Wall-to-Wall Studios Designs Centennial Branding for Carnegie Mellon School of Drama

April 28, 2014

 

 

 

Continuing its five+ year creative collaboration with the Carnegie Mellon University School of Drama, Wall-to-Wall Studios designed the integrated branding for the school's Centennial Celebration. In addition to designing the identity system/logo and usage guide for the Centennial Celebration, W|W also helped launch the creative campaign via the design of the 2013 - 2014 School of Drama season (brochure, posters, environmental elements and more). As the School of Drama took this special celebration "on the road" to Los Angeles and New York City, new branded elements were introduced by the school, including the dimensional light boxes. 

 

On the heels of the Centennial Celebration, the Carnegie Mellon University School of Drama has been named by the Tony Awards® as its first, exclusive higher education partner. As part of the collaboration, the two organizations will jointly create and launch the first, national recognition program to honor kindergarten through high-school (K-12) theatre educators. Read more about the Tony Award partnership in the Pittsburgh Post-Gazette, BroadwayWorld.com, Pittsburgh Tribune Review or Pittsburgh Business Times articles.

View previous season designs by W|W: 2009/10, 2011/12, 2012/13

 

(Celebration photo credit: Louis Stein, School of Drama)

categories: Launches, Media, Partnership, Event

Breadshop Identity by Wall-to-Wall Studios wins Brand New Award

March 29, 2013

 

Congratulations to our client Breadshop, whose corporate identity system won a spot in this year's Brand New Awards. 714 entries were submitted and 75 winners were announced last week. Here's what the organizers themselves had to say about it:

 

"Just when you think judges can’t get any tougher, they do. And this crop of judges proved especially hard to please. Unimpressed by recycling of styles or great visuals that didn’t match the client, they all looked for something unexpected, surprising, and/or meaningful. Perhaps when we asked the judges to be tough we didn’t expect them to select the lowest amount of entries yet in our three-year run, despite there being almost 200 entries more than the first year when the judges at the time selected 90 entries. But one rule we have is that there is no minimum quota of projects we need to include. Whatever bubbles to the top makes it. Simple as that."

 

We're proud of our collaboration with Breadshop founder Christopher Sy, and apparently lots of other folks in Hawaii are fond of his work too.

 

Honolulu Magazine: "Best Bread in Honolulu" (Dec 2012)

Honolulu Magazine: "The best country bread you've never heard of: Chris Sy's levain" (Oct 2012)

Hawaii Public Radio: "Breaking Bread with Breadshop's Chris Sy" (with audio interview) 

 

View the Breadshop branding case study here

Visit the Breadshop website: www.breadsbybreadshop.com

categories: Awards, Media, Honolulu

See You At The Pittsburgh Addy Awards Show Tonight.

March 1, 2013

 

Wall-to-Wall Studios will be represented at the Pittsburgh American Advertising Awards show tonight at the Carnegie Science Center, both in the audience and during the category announcements. The 2012-2013 Addys bring together the local marketing industry celebrating the best advertising, design and interactive work from the past year. A few years back, the Pittsburgh Advertising Federation decided to offer its talented pool of members the opportunity to create introductory videos for categories in the contest. This year will see the debut of a rap video starring a W|W co-founder along with a W|W alum (see the video here):

 

"The stars of the video -- James Nesbitt of North Side-based Wall-to-Wall Studios and Matt Hildebrand of Mullen, in the Strip District -- recorded the audio ahead of time and then lip-synched. That was trickier than it sounds." 

 

Read more at the Pittsburgh Post Gazette article. Or see you tonight on the big screen.

 

Related link: See W|W's James Nesbitt and Doug Dean in the 2011-2012 Addy video.

categories: Awards, People, Media, Event

Wall-to-Wall Studios Co-Founder Appointed to Bishop Museum's Board of Directors

December 17, 2012

 

HONOLULU - Bishop Museum announced the appointment of four new members to its Board of DirectorsThe new board members are:

Dee Jay Mailer, president and CEO, Kamehameha Schools
Randy P. Perreira, president, Hawaii Government Employees Association
James Polk, executive vice president corporate, Bank of Hawaii
Bernard Uy, co-founder and creative director, Wall to Wall Studios

 

"We are delighted to welcome our new board members. Their involvement and guidance will support the new direction Bishop Museum has taken to ensure our institution continues to be an invaluable community resource now and for generations to come,” said Blair Collis, president and CEO of Bishop Museum. “Each of them brings a unique perspective and experience to the table and we look forward to having them onboard to strengthen the Museum on all fronts of its operation." 

