Wall-to-Wall Studios Designs New Branding for Clearmodel and CMMI

July 14, 2014

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for Clearmodel, part of Carnegie Innovations, a technology commercialization enterprise and 100%-controlled subsidiary of Carnegie Mellon UniversityAn organization dedicated to the cultivation and commercialization of best practices and model-based improvement methodologies, Clearmodel is the home of the CMMI Institute and the licensing and certifications agent for the CMMI Institute and Carnegie Mellon University’s Software Engineering Institute. Clearmodel is also the administrator of the SEI Partner Network. W|W designed the new logo/identity system for Clearmodel, along with corresponding identity usage guidelines. 



This short animated video provides some context to the logo's composition.



Back of business card.

Wall-to-Wall Studios Designs New Branding for ShowClix

July 3, 2014

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for ShowClix, the trusted partner (ticketing, box office & admissions technology) for thousands of event professionals. Founded in 2007, the Pittsburgh-based company combines industry leading event technology with a fanatical team of on-site experts, to deliver solutions that go beyond simple event ticketing. The collaboration began with W|W helping ShowClix develop a Brand Platform (brand positioning, promise & architecture) to best position the company for growth. Subsequently, W|W designed the new logo/identity system with corresponding identity usage guidelines. 



This short animated video provides some context to the logo's composition.



Nice tee.

Wall-to-Wall Studios Designs "People, Places and Things" Book for the URA

June 23, 2014

Wall-to-Wall Studios designed this nearly 400-page hardbound book that captures the positive impact of the Urban Redevelopment Authority of Pittsburgh (URA) on the city from 2006-2013 using people, places and things to help tell the amazing story of the dawn of a new URA era. The award-winning publication (Gold ADDY, AIGA 365) features a combination of case studies & testimonials and a comprehensive icon-driven catalog. One copy of book was donated by the URA to each branch of the Carnegie Libraries of Pittsburgh.


View the "People, Places and Things" URA case study.


Sample spreads from the book... some of the People, Places and Things.

Wall-to-Wall Studios Creates "Arch" Exhibit Design for Pittsburgh Airport

June 17, 2014


Working with the Allegheny County Airport Authority on its Airport Art Program, Wall-to-Wall Studios created the exhibit design for Arch, a 16-foot tall sculpture by artist Glenn Kaino. This sculpture was originally commissioned by the Andy Warhol museum to celebrate the city’s 250th anniversary and it was located on the corner of Fort Duquense Boulevard and Seventh Street in Downtown, Pittsburgh. The intention of the project was to develop historical content about bridges in the Pittsburgh region, uniting the history and progression of Pittsburgh bridge engineering with contemporary sculpture. With the support of The Heinz Endowments, the Office of Public Art and other stakeholders, Arch was restored and moved to the airport along with the companion educational component designed by Wall-to-Wall Studios. The Engineers Society of Western Pennsylvania provided the important content related to area bridges that are connected to the artwork. Photos courtesy of the Allegheny County Airport AuthorityFor a complete set of images, please visit the Flickr gallery.



Detail view of one of the Arch exhibit panels, the Smithfield Street Bridge.



View of Arch sculpture with exhibit design in background.

categories: Launches, Partnership

Wall-to-Wall Studios Launches "Fix The Numbers" Integrated Campaign Supporting PA Pension Reform

June 3, 2014


Working with the Pennsylvania Municipal League, a nonprofit, nonpartisan organization established in 1900 as an advocate for Pennsylvania’s 3rd class cities, Wall-to-Wall Studios designed & developed an integrated awareness campaign titled "Fix The Numbers" in support of municipal pension reform in the Commonwealth. The campaign is designed to educate and advocate for the reform of Pennsylvania’s public safety employee pensions as part of a larger goal of restoring fiscal health to the state’s municipalities.



