Wall to Wall

The Little Brag Book designed for the Carnegie Mellon University Advancement Office was selected by Communication Arts for inclusion in the Design Annual 2010. Communication Arts' distinguished panel of jurors selected The Little Brag Book as one of 187 winning projects from 4564 entries. The judges noted that "this communication device is as cool as the innovations inside, but not distracting or complicated.  It's a small format, easy to distribute and has high production quality without looking too expensive."  The Little Brag Book showcases innovations attributed to the university's alumni, faculty and students and was created to support the Campaign for Carnegie Mellon University, Inspire Innovation.

View the Carnegie Mellon Advancement Brag Book case study.

Wall-to-Wall Studios launches a new website and branding for The Hawaii Primary Care Association (HPCA), a non-profit organization dedicated to fostering primary health care—basic medical, dental and behavioral health, and health education services—for all Hawai‘i residents. The website is powered by W|W CMS, the custom content management system designed and developed by Wall-to-Wall Studios, and includes the News and Calendar modules.
View the Hawaii Primary Care Association (HPCA) website.

Wall-to-Wall Studios launched a new television campaign for Hawaii National Bank that promotes the community bank as "A Bank For Life".  The first commercial illustrates how Hawaii National Bank opens those pivotal doors that matter most to its customers, while the second spot shows how the bank provides the ingredients to position businesses for success.
View the Hawaii National Bank integrated branding case study.
 

This season of Mad Men is proudly sponsored by Wall-to-Wall Studios.  The sixth TV ad in the series provides some insight into our morning rituals and then leaves you hanging.  Another sidecar filled Sunday night, another ad in our ongoing series.
Click here to see last week's WW Mad Men spot.

PRINT'S Regional Design Annual, the most comprehensive survey of graphic design in the United States, selected two projects by Wall-to-Wall Studios for inclusion in the December 2010 issue of Print. The first winning entry was for the 2009/2010 Season marketing communications for the School of Drama at Carnegie Mellon University, which included direct mail, print collateral and environmental elements. The second winning entry was for the logo and identity system designed by Wall-to-Wall Studios for the community of Oakland. Working in collaboration with the Oakland Community Council, Oakland Task Force, City of Pittsburgh Planning & Public Art and other key stakeholders, Wall-to-Wall Studios designed the branding for Oakland, the third largest commerce center in Pennsylvania and is often considered the cultural hub of the region.
View the Carnegie Mellon School of Drama case study.
 

Wall-to-Wall Studios designed and developed the website for the Children's Museum of South Dakota, which is located in Brookings, SD and opens in mid-September. The museum promotes learning for children of all ages and abilities through interactive, informal, hands-on exhibits and demonstrations, and is funded through the generosity of the Larson Family Foundation which seeks to improve the quality of life for all South Dakotans. The website is powered by W|W CMS, a custom content management system and includes the news and calendar modules.  Special website features include a dynamic background that automatically changes due to time-of-day and weather conditions, "Create Your KIDOODLE", where site visitors can create their own version of the museum's iconic character which then appears throughout the site, and the "Tilt the Prairie" game. Wall-to-Wall Studios also developed an integrated marketing campaign and brand strategy for the museum to help guide its successful launch.

Visit the Children's Museum of South Dakota website.

This season of Mad Men is proudly sponsored by Wall-to-Wall Studios.  The 5th TV ad in the series beckons one to consider such hotly debated phrases as "9 to 5", "cradle to grave" and "eye to eye".   Another manhattan-filled Sunday night, another ad in our ongoing series.
Click here to see last week's WW Mad Men spot.

Wall-to-Wall Studios is pleased to announce the addition of Celeste Chikamori as Director of Account Operations and Charles (Ka'a) Kihe as Interactive Developer to the firm's Honolulu, HI office. Celeste received a BS in Business Administration/Marketing from the University of Illinois at Urbana-Champaign and her prior professional experience includes working as Account Operations Director for Goodby, Silverstein & Partners in San Francisco, CA, and as Account Executive at Milici Valenti Ng Pack and Matsumoto & Clapperton Advertising, both located in Honolulu, HI.  Prior to joining Wall-to-Wall Studios, Ka'a was a senior programmer at Digital Medium / HiRez in Honolulu, a web developer/architect at Bigger Bird Creative and a website and database specialist at Kamehameha Schools, all located in Honolulu, HI.

