Wall-to-Wall Studios Designs Integrated Branding for Choolaah

November 27, 2014

 

Wall-to-Wall Studios designed the integrated branding for Choolaah Indian BBQ, which recently opened in Orange Village, OH a suburb of Cleveland. Operated by Wholesome International, Choolaah represents a new restaurant entry into the fast-casual category with plans to expand the operation globally. Via the creative collaboration, W|W designed the Choolaah visual identity system (logo, standards), the brand style guide & toolkit and website (custom design and development using Wordpress). The comprehensive style guide covered all brand touch-points, from environment (facade, signage, decor) to menu to advertising to merchandising to digital/website and everything in-between. 

 

The Choolaah logo.

 

 

The pattern animation helps illustrate the logo flexibility.

 

 

Environment. Tandoor ovens and kitchen behind glass to showcase the cooking. "Yum" wall art installation made of canisters of indian spices creating a color gradient.

The logo application on Choolaah cups is unexpected. Multi-color palette shows energy and freshness.

Food photography is art directed to have fun with food.

For marketing and promotional purposes the Choolaah logo has been extended into an icon system. 

The Choolaah website is responsively designed; with custom Wordpress development.

 

 

The menu section on the website showcases food options with their nutritional info.

 

 

The website contains a custom nutrition calculator.
 

 

The nutrition calculator is also responsively designed, providing a positive user experience for all devices, including mobile. Customers can review nutritional count for their meal while in the restaurant.

Wall-to-Wall Studios Designs Integrated Branding Campaign for Pittsburgh Dance Council

November 19, 2014

 

Wall-to-Wall Studios designed the integrated branding (visual identity, promotional collateral and more) for the Pittsburgh Dance Council 2014/15 Season. The Pittsburgh Dance Council is a program of the Pittsburgh Cultural Trust that presents world-class contemporary dance. The season design includes a custom font executed by W|W with each letter of "Dance" having multiple versions, all reflecting motion as a nod to the energy and movement of contemporary dance.

 

 

W|W produced this motion graphic animated brand video that showcases the 2014/15 Pittsburgh Dance Council Season. (The sound track on the animation is titled "Scarecrow" and is used with permission of the artist, DZA x Kidkanevil.)

 

 

An animation illustrates the custom font family.

 

 

Interior page layouts from the promotional brochure leverage the design elements. 

 

 

A series of graphic patterns were created for the brand toolkit that bring a sense of movement to the design, each of which interacts with the artist profile pages. 

Sample promotional posters.

Wall-to-Wall Studios Designs "Travel With Care" National Campaign for PeopleForBikes

November 12, 2014

 

In an extension of the awareness campaign initially created for BikePGH, Wall-to-Wall Studios designed the Travel With Care campaign for PeopleForBikes a non-profit organization that provides a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through its financial, community and communication resources.

 

By inspiring the general public to see every bike rider as a neighbor, friend or family member, the Travel With Care campaign is aimed at humanizing people on bikes and encouraging better behavior among drivers and bike riders. PeopleForBikes is planning to release localized verisons of the campaign that leverage the style guide and tool kit designed by W|W which covers print, digital, outdoor and transit applications. 

 

 

 

The campaign launched included Eric Larsen (polar explorer), Biju Thomas (chef), Rebecca Rusch (firefighter), Kinley Kripke (2nd grader), among other great personalities.

 

 

Photography Credits: Jamie Kripke, Adam Coppola, Todd Meier

Campaign Layout for Launch: Anthem Branding

 

Read the PeopleForBikes press release.

Visit the BikePgh, Drive With Care campaign case study.

Wall-to-Wall Studios Designs 2013 Annual Report for Richard King Mellon Foundation

November 3, 2014

 

Wall-to-Wall Studios designed the 2013 Annual Report for the Richard King Mellon Foundation, one of America's largest private foundations. For more than 60 years the Richard King Mellon Foundation has invested in the competitive future and quality of life in Southwestern Pennsylvania, and in the protection, preservation, and restoration of America’s environmental heritage. The Foundation was created in 1947 by Richard King Mellon (1899 – 1970), president and chairman of Mellon Bank, a conservationist and leading figure in the financial and civic life of Pennsylvania. 