The integrated campaign includes a series of advertisements that help illustrate the impact of of escalating municipal pension obligations on communities. Critical public services, including additions/improvements to public safety, are being held at bay because of these legacy pension obligations.

The responsively designed website (www.FixTheNumbers.com) is the hub for all campaign activity. The website uses Google Maps to plot the distressed communities with a funded ratio of assets-to-liabilities, on an accrual basis, for fire and/or police pensions, between 50-69% (moderately distressed) and below 50% (severely distressed). 




W|W designed and produced an animated motion-graphic video for the campaign that provides context to how this situation has occured. It isn't politics, it isn't propaganda... it is pure math and it doesn't work anymore. 



Fix the Numbers advocates for the passage of Pennsylvania H.B. 1581 because the current pension structure for public safety employees, police officers and firefighters, is unsustainable.


This initative makes sense to us. If you agree, please visit www.FixTheNumbers.com and help make a difference by sending a letter to your legislators and sharing this important message. 

categories: Launches, Partnership

Wall-to-Wall Studios Designs "People on Bikes" Marketing Campaign for Bike Walk Greenville

May 12, 2014



Wall-to-Wall Studios designed the integrated marketing campaign for Bike Walk Greenville, a non-profit organization that is the voice of active transportation in Greenville County, SC. The "People on Bikes" campaign sends a clear message – those people you see riding bikes around town, they are our friends, our children and our neighbors. 


The project was a partnership that included support from several Greenville-based non-proifts: Upstate Forever, Greenville B-cycleLiveWell Greenville, and Safe Kids Upstate with additional support from Greenlink and Fairway Outdoor Advertising.


Special thanks to Bike Pgh for commissioning the Drive With Care campaign, which caught the eye of Greenville advocates. 

Read the Bike Walk Greenville news post.

View the Drive With Care campaign, designed by W|W for Bike Pgh.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Centennial Branding for Carnegie Mellon School of Drama

April 28, 2014




Continuing its five+ year creative collaboration with the Carnegie Mellon University School of Drama, Wall-to-Wall Studios designed the integrated branding for the school's Centennial Celebration. In addition to designing the identity system/logo and usage guide for the Centennial Celebration, W|W also helped launch the creative campaign via the design of the 2013 - 2014 School of Drama season (brochure, posters, environmental elements and more). As the School of Drama took this special celebration "on the road" to Los Angeles and New York City, new branded elements were introduced by the school, including the dimensional light boxes. 


On the heels of the Centennial Celebration, the Carnegie Mellon University School of Drama has been named by the Tony Awards® as its first, exclusive higher education partner. As part of the collaboration, the two organizations will jointly create and launch the first, national recognition program to honor kindergarten through high-school (K-12) theatre educators. Read more about the Tony Award partnership in the Pittsburgh Post-Gazette, BroadwayWorld.com, Pittsburgh Tribune Review or Pittsburgh Business Times articles.

View previous season designs by W|W: 2009/10, 2011/12, 2012/13


(Celebration photo credit: Louis Stein, School of Drama)

categories: Launches, Media, Partnership, Event

Wall-to-Wall Studios Designs and Develops Website for Heritage Valley Health System

April 21, 2014


Wall-to-Wall Studios designed & developed the website for Heritage Valley Health System, a $450 million integrated delivery network providing comprehensive health care for residents of Allegheny, Beaver, Butler and Lawrence counties, in Pennsylvania; eastern Ohio; and the panhandle of West Virginia. Heritage Valley offers a broad range of medical, surgical and diagnostic services at its two hospitals, Heritage Valley Sewickley and Heritage Valley Beaver; in 72 physician offices; and 14 community satellite facilities.


The website was developed using the W|W RCMS, Wall-to-Wall Studios' custom ruby on rails content management system, and integrated the use of Responsive Design to optimize the user experience for desktop/laptop, mobile devices and iPad/tablet. The Responsive Design website approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website automatically switches to accommodate for resolution, image size and scripting abilities. Other project notes include:


- The previous website was nearly 8 years old and contained 700+ static pages that were managed & updated with Dreamweaver by one individual.


