Wall-to-Wall Studios Launches "Lifetime of Care" Advertising for Hawaii Pacific Health

March 27, 2015


Wall-to-Wall Studios was selected to develop advertising for Kapiolani Medical Center and Pali Momi Medical Center, both part of Hawaii Pacific Health, the state's largest health care system. HPH is a not-for-profit network of hospitals, clinics, physicians and care providers dedicated to the mission of improving the health and well-being of the people of Hawaii and the Pacific Region. The campaign included television, print, online and out-of-home media.


The goal of the advertising was to bring more awareness about the hospitals and their areas of expertise: Kapiolani as the best place to have your baby but also for your children's ongoing health care needs; Pali Momi's bariatric surgery program is here not only to help you lose weight, but to help change your lifestyle for the healthier long term. 


This is Maile. She was born at Kapiolani Medical Center - the only women's and children's hospital in Hawaii. From now on, we’ll be here for Maile. From her first well-baby exam to her first mammogram, and everything in between, it’s our responsibility and our privilege to help keep Maile safe and healthy for the rest of her life.


This is Clayton. Before bariatric surgery at Pali Momi Medical Center he weighed 404 pounds. A year later he's 173 pounds lighter and we're helping him find ways to live a healthier lifestyle. Because the Clayton who's training for his first race today plans to live a very long healthy life.

Wall-to-Wall Studios Designs Branding for "A Winter Landscape" Public Art Installation

February 20, 2015



W|W designed the integrated branding (visual identity, posters, environmental components) for A Winter Landscape Cradling Bits of Sparkle, a public art installation in Market Square by Jennifer Wen Ma. The forest of A Winter Landscape Cradling Bits of Sparkle is composed of a variety of trees: weeping willows, evergreens, flowering fruit trees, and bamboos. The trees are painted black with Chinese ink, creating a stark landscape that is seemingly in a state of arrested development. The trees will evolve through the course of the exhibition – over time, green tender shoots form on the bamboo and willow branches, and flowers bloom on the fruit trees, announcing the arrival of spring.


The installation marks the the second project of the Market Square Public Art Program, presented by the Pittsburgh Downtown Partnership and the City of Pittsburgh, with production support by the Office of Public Art


Read more in the Pittsburgh Tribune Review or NEXT Pittsburgh articles.

W|W Designs Integrated Branding For Sienna Mercato

December 18, 2014


Building a multi-story brand from the ground up, Wall-to-Wall Studios designed the integrated branding for Sienna Mercato and its three distinct dining options (Emporio, Mezzo and Il Tetto) all under one roof (including one that retracts), in Pittsburgh. W|W designed the Sienna Mercato visual identity system, branded elements & graphics, menus, advertisements, merchandising, apparel, signage, environment & decor and website (Wordpress). Thanks to W|W partners on the project, including letter artist Ryan Hamrick for executing hand-drawn versions of the W|W designed identity system and logos, Anthony Purcell for the sign/mural painting throughout Sienna Mercato and Two Arms for chalk art on Mezzo. 



This brand video provides some perspective on the depth of the design and branding effort across medias and mediums, as well as some of the tasty cuisine.



Sienna Mercato, the parent brand, is home to good times three.



Emporio, the meatball joint, is located on the first floor with 32 draft beers.



Mezzo, on the second floor, features house made charcuterie and gourmet Italian fare with a wood-fired pizza oven.



Il Tetto is the rooftop beer garden with retractable roof that is surrounded by Pittsburgh’s most famous skyscrapers.



The Sienna Mercato website is responsively designed and houses all 3 restaurants.

Wall-to-Wall Studios Designs Integrated Branding for Choolaah

November 27, 2014


Wall-to-Wall Studios designed the integrated branding for Choolaah Indian BBQ, which recently opened in Orange Village, OH a suburb of Cleveland. Operated by Wholesome International, Choolaah represents a new restaurant entry into the fast-casual category with plans to expand the operation globally. Via the creative collaboration, W|W designed the Choolaah visual identity system (logo, standards), the brand style guide & toolkit and website (custom design and development using Wordpress). The comprehensive style guide covered all brand touch-points, from environment (facade, signage, decor) to menu to advertising to merchandising to digital/website and everything in-between. 


