for this expression, and a central character within the marketing collateral. The empty "C" is an invitation for the audience to imagine the possibilities of what could be there. The simplicity of the shape encourages endless and easy variations.
 



 





 

The simple geometric shape also lends itself nicely to 3-D exploration.

 

 


Based on the design of the Carnegie "C" a second alphabet was designed to compliment the letterform, and shall be used primarily in merchandising and selected marketing campaigns.
 



 

categories: Launches, Partnership

Wall-to-Wall Studios Continues Mobi Campaign with Super Bowl TV Ad

February 8, 2011

 

Wall-to-Wall Studios continued the integrated marketing campaign for Mobi (www.mobipcs.com) that included television, radio and print advertisements, with the launch of the "No Wrong Choices" TV ad during the Super Bowl. The initiative is promoting Mobi's "Chose to Save" program that promotes it's contract or no-contract options for customers with Android enabled phones. Wall-to-Wall Studios is the agency of record for Mobi, a Hawaii-based innovative communications service provider (Mobi cellular and Hele internet).

categories: Launches, Partnership

Wall-to-Wall Studios Launches New Website for the Gettysburg National Military Park Museum and Visitor Center

February 1, 2011

 

Wall-to-Wall Studios launched a new website for the Gettysburg National Military Park Museum and Visitor Center (www.GettysburgFoundation.org). The Gettysburg National Military Park Museum and Visitor Center are operated by the Gettysburg Foundation, whose mission is to work in partnership with the National Park Service to enhance preservation and understanding of the heritage and lasting significance of Gettysburg. The Gettysburg Foundation and the National Park Service are committed to working together to ensure the resources associated with the Battle of Gettysburg are preserved for future generations. This public-private partnership has become a national model in the National Park Service system. Wall-to-Wall Studios collaborated with periscopeUP, its strategic SEO partner (search engine optimization) to optimize Gettysburg's content for both people and search engines. The website is powered by W|WCMS, Wall-to-Wall Studios' content management system and includes the calendar,  news, portfolio and form builder modules.

Visit the Gettysburg National Military Park Museum and Visitor Center website.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Annual Report for Carnegie Museum of Art

January 31, 2011

 

Wall-to-Wall Studios designed the 2009 Annual Report for the Carnegie Museum of Art. Wall-to-Wall Studios closely collaborated with Lynn Zelevansky, Henry J. Heinz II Director of the Carnegie Museum of Art, to produce the 76-page publication that recaps a year of tremendous accomplishment and transition.

Read Lynn Zelevansk's op-ed column in the Pittsburgh Post-Gazette

categories: Launches, Partnership

Wall-to-Wall Studios Designs Integrated Branding for Burgatory

January 28, 2011

 

Wall-to-Wall Studios designed the integrated branding for Burgatory, a new restaurant in Pittsburgh that features helluva burgers and heavenly shakes. In addition to creating the visual branding (logo, taglines), Wall-to-Wall Studios designed on-site collateral (menus, gift cards, to go packaging), environmental and decor elements (signage, wayfinding) and merchandising.  The launch of Burgatory continues a history of creative collaborations by W|W with a local restauranteur that also includes Joe Mama's in Oakland.  Burgatory's menu can be found on the interim website, www.burgatorybar.com.  The burgers are sinfully good.
View the Burgatory case study.

categories: Launches, Partnership

Wall-to-Wall Studios Launches Website for the Carnegie Mellon University School of Drama

January 26, 2011

 

Wall-to-Wall Studios launched a new website for the School of Drama at Carnegie Mellon University (www.drama.cmu.edu/).  The new website is a continuation of the integrated branding collaboration between Wall-to-Wall Studios and the School of Drama, which is one of the schools in the College of Fine Arts (CFA) at the university.  The new website is powered by W|WCMS, Wall-to-Wall Studios' custom content management system, and includes the following CMS Modules: News, Calendar, Directory, Portfolio and Form Builder.  Previously, Wall-to-Wall has designed the School of Drama's season promotional materials which have been recognized in the PRINT Regional Design Annual, the ADDY Awards and for Design Excellence in the AIGA Context Show.

View the Carnegie Mellon School of Drama website

View the Carnegie Mellon School of Drama website case study

View the Carnegie Mellon School of Drama case study.

categories: Launches, Partnership

Wall-to-Wall Studios Launches Ad Campaign for Mobi

January 22, 2011

 

 

 

Wall-to-Wall Studios launched an integrated marketing campaign for Mobi (www.mobipcs.com) that included television, radio and print advertisements.  The initiative is promoting Mobi's "Smarter Phone, Smarter Rate" program that combines Android-operated phones with great pricing. Wall-to-Wall Studios is the agency of record for Mobi, a Hawaii-based innovative communications service provider (Mobi cellular and Hele internet).

categories: Launches, Partnership

Wall-to-Wall Studios Launches Branding for HICORE's Healthy Lifestyle Program: 5-2-1-0

January 20, 2011

 