- The user-centric approach was developed by W|W using personas, user journeys and extensive competitive research ensuring that the website gets the right information to the right audience.


- The new website leverages taxonomy and tagging to create powerful relationships between doctors (and medical groups), locations and their services.


- The tagging system for news posts enable specific news stories to publish throughout the site's "related news" section.


- The Patient Activity Monitor, a 3rd party API that was integrated into the new site, uses html5 localstorage to save the user's preferences on their machine to avoid the server having to save anything.


- W|W utilized the Modernizr plugin to gracefully load-in technologies where possible and create fallbacks for older browsers.


- The web application automatically checks to determine if the site is viewed on a retina device, such that it can deliver higher quality icons throughout the site.


- Interactions are written/coded to work elegantly with a mouse as well as on a touch device (while other web applications use a different navigation for tablets).


- The web application environments are self-contained and managed by Puppet, Vagrant and Capistrano.


- The site search is powered by the open source search server Sphinx, which is a feature rich, full-text search engine. 


View the Heritage Valley website.

View the Heritage Valley website case study. 

Read the Beaver County Times article.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Integrated Branding & Website for Hale Makua Health Services

April 10, 2014


Wall-to-Wall Studios designed the integrated branding, including identity/logo and website for Hale Makua Health Services, a Maui based non-profit that improves the well-being of those in its care through compassionate personalized health services. Hale Makua's programs include skilled nursing care in two nursing homes, a rehabilitation center, home healthcare, adult day health and an adult residential care home. The responsively designed Hale Makua website is powered by RCMS, a ruby on rails content management system.

View the Hale Makua Health Services case study. 

categories: Launches, Partnership

Wall-to-Wall Studios Wins 2 Judges Choice and 2 Design Excellence at 2014 AIGA PGH356

April 4, 2014


Wall-to-Wall Studios was recently honored with multiple awards at the 2014 PGH365, AIGA Pittsburgh's Annual Design Competition and Exhibition. W|W won Judges Choice for the Dance Council integrated branding campaign, Judges Choice for the LaunchPgh.com website, Design Excellence for the Pittsburgh International Festival of the Firsts integrated branding campaign and Design Excellence for the Rubber Duck integrated marketing campaign. Read the PGH365 event recap provided by AIGA Pittsburgh.


The other selected works from Wall-to-Wall Studios in PGH365 included:


- Carnegie Mellon University School of Drama (Centennial branding campaign)

- FreshGrass Music Festival (website)

- James Gallery (website)
- Grable Foundation (website)

- NetServe365 (website)

- URA (book / publication)
- Wall-to-Wall Studios (occassional cards)

- Waynesburg University (integrated recruitment print campaign)

categories: Awards, Partnership

Wall-to-Wall Studios Designs & Develops Website for Pacific Islanders in Communications

April 3, 2014


Wall-to-Wall Studios designed & developed the website for Pacific Islanders in Communications (PIC), a national non-profit media arts organization. PIC exists to support, advance, and develop Pacific Island media content and talent that results in a deeper understanding of Pacific Island history, culture, and contemporary challenges. The responsively designed website is powered by the W|W RCMS, a Ruby on Rails content management system with a custom portfolio module that showcases featured projects.  

View the Pacific Islanders in Communications case study.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Integrated Brand Campaign for the 2014 JFilm Festival

March 28, 2014


The festival program cover.

The festival poster series.

Branded shopping bag.



Wall-to-Wall Studios continued its creative and branding collaboration with JFilm: The Pittsburgh Jewish Film Forum, a program of the Jewish Federation of Greater Pittsburgh, via the design of the integrated brand campaign (poster series, program cover, advertising, trailer and more) for the 2014 JFilm Festival, taking place March 27 - April 6. The festival showcases the best of Jewish film from around the world. Visit the JFilm website for more info. Read the news posts about previous festivals: JFilm 2010, JFilm 2011, JFilm 2012, JFilm 2013 or about JFilm's rebranding.