The Choolaah logo.



The pattern animation helps illustrate the logo flexibility.



Environment. Tandoor ovens and kitchen behind glass to showcase the cooking. "Yum" wall art installation made of canisters of indian spices creating a color gradient.

The logo application on Choolaah cups is unexpected. Multi-color palette shows energy and freshness.

Food photography is art directed to have fun with food.

For marketing and promotional purposes the Choolaah logo has been extended into an icon system. 

The Choolaah website is responsively designed; with custom Wordpress development.



The menu section on the website showcases food options with their nutritional info.



The website contains a custom nutrition calculator.


The nutrition calculator is also responsively designed, providing a positive user experience for all devices, including mobile. Customers can review nutritional count for their meal while in the restaurant.

Wall-to-Wall Studios Designs Integrated Branding Campaign for Pittsburgh Dance Council

November 19, 2014


Wall-to-Wall Studios designed the integrated branding (visual identity, promotional collateral and more) for the Pittsburgh Dance Council 2014/15 Season. The Pittsburgh Dance Council is a program of the Pittsburgh Cultural Trust that presents world-class contemporary dance. The season design includes a custom font executed by W|W with each letter of "Dance" having multiple versions, all reflecting motion as a nod to the energy and movement of contemporary dance.



W|W produced this motion graphic animated brand video that showcases the 2014/15 Pittsburgh Dance Council Season. (The sound track on the animation is titled "Scarecrow" and is used with permission of the artist, DZA x Kidkanevil.)



An animation illustrates the custom font family.



Interior page layouts from the promotional brochure leverage the design elements. 



A series of graphic patterns were created for the brand toolkit that bring a sense of movement to the design, each of which interacts with the artist profile pages. 

Sample promotional posters.

Hawaii National Bank Launches "Entrepreneurs" Advertising Campaign by Wall-to-Wall Studios

October 2, 2014


Hawaii National Bank is a closely held community bank founded in 1960 with a reputation for its excellent service to small and mid-sized businesses. Wall-to-Wall Studios began creative collaboration with the bank as the branding and advertising agency of record in 2009. W|W developed HNB's latest ad campaign with a focus on what makes small businesses great: the entrepreneurial spirit. The TV and print campaigns feature HNB's customers: local business owners who have all been able to successfully turn their passions into reality.


Tell an entrepreneur that something is impossible to do. Then consider it done.


Watch the Hawaii National Bank Entrepreneurs TV campaign here:



View the Hawaii National Bank case study here.

New Furniture Brand Red Knot Designed by Wall-to-Wall Studios

September 19, 2014


It's time to break up with your old furniture and start a new lasting relationship:

Meet Red Knot. Wall-to-Wall Studios was hired to develop the branding and advertising for C.S.Wo's new furniture and lifestyle retail concept to target those seeking modern design at affordable prices. 



The retail launch included a brand identity system, website design, print and in-store retail collateral, signage, and an integrated advertising campaign (print, broadcast and online). Hey, whaddaya know? Design, actually within reach.






Read about the Red Knot case study here.

Visit RedKnotHawaii.com

Wall-to-Wall Studios Rebrands Island Air Identity, Advertising, Website and Passenger Experience

September 9, 2014


When it comes to airline travel, everyone agrees it can be frustratingly complex: something has to give. Island Air is looking to change the game in Hawaii, to make inter-island travel as simple as it can be. Wall-to-Wall Studios was hired to develop the new brand strategy, identity system, advertising, marketing and to re-think the entire passenger experience, from online booking to boarding to baggage claim.



Many improvements have been made from customer service to operations. Upgraded conveniences like free, no-hassle WiFi, multiple charging stations and amenities at the gates (complimentary beverages, snacks, live entertainment, chair massages) have also been implemented. There are other surprises coming on the horizon, but the biggest improvement we hope to make is the customers' perception of air travel. Heads up: 

Change is in the air.


View the Island Air case study.

Visit IslandAir.com


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