This season of Mad Men is proudly sponsored by Wall-to-Wall Studios. (Because The Sopranos and LOST are apparently over already.) Another bourbon-filled Sunday night, another ad in our ongoing series.

Quote of the week: "My boss hates nudes."

Click here to see last week's WW Mad Men spot.

Hawaii Energy's new website (HawaiiEnergy.com) is an online resource for the Conservation and Efficiency Program to help reduce Hawaii's dependence on foreign oil. It is ratepayer-funded by direct payments via electricity bills and offers cash rebates to residents and businesses to help offset the cost of installing energy efficient equipment. The program's purpose is to help the state achieve its Hawaii Clean Energy Initiative (HCEI) goal of reducing total electric energy use by 4,300,000,000 kWh by 2030. The website was developed with the W|W Content Management System (CMS) with News, Calendar and Form-Builder Plug-Ins .

Visit the Hawaii Energy website.

View the Hawaii Energy branding case study.

Another 30 seconds of your Sunday night spent staring at your TV. Unless of course you DVR'd this episode and skipped right over this: Wall-to-Wall Studios launches the 3rd in series of promotional ads as official sponsors of AMC's critically acclaimed drama series about advertising set in the 1960s, Mad Men. Tick, tock, tick, tock.

"Gentlemen, shall we begin 1965?"

Check out our previous WW Mad Men spot here.

Fast Company's Co.Design, where business and design collide, previewed a new book by Yang Kim and Kevin Budelmann titled,  Brand Identity Essentials (publishing Fall 2010) that will celebrate well-executed brand programs as well as really great marks. Included in the publication is the logo created by Wall-to-Wall Studios for the Mob Museum in Las Vegas. Says Co.Design, "By using humor and wit, the (Mob Museum) identity program puts the customer in the know. And making the visitor feel in on a joke heightens the experience for them."  Everyday, the Co.Design website showcases the people, products and projects that are roiling the design world.

Visit the Mob Museum case study.

Read the Co.Design article.

Learn more about the Brand Identity Essentials book.

The Wall-to-Wall Studios ad campaign and sponsorship of Mad Men continues in week two of the AMC series where we (hopefully) made you look, again.

Quote of the week: "Nobody wants to think they're a type."

In designing the 2010 Corporate Responsibility Report, "It Starts with One..." Wall-to-Wall Studios continued its long-standing branding collaboration with Koppers Inc.  A publicly traded company (NYSE: KOP) with annual sales exceeding $1.1 billion, Koppers is a leading integrated global provider of carbon compounds and commercial treated wood products used in a range of specialty applications. The Corporate Responsibility Report is the company's annual publication that highlights its commitment to the world, one employee at a time.

View the Koppers case study.

Wall-to-Wall Studios launches our first ever promotional TV campaign and sponsorship of the critically acclaimed TV series, Mad Men, for the entire Season 4 on AMC (Hawaii market). Premiering Sunday night, July 25th. Made you look?

This episode's client pitch: "So well built, we can't show you the second floor."

3rc (Three Rivers Connect), in collaboration with APOST (Allegheny Partners of Out-of-School Time), The Greater Pittsburgh Afterschool Peer Network and SPARC (Southwestern Pennsylvania Afterschool Resource Collaboration) hired Wall-to-Wall Studios to design and develop a new on-line tool and interactive resource that helps create a sustainable afterschool system and disseminate resources to the target audiences. The website utilizes the W|W CMS and News, Calendar and Form-Builder Plug-Ins and has a custom integration with the Information Commons, a 3rd party information database of programs.  Wall-to-Wall Studios also assisted the organization in developing the naming and brand for the initiative, AfterSchoolPgh.

Visit the AfterSchoolPgh.org website.