 

Bishop Museum was founded in 1889 by Charles Reed Bishop in honor of his late wife, Princess Bernice Pauahi Bishop, the last descendant of the royal Kamehameha family. The Museum was established to house the extensive collection of Hawaiian artifacts and royal family heirlooms of the Princess, and has expanded to include millions of artifacts, documents and photographs about Hawai‘i and other Pacific island cultures.

 

Today, Bishop Museum is the largest museum in the state and the premier natural and cultural history institution in the Pacific, recognized throughout the world for its cultural collections, research projects, consulting services and public educational programs. It also has one of the largest natural history specimen collections in the world. Serving and representing the interests of Native Hawaiians is a primary purpose of the Museum.

 

For a list of Bishop Museum’s Board of Directors visit http://bishopmuseum.org/aboutus/bod.html.

Pacific Business News link.

Bishop Museum Press Release link.

categories: People, Media, Honolulu

City of Pittsburgh Unveils Integrated Marketing & Branding Campaign Designed by Wall-to-Wall Studios

November 14, 2012

 

The integrated marketing & branding campaign designed by Wall-to-Wall Studios for the URA / City of Pittsburgh was launched today by Mayor Luke Ravenstahl at a press conference downtown. The marketing initiative is part of a multi-faceted strategy, led by the Downtown Retail Task Force, that aims to help make downtown Pittsburgh a vibrant 24/7 destination. The branding campaign leverages the City's great assets and showcases the wonderful progress on many fronts, and will make Pittsburgh's Golden Triangle top-of-mind; as a place to live, to invest and to visit. Learn more via the Pittsburgh Post-Gazette article, the Pittsburgh Business Times article or the WTAE story.

Visit the Pittsburgh Here + Now case study.
Visit www.pghnow.org

 

 

Point Park University's new home for its Pittsburgh Playhouse served as the backdrop for the unveiling of the campaign, with banners wrapping the building facade.

 

 

Re-usable shopping bags were printed with the initiative's branding.

 

 

Environmental graphics bearing the initiative's message act as wayfinding devices in the downtown retail corridor.

Wall-to-Wall Studios' Integrated Campaign Designed for URA Pittsburgh Wins Gold Economic Develop Award from IEDC

October 8, 2012

 

The Urban Redevelopment Authority of Pittsburgh (URA) received a Gold Excellence in Economic Development Award for the Integrated Investor Prospectus and Campaign designed by Wall-to-Wall Studios from the International Economic Development Council (IEDC). The world’s largest independent non-profit membership and research organization devoted exclusively to the field of economic development, the IEDC helps economic development professionals create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. 

 

"We recognize the Urban Redevelopment Authority of Pittsburgh for creating innovative and successful strategies to promote economic development in this period of global recovery,” said Jay Moon, IEDC chair. “Our awards honor organizations and individuals for their efforts in creating positive change in communities. The Urban Redevelopment Authority of Pittsburgh demonstrates that they are at the forefront of the economic development profession and are using cutting-edge, effective practices that can be replicated in other communities."

 

The initiative took an unothrodox approach to a typical annual report via the creation of an "investor prospectus" with print and web/interactive components that showcase how the City of Pittsburgh has evolved through the assistance of the URA. The six foot tall yellow asterisk was fabricated by W|W using foam core, adhesive, razor blades and yellow paint.
View the URA is Everywhere website.
View the URA is Everywhere case study.
 

categories: Awards, Media, Partnership

Wall-to-Wall Studios featured on ThinkTechHawaii's Radio Show about Advertising in Hawaii

April 19, 2012

(L-R: Dave Ciano, Jason Suapaia, Bernard Uy, Allan Payne) 

 