 

The Foundation's grant-making history and ongoing grants are intended to help develop, nuture, and strengthen institutional leaders whose endeavors play an essential role in shaping and supporting the quality of life in southwestern Pennsylvania - both now and into the future. For the annual report W|W commissioned a series of custom portraits that feature several of these important institutional leaders. 

 

 

 Bold, colorful section intros are featured throughout the report.

 

 

 Easily digestible stories are accompanied by large, vivid images.

 

 

One in a series of custom portraits developed for the report.

 

 

Grant summary, infographic and feature.

Ad Up Hawaii Workshop Provides Non-Profits with Marketing Strategy and Creative Campaigns

October 3, 2014

 

Bring together branding, advertising, tech and social media professionals, several worthy non-profit organizations in need of marketing strategy, a cool Kaka'ako co-working space, some food and drink, local business leaders as judges, along with a 9-hour time limit and you get one of the most unique workshop events built for a great cause.

 

Consistently, Hawaii non-profits rank Fundraising and Marketing as their top 2 needs. Ad Up Hawaii was created by Kokua.org to bring a friendly competition amongst the top local branding and advertising professionals to help the local community. The "mini agency teams" will compete startup-weekend style to develop strategic campaigns for several pre-selected non-profit organizations.

 

Wall-to-Wall Studios is among the many sponsors of Ad Up Hawaii and will be presenting a "Branding 101" workshop on Saturday October 4, 2014 for the non-profit attendees. Learn more about the event at AdUpHawaii.org

 

Friday, October 3, 2014 – Social Mixer at Honolulu Beer Works - 6:00 pm

Saturday, October 4, 2014 - Ad Up Hawaii Event Day – 8:30am-6:00 pm

     • 10:15am  Branding 101 Workshop: Wall-to-Wall Studios

     •   1:00pm  Public Relations 101 Workshop: Becker Communications

     •   2:30pm  Social Media 101 Workshop: UBER

 

See you there.

categories: People, Partnership, Event, Honolulu

W|W Designs & Develops Website for Jackson/Clark Partners

September 30, 2014

 

Continuing the longstanding branding relationship with Jackson/Clark Partners (logo, visual identity system, stationery and more), Wall-to-Wall Studios designed & developed the organization's website, www.jacksonclark.net. A company specializing in organizational planning, community development, and civic participation initiatives, Jackson/Clark Partners helps people make their communties better. The responsively designed website is powered by RCMS, a ruby on rails content management system. 

View the Jackson/Clark Partners case study.

Wall-to-Wall Studios Designs and Develops Website for the Silver Eye Center for Photography

September 8, 2014

 

Wall-to-Wall Studios designed & developed the website for The Silver Eye Center for Photography, a nationally-recognized, non-collecting institution exclusively dedicated to contemporary photography. Founded in 1985, Silver Eye has been at the forefront of celebrating photography, both as an expressive art form and as a medium that brings to light the telling details and larger stories that influence and inform an understanding of ourselves and the world. With a singular commitment to exhibiting and promoting contemporary photography and photo-based multimedia, Silver Eye is unique in Pittsburgh and the surrounding region.

 

Silver Eye began in 1979 as two separate organizations: Blatant Image Gallery, a cooperative gallery designed to provide exhibition space to local fine art photographers, and The Silver Eye Photographic Workshop, which brought nationally known photographers to Pittsburgh to exhibit their work and to conduct workshops. These two organizations merged in 1985 and became the Blatant Image/Silver Eye, which later changed to Silver Eye Center for Photography in 1992.

 

The responsively designed website was developed with the WordPress content management system and utilizes parallax scrolling to deliver an elegant user experience. The responsive design approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad to mobile device, the website automatically switches to accommodate for resolution, image size and scripting abilities.

View the Silver Eye website case study.

Visit the Silver Eye website.
 