View the JFilm Festival case study.

categories: Launches, Partnership, Event

Wall-to-Wall Studios Designs Integrated Branding & Website for Waimanalo Health Center

March 26, 2014

Waimanalo Health Center website


Wall-to-Wall Studios designed the integrated rebranding (logo/identity, usage guidelines, website) for Waimanalo Health Center, a private, nonprofit community-based Federally Qualified Health Center. Paying particular attention to the needs of Native Hawaiians and the medically underserved, Waimanalo Health Center is committed to providing the highest level of primary and preventive health services. The responsively designed Waimanalo website (http://waimanalohealth.org/) is powered by RCMS, the W|W custom rails content management system.


About the logo: "Ola i ka wai a ka `ōpua” is the `ōlelo no`eau, or Hawaiian proverb, that provided the inspiration behind the Waimānalo Health Center’s logo. This `ōlelo no`eau means “There is life in the water from the clouds” which, in short, means that rain gives life. The Waimanalo logo illustrates rain cascading down the peaks of the Ko`olau Mountains and forming a hand symbolizing care and outreach to the community. The shape of the logo as well as the shape created by the hand alludes to a rain drop, signifying life and health.

View the Waimanalo Health Center case study.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Branding for Market Square Public Art and Congregation Installation

March 17, 2014


W|W designed the integrated branding (logo & visual identity, posters, environmental components) for the Market Square Public Art program, and its initial art installation Congregation. Congregation, an interactive kinetic video and sound installation designed and choreographed for pedestrian performers, created by UK-based media artists KMA – Kit Monkman and Tom Wexler transformed the plaza of Market Square into an interactive stage. The audience became the performers, exploring and responding to the environment as they wish, immersed in the music by the contemporary composer, Peter Broderick. The Market Square installation marks the project’s North American debut, and is the inaugural project of the Market Square Public Art Program, presented by the Pittsburgh Downtown Partnership and the City of Pittsburgh, with production support by the Office of Public Art and Flyspace Productions.

The Market Square Public Art visual identity (see video below for inspiration).


The poster series for Congregation.



Video, using Google Earth imagery, helps illustrate the logo's origin.

categories: Launches, Partnership, Event

W|W Designs Branding & Website for The Queen Lili‘uokalani Trust

March 14, 2014


Wall-to-Wall Studios designed the integrated rebranding (logo, stationery system, identity guidelines and website) for The Queen Lili‘uokalani Trust, a private operating foundation founded in 1909. The mission of the trust is to serve orphan and destitute children with preference given to Native Hawaiian children. The trust serves approximately 10,000 children annually through direct services and reaches thousands more through collaboration with community partners. The responsively designed website is powered by the W|W RCMS (ruby on rails content management system) and delivers an elegant user experience on desktop, tablet and mobile devices.

View the Queen Lili‘uokalani Trust case study.

categories: Launches, Partnership

Wall-to-Wall Studios Designs Integrated Rebranding for Ho'opili

March 11, 2014


Wall-to-Wall Studios designed the integrated rebranding (logo/identity, website) for Ho'opili, (www.hoopilioahu.com). The responsively designed Ho'opili website is powered by RCMS, a ruby on rails content management system. The 1,554 acre, mixed-use, sustainable development in East Kapolei is led by the nation’s largest home builder, D.R. Horton-Schuler Division. The Ho'opili project includes:

- Commuter connectivity via rail stops, bus lines & integrated bike paths

- Agricultural opportunities with 200 acre commercial farm & 8-acres of community gardens

- A five megawatt solar array delivering clean energy

- Open spaces via 15-20 one acre parks

- An educational focus with 5 schools planned for the community

View the Ho'opili case study.

categories: Launches, Partnership
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