Wall-to-Wall Studios Designs Integrated Branding for Choolaah

November 27, 2014

 

Wall-to-Wall Studios designed the integrated branding for Choolaah Indian BBQ, which recently opened in Orange Village, OH a suburb of Cleveland. Operated by Wholesome International, Choolaah represents a new restaurant entry into the fast-casual category with plans to expand the operation globally. Via the creative collaboration, W|W designed the Choolaah visual identity system (logo, standards), the brand style guide & toolkit and website (custom design and development using Wordpress). The comprehensive style guide covered all brand touch-points, from environment (facade, signage, decor) to menu to advertising to merchandising to digital/website and everything in-between. 

 

The Choolaah logo.

 

 

The pattern animation helps illustrate the logo flexibility.

 

 

Environment. Tandoor ovens and kitchen behind glass to showcase the cooking. "Yum" wall art installation made of canisters of indian spices creating a color gradient.

The logo application on Choolaah cups is unexpected. Multi-color palette shows energy and freshness.

Food photography is art directed to have fun with food.

For marketing and promotional purposes the Choolaah logo has been extended into an icon system. 

The Choolaah website is responsively designed; with custom Wordpress development.

 

 

The menu section on the website showcases food options with their nutritional info.

 

 

The website contains a custom nutrition calculator.
 

 

The nutrition calculator is also responsively designed, providing a positive user experience for all devices, including mobile. Customers can review nutritional count for their meal while in the restaurant.

Wall-to-Wall Studios Designs Integrated Branding Campaign for Pittsburgh Dance Council

November 19, 2014

 

Wall-to-Wall Studios designed the integrated branding (visual identity, promotional collateral and more) for the Pittsburgh Dance Council 2014/15 Season. The Pittsburgh Dance Council is a program of the Pittsburgh Cultural Trust that presents world-class contemporary dance. The season design includes a custom font executed by W|W with each letter of "Dance" having multiple versions, all reflecting motion as a nod to the energy and movement of contemporary dance.

 

 

W|W produced this motion graphic animated brand video that showcases the 2014/15 Pittsburgh Dance Council Season. (The sound track on the animation is titled "Scarecrow" and is used with permission of the artist, DZA x Kidkanevil.)

 

 

An animation illustrates the custom font family.

 

 

Interior page layouts from the promotional brochure leverage the design elements. 

 

 

A series of graphic patterns were created for the brand toolkit that bring a sense of movement to the design, each of which interacts with the artist profile pages. 

Sample promotional posters.

Wall-to-Wall Studios Designs "Travel With Care" National Campaign for PeopleForBikes

November 12, 2014

 

In an extension of the awareness campaign initially created for BikePGH, Wall-to-Wall Studios designed the Travel With Care campaign for PeopleForBikes a non-profit organization that provides a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through its financial, community and communication resources.

 

By inspiring the general public to see every bike rider as a neighbor, friend or family member, the Travel With Care campaign is aimed at humanizing people on bikes and encouraging better behavior among drivers and bike riders. PeopleForBikes is planning to release localized verisons of the campaign that leverage the style guide and tool kit designed by W|W which covers print, digital, outdoor and transit applications. 

 

 

 

The campaign launched included Eric Larsen (polar explorer), Biju Thomas (chef), Rebecca Rusch (firefighter), Kinley Kripke (2nd grader), among other great personalities.

 

 

Photography Credits: Jamie Kripke, Adam Coppola, Todd Meier

Campaign Layout for Launch: Anthem Branding

 

Read the PeopleForBikes press release.

Visit the BikePgh, Drive With Care campaign case study.

Wall-to-Wall Studios Designs 2013 Annual Report for Richard King Mellon Foundation

November 3, 2014

 

Wall-to-Wall Studios designed the 2013 Annual Report for the Richard King Mellon Foundation, one of America's largest private foundations. For more than 60 years the Richard King Mellon Foundation has invested in the competitive future and quality of life in Southwestern Pennsylvania, and in the protection, preservation, and restoration of America’s environmental heritage. The Foundation was created in 1947 by Richard King Mellon (1899 – 1970), president and chairman of Mellon Bank, a conservationist and leading figure in the financial and civic life of Pennsylvania. 

 

The Foundation's grant-making history and ongoing grants are intended to help develop, nuture, and strengthen institutional leaders whose endeavors play an essential role in shaping and supporting the quality of life in southwestern Pennsylvania - both now and into the future. For the annual report W|W commissioned a series of custom portraits that feature several of these important institutional leaders. 

 

 

 Bold, colorful section intros are featured throughout the report.

 

 

 Easily digestible stories are accompanied by large, vivid images.

 

 

One in a series of custom portraits developed for the report.

 

 

Grant summary, infographic and feature.

Hawaii National Bank Launches "Entrepreneurs" Advertising Campaign by Wall-to-Wall Studios

October 2, 2014

 

Hawaii National Bank is a closely held community bank founded in 1960 with a reputation for its excellent service to small and mid-sized businesses. Wall-to-Wall Studios began creative collaboration with the bank as the branding and advertising agency of record in 2009. W|W developed HNB's latest ad campaign with a focus on what makes small businesses great: the entrepreneurial spirit. The TV and print campaigns feature HNB's customers: local business owners who have all been able to successfully turn their passions into reality.

 

Tell an entrepreneur that something is impossible to do. Then consider it done.

 

Watch the Hawaii National Bank Entrepreneurs TV campaign here:

 

 

View the Hawaii National Bank case study here.

New Furniture Brand Red Knot Designed by Wall-to-Wall Studios

September 19, 2014

 

It's time to break up with your old furniture and start a new lasting relationship:

Meet Red Knot. Wall-to-Wall Studios was hired to develop the branding and advertising for C.S.Wo's new furniture and lifestyle retail concept to target those seeking modern design at affordable prices. 

 

 

The retail launch included a brand identity system, website design, print and in-store retail collateral, signage, and an integrated advertising campaign (print, broadcast and online). Hey, whaddaya know? Design, actually within reach.

 

 

 

 

 

Read about the Red Knot case study here.

Visit RedKnotHawaii.com

Wall-to-Wall Studios Rebrands Island Air Identity, Advertising, Website and Passenger Experience

September 9, 2014

 

When it comes to airline travel, everyone agrees it can be frustratingly complex: something has to give. Island Air is looking to change the game in Hawaii, to make inter-island travel as simple as it can be. Wall-to-Wall Studios was hired to develop the new brand strategy, identity system, advertising, marketing and to re-think the entire passenger experience, from online booking to boarding to baggage claim.

 

 

Many improvements have been made from customer service to operations. Upgraded conveniences like free, no-hassle WiFi, multiple charging stations and amenities at the gates (complimentary beverages, snacks, live entertainment, chair massages) have also been implemented. There are other surprises coming on the horizon, but the biggest improvement we hope to make is the customers' perception of air travel. Heads up: 

Change is in the air.

 

View the Island Air case study.

Visit IslandAir.com

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