Wall-to-Wall Studios Designs 2014/15 Season Branding for Carnegie Mellon School of Drama

September 4, 2014

 

Continuing its six+ year creative collaboration with the Carnegie Mellon University School of Drama, Wall-to-Wall Studios designed the integrated branding (brochure, posters, environmental elements and more) for the school's 2014-15 performance season. Founded in 1914, the School of Drama offers a vocationally focused education to theatre artists through rigorous conservatory training in all areas of dramatic practice. 


View previous season designs by W|W: 2009/10, 2011/12, 2012/13, 2013/14

 

Poster designs for the season's featured performances.

 

 

Marquee banner promoting the season.

 

 

Inside spread of the season's promotional brochure.

categories: Launches, Partnership

Wall-to-Wall Studios Designs 2014 Annual Report for the Hawaii Community Foundation

August 21, 2014

 

Wall-to-Wall Studios designed & developed the integrated (print & interactive) 2014 Annual Report for the Hawaii Community Foundation, a philanthropic organization that helps people make a difference by inspiring the spirit of giving and by investing in people and solutions to benefit every island community. As a resource, a partner, a funder and as an advocate, at the heart of everything the Hawaii Community Foundation does is a commitment to deliver meaningful impact that will benefit Hawaii.

 

The annual report website was developed using the W|W RCMS, (ruby on rails content management system), and integrated the use of Responsive Design to optimize the user experience for desktop, mobile & tablet devices. The annual report project reflects an ongoing collaboration with the Foundation that has included branding efforts on behalf of The Daniel K. Inouye Institute and Pillars of Peace, among others.

View the annual report website.

View the annual report case study.

 

 

Cover of the print version of the annual report.

categories: Launches, Partnership, Honolulu

Wall-to-Wall Studios Designs and Develops Website for Carnegie Mellon University's College of Fine Arts

August 19, 2014

Wall-to-Wall Studios designed & developed the website for Carnegie Mellon University's College of Fine Arts, a community of nationally and internationally recognized artists & professionals within a unique constellation of five professional schools: Architecture, Art, Design, Drama & Music - and associated centers & programs. The interactive project with the College of Fine Arts continues a series of successful branding collaborations with The School of Music and The School of Drama, among other Carnegie Mellon University interests. 

 

The website was developed using the W|W RCMS, Wall-to-Wall Studios' custom ruby on rails content management system, and integrated the use of Responsive Design to optimize the user experience for desktop/laptop, mobile devices and iPad/tablet. The Responsive Design website approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website automatically switches to accommodate for resolution, image size and scripting abilities.

View the College of Fine Arts website

View the College of Fine Arts website case study

categories: Launches, Partnership

Wall-to-Wall Studios Designs Branding for Neighborhood Allies

August 5, 2014

 

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for Neighborhood Allies,  a 21st century community development intermediary deploying the best approaches in community engagement focusing on people in communities that continue to be left behind. The collaboration began with W|W helping Neighborhood Allies (formerly Pittsburgh Partnership for Neighborhood Development or PPND) develop a brand strategy that would help position the organization for success inside its new operating environment. Subsequently, W|W designed the new logo/identity system with corresponding identity usage guidelines and stationery system. 

 

 

The motion graphic video provides some context to the logo's composition and system.

 

Identity system type treatment.

 

 

Mailing label.

 

 

Stationery system

categories: Launches, Partnership

Wall-to-Wall Studios Designs New Branding for Clearmodel and CMMI

July 14, 2014

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for Clearmodel, part of Carnegie Innovations, a technology commercialization enterprise and 100%-controlled subsidiary of Carnegie Mellon UniversityAn organization dedicated to the cultivation and commercialization of best practices and model-based improvement methodologies, Clearmodel is the home of the CMMI Institute and the licensing and certifications agent for the CMMI Institute and Carnegie Mellon University’s Software Engineering Institute. Clearmodel is also the administrator of the SEI Partner Network. W|W designed the new logo/identity system for Clearmodel, along with corresponding identity usage guidelines. 

 

 

This short animated video provides some context to the logo's composition.