The April 18th radio broadcast of 1013's "The Creative Drive" on ThinkTech Hawaii featured Wall-to-Wall Studios' co-founder Bernard Uy and Allan Payne of Payne Advertising plus hosts Jason Suapaia and Dave Ciano as part of an on-air discussion about the state of Advertising in Hawaii. What are the Pele Awards and why do they matter? Does winning advertising awards help to attract more business? Can Hawaii's creative work be recognized outside of the state? Do advertising agencies do a good job of advertising their own services? What do we need to do as an industry to raise the bar? Do I have time to listen through an HOUR of this? (Luckily, the answer to the last question is "no", as the broadcast gets abruptly cut off.)

Click to listen to (most of) the broadcast.

categories: People, Media, Event

Wall-to-Wall Studios Wins Best of Show, 4 Gold and 5 Silver ADDY Awards

March 4, 2012

 

Undoubtedly the signature event within the advertising community, the Pittsburgh ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won Best of ShowFour Gold and Five Silver ADDY Awards at this year's ceremony held at the Carnegie Science Center. The annual competition is conducted by the Pittsburgh Advertising Federation for the American Advertising Federation and is featured in Pittsburgh Post-Gazette, Pittsburgh Tribune-Review and Pittsburgh Business Times articles. The winning Wall-to-Wall Studios entries included:

 

BEST OF SHOW and Gold ADDY
Category = Mixed/Multiple Media (integrated branding) - Consumer, Local

Client: Burgatory
View the Burgatory case study

 

Gold ADDY
Category = Elements of Advertising, Logo

Client: Burgatory
View the Burgatory case study

 

Gold ADDY
Category = Advertising for the Arts & Sciences - Broadcast/Electronic - Interactive

Client: Carnegie Mellon School of Drama
View the Carnegie Mellon School of Drama case study

View the Carnegie Mellon School of Drama website

 

Gold ADDY
Category = Advertising for the Arts & Sciences - Campaign - Single Medium Campaign

Client: Silk Screen Film Festival
View the Silk Screen news post

 

Silver ADDY
Category = Advertising for the Arts & Sciences - Campaign - Single Medium Campaign

Client: Carnegie Mellon School of Drama
 

Silver ADDY
Category = Advertising for the Arts & Sciences - Collateral - Brochure/Sales Kit

Client: Baldwin-Wallace College

View the Baldwin-Wallace case study
 

Silver ADDY
Category = Interactive Media - Websites, Consumer HTML/Other - Outlets

Client: Burgatory

View the Burgatory case study

View the Burgatory website

 

Silver ADDY
Category = Elements of Advertising - Logo

Client: Crow's Run Pictures

 

Silver ADDY
Category = Advertising for the Arts & Sciences - Broadcast/Electronic - Interactive

Client: Gettysburg Museum & Visitor's Center

View the Gettysburg case study

View the Gettysburg website
 

Congratulations and thanks to our clients and collaborators!

categories: Awards, Media, Event

Wall-to-Wall Studios Selected by Hawaii Community Foundation to Brand Dalai Lama's Visit To Oahu

February 20, 2012

 

The Hawaii Community Foundation (HCF) announced that it will sponsor two public talks in Honolulu featuring His Holiness the 14th Dalai Lama of Tibet. The talks are part of the Dalai Lama's three-day stay on O'ahu (April 14-16, 2012), where he will participate in a series of conversations with local leaders and visits to important cultural and historical sites.

 

The Dalai Lama is visiting O'ahu at the invitation of Pierre and Pam Omidyar. Support is being provided by a lead grant from the Omidyar Ohana Fund in addition to other partners. The Dalai Lama's visit marks the launch of a new HCF initiative entitled "Pillars of Peace Hawai'i: Building Peace on a Foundation of Aloha." The program aims to bring global peace leaders to Hawai'i to exchange ideas about the many forms of peace that exist here at home in Hawaii, and around the world. 

 

"Peace is an active state of being-it is not passive," said Pierre Omidyar. "We hope that the Dalai Lama's visit will inspire people to consciously embrace compassion and apply peace in their everyday lives."

