Wall to Wall

Wall-to-Wall Studios executed an integrated rebranding for Social Venture Partners (SVP), a network of engaged philanthropists that have a postive impact on their communities with innovative strategies to address complex social issues. W|W designed the global non-profit organization's new logo and identity system that was accompanied by a comprehensive, yet flexible, brand toolkit that ensures consistency across the network. Subsequently, W|W designed a suite of print marketing material templates (Impact Report, Recruitment Kit, PPT) and a motion graphic animation that are all being utilized to increase the organization's reach and impact.

View the SVP integrated branding case study.

Wall-to-Wall Studios was recently honored with multiple awards at the 2013 PGH365, AIGA Pittsburgh's Annual Design Competition and Exhibition. W|W won Judges Choice for the integrated branding and promotional design for the Silk Screen 2012 Film Festival and Best in Show for the integrated marketing campaign and design for Silk Scream 2012.

View the award winning work for Silk Screen and Silk Scream. 

The other selected works from Wall-to-Wall Studios in PGH365 included:

-Baldwin Wallace University (Admit Packet)
-Burgatory (Takeout Bag and Box)
-Carnegie Mellon University Qatar (On Magazine)
-Carnegie Mellon University Qatar (Print Advertisements)
-Carnegie Mellon University School of Drama (2012 Season Design)
-Forbes Management (Integrated Branding)
-Go Vote (Poster Campaign)

-GTECH Strategies (ReFuel Pittsburgh Branding/Campaign)

-Highland Park CDC (Bryant Street Banners)
-National Children's Museum (Website)
-New Haven Meatball House (Integrated Branding)
-NOISE (Integrated Branding)
-Pittsburgh (Branding Campaign)
-Resumator (Online Video)
-Social Venture Partners (Rebranding)
-The S.O.B. (Sons of Blarney) (Hullabaloo Integrated Branding)

The countown to NOISE V3 at Commonwealth Press Warehouse continues as the buzz builds. The details: Sunday April 7th from 5-8pm for this free, all ages interactive design/music experience at Commonwealth Press, 2315 Wharton Street, Pittsburgh, PA 15203. White Wives, The Wakening, Mike Egan, Maurice Rickard, more.  

Read the article in City Paper.

Check out the trailer video.

Wall-to-Wall Studios continued its creative and branding collaboration with JFilm: The Pittsburgh Jewish Film Forum, a program of the Jewish Federation of Greater Pittsburgh, via the design of the integrated marketing campaign (poster series, program cover, ads and more) for the 2013 JFilm Festival, taking place April 11-21. The festival showcases the best of Jewish film from around the world. Visit the JFilm website for more info. This year the JFilm Festival celebrates its 20th anniversary, congratulations. Read the news posts about the 2010 JFilm Festival, the 2011 JFilm Festival or about JFilm's rebranding.
View the JFilm Festival case study.

NOISE V3 takes place at Commonwealth Press Warehouse and features Pittsburgh alternative rock group, White Wives. The event will be an interactive design/music experience with an additional music performance by The Wakening, live painting by Mike Egan, interactive screen printing with CW Press, sound art installation by Maurice Rickard, and a crowd sourced favorite show flyer wall. RSVP for the event here.

When:
Sunday April 7, 2013
5-8 pm

Where:
Commonwealth Press Warehouse (2315 Wharton Street, Pittsburgh, PA 15203)

Cost:
Free

ALL AGES 

Be a part of NOISE by submitting your favorite flyer to noise@walltowall.com. Any show. Anywhere in the world. Your contribution will be used as part the event.

If you had installed a Solar Water Heating system in Hawaii a year ago, by now you could have saved about 40% on your home's electric bill. What you do with that savings, of course, is up to you. Wall-to-Wall Studios has launched the new Solar Water Heating awareness campaign for Hawaii Energy to promote their limited time $1000 instant rebate plus additional federal and state tax credits. W|W developed the new campaign for TV, online, print and radio.

View the Hawaii Energy case study.

View the new Hawaii Energy TV spot, "Your First Step."

View the new Hawaii Energy TV spot, "Take A Stab."

Visit the website wwwHawaiiEnergy.com/solarwater

Wall-to-Wall Studios designed the integrated identity systems and branding campaigns for ReFuel and ReEnergize, two key programs of GTECH Strategies, a non-profit social venture that merges community development and principles of sustainability into a synthesized model for sustainable community development.

View the GTECH Strategies ReFuel & ReEnergize case studies.

Undoubtedly the signature event within the advertising community, the Pittsburgh ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won Best of Show, 3 Gold and 3 Silver ADDY Awards at this year's ceremony held at the Carnegie Science Center. The annual competition is conducted by the Pittsburgh Advertising Federation for the American Advertising Federation and is featured in these Pittsburgh Post-Gazette and Pittsburgh Business Times articles. The winning Wall-to-Wall Studios entries included:

Silk Scream Film Festival
Advertising for the Arts & Sciences Single Medium Campaign > Go Ahead Scream
View the Silk Scream case study 
GOLD Award Winner
BEST OF SHOW

Carnegie Mellon University, School of Drama
Advertising for the Arts & Sciences Collateral > Recruitment Brochure
View the School of Drama case study 
GOLD Award Winner

Urban Redevelopment Authority of Pittsburgh (URA)
Collateral Material / Annual Report > Where Will You Find the URA?
View the URA case study 
SILVER Award Winner