Wall-to-Wall Studios launches the branding for 5-2-1-0, the healthy lifestyle program for HICORE (The Hawaii Initiative for Childhood Obesity Research and Education), an organization that provides collaborative and multi-disciplinary leadership in research and education on childhood obesity, physical activity and nutrition in Hawaii.  The key tenets of 5-2-1-0 include:

  • Consume 5 fruits and vegetables a day = 5
  • Limit screen time to 2 hours or less per day = 2
  • Engage in 1 hour or more of physical activity per day (moderate/vigorous exercise) = 1
  • Consume no sugary beverages each day = 0

HICORE's 5-2-1-0 program supports First Lady Michelle Obama's national campaign against childhood obesity called “Let’s Move” which gives parents and families a clear direction for actionable behaviorsl so they are in a better position to partner with their children and health care team.
View the Hawaii Initiative for Childhood Obesity Research and Education (HICORE) website.

categories: Launches, Partnership

Wall-to-Wall Studios Launches Brand & Identity Development for Railroad, the Lorain Northern Company

January 3, 2011

 

 

Wall-to-Wall Studios launches new branding (logo/identity and graphic standards) for the Lorain Northern Company, the in-plant railroad servicing Lorain Tubular Operations for United States Steel Corporation (NYSE: X).  The Lake Terminal Railroad and Lorain Northern Company are both operated by Transtar, a subsidiary of U.S. Steel that manages the company's rail and water carriers.  The Lake Terminal Railroad Company, located on the shores of Lake Erie, is a terminal switching carrier helping drive U.S. Steel's leadership as the largest producer of tubular steel products in the United States.

 

categories: Launches, Partnership

Seven Tips to Ensure Holiday Happiness

December 23, 2010

 

Wall-to-Wall Studios would like to wish everyone a very Happy Holiday.... and to share seven tips to help ensure happiness throughout the season.  Thanks for a great 2010.

View Wall-to-Wall Seven Tips holiday card

categories: Launches, Partnership

Wall-to-Wall Studios Designs Promotional Campaign for Ballet Hawaii's Nutcracker

December 22, 2010

For the second year in a row, Wall-to-Wall Studios provided graphic design and creative services for Ballet Hawaii's performance of The Nutcracker that includes guest artists from New York City Ballet, Pacific Northwest Ballet, Carolina Ballet, Ballet West, and Hawaii’s finest dancers along with the Ballet Hawaii Orchestra and Hawaii Youth Opera Chorus.  In addition to designing the promotional poster, Wall-to-Wall Studios created the integrated marketing campaign with direct mail and print advertising.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Holiday eGreeting for Hawaii National Bank

December 21, 2010

 

Wall-to-Wall Studios designed and developed a Holiday e-Greeting for Hawaii National Bank, Hawaii's only locally owned, privately held bank that specializes in helping small to mid-sized businesses grow. Who knew just how many things you can do with a snow globe?

View the Hawaii National Bank e-Greeting.

View the Hawaii National Bank case study.

categories: Launches, Partnership

Wall-to-Wall Studios Designs New Website for Magee-Womens Research Institute & Foundation

December 20, 2010

 

Wall-to-Wall Studios designed and developed the new website for Magee-Womens Research Institute & Foundation, a home for University of Pittsburgh researchers who are engaged in research that spans reproductive biology and development and diverse aspects of women’s health. The website uses W|W's custom Content Management System (W|W CMS) with an integrated calendar, news module and staff directory.

View the Magee-Womens Research Institute & Foundation website.

View the Magee-Womens Research Institute & Foundation case study.

categories: Launches, Partnership

Wall-to-Wall Studios Launches Re-branding for Marcus Studio

December 18, 2010

 

Wall-to-Wall Studios designed the rebranding of Marcus Studio that included a new identity/logo, stationery system, graphic standards and website (www.MarcusStudio.com).  Founded by Craig Marcus in 1992, Marcus Studio's fine furniture work is often characterized by the ancestry of many “straight-line” styles admired for their simplicity and timeless beauty, including “Arts and Crafts”, Shaker, Danish, Scandanavian. From those rudimentary beginnings, Marcus Studio's work has evolved by introducing details derived from Japanese, French Noveau, as well as contemporary American and Italian pieces. The website is powered by W|W CMS, Wall-to-Wall Studios custom content management system with the News and Form Builder modules and PayPal integration.

Visit the Marcus Studio website.

View the Marcus Studio integrated case study.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Event Branding for Heart Ball 2011

December 14, 2010

Wall-to-Wall Studios designed the logo / identity for Heart Ball Pittsburgh 2011,  the gala fundraiser of the American Heart Association Pittsburgh which will take place on Saturday, February 26 at the David L. Lawrence Convention Center.  This year's event will feature the Asian theme "Good Fortune, Good Health" - the logo incorporates the Chinese character Fu, a traditional blessing meaning the same.  In addition to the logo, Wall-to-Wall Studios is designing the event branding, invitation package and promotional materials.  The Heart Ball is one of Pittsburgh’s premiere social and fundraising events, to learn more or attend, visit the American Heart Association website.
View the American Heart Association's Heart Ball 2010 case study.

categories: Launches, Partnership, Event
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