 

The HCF has chosen Wall-to-Wall Studios to develop the branding, website and integrated marketing campaign for the ongoing Hawaii Peace Initiative in addition to the Dalai Lama's event in April. Tickets for the events can be purchased online starting February 22nd at 6:00 p.m. HST. Additional ticket and event information is available at www.pillarsofpeacehawaii.org. For those unable to attend in person, both events will be available for playback after the events conclude on the Pillars of Peace Hawaii website.

Visit the Pillars of Peace Hawai'i case study.

Visit the Pillars of Peace Hawai'i website developed by W|W.

categories: Launches, People, Media, Partnership

Mobi PCS Debuts Super Bowl TV Commercial By Wall-to-Wall Studios

February 5, 2012

 

Mobi PCS provides unlimited cellular communications and wireless broadband service for their customers in Hawaii, with the best coverage amongst all carriers in the islands. Wall-to-Wall Studios developed this TV commercial for our client which debuted during the 2012 Super Bowl XLVI, "Good Thing You Had A Signal."  Mahalo to our collaborators Brett WagnerPaul Atkins, Moana Productions and SLAQR.  

 

(Bonus points for spotting the four quick cameos by Wall-to-Wall Studios staff.)

categories: Launches, Media

Wall-to-Wall Studios' Design For Burgatory Wins PRINT Regional Design Annual

December 19, 2011

 

PRINT'S Regional Design Annual, the most comprehensive survey of graphic design in the United States, selected a project by Wall-to-Wall Studios for inclusion in the December 2011 issue of PRINT. The winning entry was for the Identity and Branding of Burgatory, a restaurant in Pittsburgh that features helluva burgers and heavenly shakes. In addition to creating the visual branding (logo, taglines), W|W also designed the on-site collateral (menus, gift cards, to go packaging), website, environmental and decor elements (signage, wayfinding) and merchandising.

Other recent accolades for Burgatory include:

-Featured in the InVigor8 branding blog.

-Featured in Art of the Menu, a division of Underconsideration

-Burgatory at Consol Energy Center featured by Sports Business Daily

-Featured in Boring Pittsburgh blog.

-AIA Pittsburgh Interior Design merit winner 2011

-Pittsburgh City Paper (CP), best burger

View the Burgatory website
View the Burgatory integrated branding case study
 

categories: Awards, Media, Partnership

Wall-to-Wall Studios Launches Talent Search for Motion Graphics Designer/Animator

November 29, 2011

Wall-to-Wall Studios is seeking a Motion Graphics Designer/Animator. This is a full-time position in our Pittsburgh, PA location.

 

Job Description for Full-Time Candidate: 


The Motion Graphics Designer/Animator will be tasked with strategic direction and design development and technical execution. Assignments will include a wide variety of video and online marketing projects (TV commercials, corporate presentations, short films, web animations, etc.) for a broad range of clientele. He or she will work closely with creative directors and other team members to deliver quality results under high pressure deadlines. He or she displays an exceptional sense of visual design, passion for typography and a clear interest in motion graphics and related technology. View some past Wall-to-Wall Studios motion graphics/animation/video projects on our YouTube channel.

 

Responsibilities:

-Designing concept mood boards, storyboards, animation sketches, an sample animatics, including music and voiceover


-Designing and producing final motion graphics involving typography, photography, live video and/or 3D animation


-Producing projects ranging from end tags, bumpers, 30-sec commercials to longer format corporate productions


-Working closely with creative team, project managers, third-party collaborators and clients to deliver completed projects

 

Requirements:

-A minimum of 3 years related education or 3 years motion design work experience

-Serious attention to detail with a strong working knowledge of motion/design-related applications
-Ability to articulate creative ideas in verbal and written communication
-Focused creative thinking while multi-tasking on several assignments and overlapping deadlines
-Collaborate closely, yet remotely, with our creative team across the pond in Honolulu, HI

 

Technical Skills:

-Advance knowledge of After Effects, Photoshop, Illustrator, and Cinema 4D preferred

-Moderate knowledge of Final Cut Pro, Mac OS, and Quicktime

-Advanced knowledge of 2D and 3D animation

-Moderate knowledge of VFX (motion tracking and creating track mattes)