Wall-to-Wall Studios
Advertising Agency Self-Promotion Cards/Invitations > Sons of Blarney Hullabaloo
View the Sons of Blarney Hullabaloo case study
GOLD Award Winner

Baldwin Wallace University
Advertising for the Arts & Sciences Collateral > Acceptance Kit
View the Baldwin Wallace case study
SILVER Award Winner

The American People
Public Service Single Medium Campaign > Go Vote
View the Go Vote case study
SILVER Award Winner 

Wall-to-Wall Studios executed an integrated branding refinement for hyperCision that includes a responsively designed website, sales collateral, trade show booth graphics and more. hyperCision delivers strategic and implementation consulting services for Learning Management Systems, including SAP and SuccessFactors. The Chicago-based firm launched the updated branding at HR 2013 in Las Vegas, NV where hyperCision CEO Sharon Wolf Newton is a key speaker. HR 2013 is the most important event of the year for professionals that use and support SAP solutions for HR.

View the hyperCision website.

View the hyperCision integrated branding case study.

Wall-to-Wall Studios would like to wish everyone a very Happy Holiday.... and to provide you with an  interactive tool to create your own e-card, via our Greeting Generator.  Thanks to our team, partners, vendors,  friends, family and clients... for your support, patience and inspiration. 
View the Wall-to-Wall Studios 2011 Holiday Card (holiday fashion advice).

View the Wall-to-Wall Studios 2010 Holiday Card  (7 tips to ensure holiday happiness).

Wall-to-Wall Studios continued its integrated branding collaboration with Burgatory, Helluva Burger + Heavenly Shakes, as the restaurant expanded its reach to The Pointe in North Fayette with its newest location. The design effort by W|W included just about everything, from environmental and decor elements to menus, merchandising and point of sale collateral.

View the Burgatory integrated branding case study.

Wall-to-Wall Studios' partners Larkin Werner and Pete Popivchak taught a class that focused on the power of emotion in branding at the Bayer Center for Nonprofit Management at Robert Morris University. The Bayer Center for Nonprofit Management was founded in 1999 to provide the necessary tools for nonprofit organizations to effectively manage and compete in today's society.

All of us are subjected to advertising, branding and marketing messages on a daily basis, whether we want it or not. Most say this type of messaging is annoying noise that clutters our lives, and much of it ends up being forgettable. However, making an emotional connection can often have the opposite effect: A consumer may choose to remember the brand or messaging, because it perhaps was unexpected, made them laugh, or even made them cry. In addition to leading a discussion on the topic, "I Laughed, I Cried, I Remembered: How Humor, Emotion and Wit make for Memorable Branding", the W|W instructors also shared insights on branding for nonprofits & key tips on developing a successful relationship with a branding/design firm.

The integrated marketing & branding campaign designed by Wall-to-Wall Studios for the URA / City of Pittsburgh was launched today by Mayor Luke Ravenstahl at a press conference downtown. The marketing initiative is part of a multi-faceted strategy, led by the Downtown Retail Task Force, that aims to help make downtown Pittsburgh a vibrant 24/7 destination. The branding campaign leverages the City's great assets and showcases the wonderful progress on many fronts, and will make Pittsburgh's Golden Triangle top-of-mind; as a place to live, to invest and to visit. Learn more via the Pittsburgh Post-Gazette article, the Pittsburgh Business Times article or the WTAE story.

Visit the Pittsburgh Here + Now case study.
Visit www.pghnow.org

Point Park University's new home for its Pittsburgh Playhouse served as the backdrop for the unveiling of the campaign, with banners wrapping the building facade.

Re-usable shopping bags were printed with the initiative's branding.

Environmental graphics bearing the initiative's message act as wayfinding devices in the downtown retail corridor.

Wall-to-Wall Studios designed the new website for Colgate University, a highly selective liberal arts institution located in Hamilton, NY that is known for its academic excellence and interdisciplinary inquiry. Project highlights included the streamlining of the previous site’s 3,100+ pages via an intensive interactive strategy and architecture process, the migration of the university's alumni content from another web environment into the new site, significant interaction with social media channels, responsive design deployment providing a positive user interface across devices (desktop, tablet, mobile), utilization of WordPress for blogs/news and a new design that truly gives a sense of the beautiful campus and the special things happening there. W|W collaborated with OpenArc, a web development partner, to handle implementation of the new design into Sitefinity 5.1, a content management system based on ASP.NET by Telerik. Special thanks to the Colgate web, IT and marketing teams for their assistance throughout the project.  Who knew that the number 13 could be considered lucky?

View the Colgate University website, www.colgate.edu

As a continuation of the branding agency's efforts earlier this year to support the AIGA's Get Out The Vote campaign, Wall-to-Wall Studios added some new poster designs to the mix and joined forces with our friends at Copies at Carson to reinforce the non-partisan message. Go vote!

View the initial set of Get Out The Vote designs from Wall-to-Wall Studios.

Wall-to-Wall Studios designed the integrated marketing campaign for the third annual Silk Scream event, an Asian horror film screening by Silk Screen. Real duct tape was used as a mixed media design component for various materials including posters, cards, signage, and videos. The event takes place Thursday October 25th and Friday October 26th, 7:00 pm (doors at 6:30 pm), at Point Park University, GRW Hall, 414 Wood ST, University Center.

Visit www.silkscreenfestival.org for more details.

View the 2011 Silk Scream integrated marketing campaign.

A promotional video showcases victims who are "duct up".

Signage for the event was created with duct tape and cardboard.