 

 

Back of business card.

categories: Launches, Partnership

Wall-to-Wall Studios Designs New Branding for ShowClix

July 3, 2014

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for ShowClix, the trusted partner (ticketing, box office & admissions technology) for thousands of event professionals. Founded in 2007, the Pittsburgh-based company combines industry leading event technology with a fanatical team of on-site experts, to deliver solutions that go beyond simple event ticketing. The collaboration began with W|W helping ShowClix develop a Brand Platform (brand positioning, promise & architecture) to best position the company for growth. Subsequently, W|W designed the new logo/identity system with corresponding identity usage guidelines. 

 

 

This short animated video provides some context to the logo's composition.

 

 

Nice tee.

categories: Launches, Partnership

Wall-to-Wall Studios Designs "People, Places and Things" Book for the URA

June 23, 2014

Wall-to-Wall Studios designed this nearly 400-page hardbound book that captures the positive impact of the Urban Redevelopment Authority of Pittsburgh (URA) on the city from 2006-2013 using people, places and things to help tell the amazing story of the dawn of a new URA era. The award-winning publication (Gold ADDY, AIGA 365) features a combination of case studies & testimonials and a comprehensive icon-driven catalog. One copy of book was donated by the URA to each branch of the Carnegie Libraries of Pittsburgh.

 

View the "People, Places and Things" URA case study.

 

Sample spreads from the book... some of the People, Places and Things.

categories: Launches, Awards, Partnership

Wall-to-Wall Studios Creates "Arch" Exhibit Design for Pittsburgh Airport

June 17, 2014

 

Working with the Allegheny County Airport Authority on its Airport Art Program, Wall-to-Wall Studios created the exhibit design for Arch, a 16-foot tall sculpture by artist Glenn Kaino. This sculpture was originally commissioned by the Andy Warhol museum to celebrate the city’s 250th anniversary and it was located on the corner of Fort Duquense Boulevard and Seventh Street in Downtown, Pittsburgh. The intention of the project was to develop historical content about bridges in the Pittsburgh region, uniting the history and progression of Pittsburgh bridge engineering with contemporary sculpture. With the support of The Heinz Endowments, the Office of Public Art and other stakeholders, Arch was restored and moved to the airport along with the companion educational component designed by Wall-to-Wall Studios. The Engineers Society of Western Pennsylvania provided the important content related to area bridges that are connected to the artwork. Photos courtesy of the Allegheny County Airport AuthorityFor a complete set of images, please visit the Flickr gallery.

 

 

Detail view of one of the Arch exhibit panels, the Smithfield Street Bridge.

 

 

View of Arch sculpture with exhibit design in background.

categories: Launches, Partnership

Wall-to-Wall Studios Launches "Fix The Numbers" Integrated Campaign Supporting PA Pension Reform

June 3, 2014

 

Working with the Pennsylvania Municipal League, a nonprofit, nonpartisan organization established in 1900 as an advocate for Pennsylvania’s 3rd class cities, Wall-to-Wall Studios designed & developed an integrated awareness campaign titled "Fix The Numbers" in support of municipal pension reform in the Commonwealth. The campaign is designed to educate and advocate for the reform of Pennsylvania’s public safety employee pensions as part of a larger goal of restoring fiscal health to the state’s municipalities.

 

 

The integrated campaign includes a series of advertisements that help illustrate the impact of of escalating municipal pension obligations on communities. Critical public services, including additions/improvements to public safety, are being held at bay because of these legacy pension obligations.

The responsively designed website (www.FixTheNumbers.com) is the hub for all campaign activity. The website uses Google Maps to plot the distressed communities with a funded ratio of assets-to-liabilities, on an accrual basis, for fire and/or police pensions, between 50-69% (moderately distressed) and below 50% (severely distressed). 

 

 

 

W|W designed and produced an animated motion-graphic video for the campaign that provides context to how this situation has occured. It isn't politics, it isn't propaganda... it is pure math and it doesn't work anymore. 

 

 

Fix the Numbers advocates for the passage of Pennsylvania H.B. 1581 because the current pension structure for public safety employees, police officers and firefighters, is unsustainable.

 

This initative makes sense to us. If you agree, please visit www.FixTheNumbers.com and help make a difference by sending a letter to your legislators and sharing this important message. 

categories: Launches, Partnership
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