-Must be self-motivated, able to multi-task and work well with others and as part of a team

 

Perks include:

-Great learning environment

-Benefits including retirement plan, medical, dental, vision, life & disability insurance

-Rootbeer on Tap
 

About Us:
Wall-to-Wall Studios is an award-winning multidisciplinary creative and branding agency. Founded in 1992, we are a full-service strategic firm headquartered in Pittsburgh, Pennsylvania with a second office in Honolulu, Hawaii. Our work spans many industries, and our clients are just as diverse - big, small and in between; local, regional and national. We have experience representing the full emotional and aesthetic spectrum.

 

To apply, please view our Resumator job posting here.

 

Principals only. Recruiters, please don't contact this job poster.

categories: Launches, People, Media

Turn Back The Clock Time At Wall-to-Wall Studios

August 3, 2011

 

A classic photo was recently unearthed from the Wall-to-Wall Studios archival vault.  The image, from 1996, was used in a Pittsburgh Magazine article that featured young, successful entrepreuners in Pittsburgh. The image showcases Wall-to-Wall Studios co-founders James Nesbitt and Bernard Uy getting down to business. Today, both creative directors are sporting the same hair style, but James has gone grey while Bernard has a "wee" less of it.

View more recent Nesbitt and Uy images here.
 

categories: People, Media

Hawaii Business "Lunch & Learn": Leveraging Technology and Social Media

July 21, 2011

What sets your business apart from your competitors? How can you craft a “personality” for your business (and why)? How can technology and social media help drive your business success? Why is it important to build a brand and how can you do it? Are brands only for big businesses or can a small business build a brand too?  

 

We hope to tackle these and other questions when we join small business owners for the next SmallBiz Lunch and Learn on Friday, July 22:Leveraging Technology and Social Media to Grow Your Small Business” by Hawaii Business Magazine. Wall-to-Wall Studios co-founder Bernard Uy will be participating in a panel discussion with Cyrus Driver (VP of Oceanic Time Warner Business Class), Roxanne Darling (partner at Barefoot Studios),  and moderated by David Tumilowicz, Publisher of Hawaii Business magazine. See you there!

 

Event details here.

Follow along via Twitter - #HBLunchLearn

categories: People, Media, Event

Pittsburgh Magazine Features Sinfully Delicious Burgatory

June 29, 2011

 

Pittsburgh Magazine featured Wall-to-Wall Studios' client, Burgatory, in its June issue, noting that the restaurant truly delivers on its promise to provide a “helluva burger” and “heavenly shakes.” Wall-to-Wall Studios designed Burgatory's integrated branding that included the visual branding (logo, taglines), on-site collateral (menus, gift cards, to go packaging), environmental and decor elements (signage, wayfinding) and merchandising.

View the Burgatory integrated branding case study.

Read the Pittsburgh Magazine Burgatory article.

categories: Media, Partnership

Robert Morris University "Change A Life" Campaign Awarded 2 CASE Silvers and 2011 Golden Quill

June 17, 2011

 

"Change A Life", the branding campaign created by Wall-to-Wall Studios for Robert Morris University, a private, coeducational university in Pittsburgh, PA, was recently honored with several awards.

 

CASE, the Council for Advancement in Support of Education, recognized the campaign with 2 Silver Awards (Advertising Campaign, TV/Commercial Spots) in its Circle of Excellence competition, advancement’s premier international awards.

 

And, The Press Club of Western Pennsylvania honored the campaign in the 47th annual Golden Quill Awards, a competition that recognizes professional excellence in written, photographic, broadcast and online journalism in Western Pennsylvania.
Winner: Most Creative Use of Technology to Tell a Story
 

"Change A Life", the integrated marketing initiative, was deployed across outdoor, print, web, social marketing channels and admissions recruitment materials. "Change A Life" promotes the unique Engaged Learning curriculum, whereby students "reach-out" into the community to inspire change, including their own.

View the Robert Morris University Change A Life case study and TV commercials.

View the Robert Morris University Change A Life website.

categories: Awards, Media, Partnership
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