Wall to Wall

The Pele Awards is a District 13 National ADDY Competition, recognizing the best advertising, design and interactive work created in Hawaii during the previous calendar year. Wall-to-Wall Studios was honored with the most awards this year, including Seven Gold PELE ADDY Trophies, Five Silver Medals and Five Bronze Medals at this year's ceremony at the Royal Hawaiian Hotel. The winning entries included:

PELE GOLD ADDYs:

Television (Local) - Over $50,000

Mobi PCS - "Good Thing" (:30)

Elements of Advertising - Animation/Special Effects

Hawaii Primary Care Association "What Is A Community Health Center?"

Sales Promotion - Packaging/Campaign

Leather Soul - Packaging Design

Digital Advertising - Branded Video Content (60 sec+)

HMSA - "Health Care Plain and Simple"

Sales Promotion Campaign
Ferguson's Irish Pub - Sales Material Design

Advertising Industry Self Promotion (Digital)

Wall-to-Wall Studios - "Holiday Greeting Generator"

Advertising Industry Self Promotion (Cards/Announcements)
Wall-to-Wall Studios - "Occasional Cards"
 

SILVER AWARDS:

Television (Local) $25,000-50,000
Hawaii Energy - "Lamp Bullies" (:30)

Television (Local) $25,000-50,000

Hawaii National Bank - "Delivery" (:30)

Elements of Advertising - Logo Design

Breadshop - Logo Design

Elements of Advertising - Logo Design

Omidyar Fellows - Logo Design

Public Service - Stationery Package

Omidyar Fellows - Stationery System Design

BRONZE AWARDS:

Television Campaign (Local) - Over $50,000

Hawaii National Bank - 2012 Television Campaign

Public Service - Integrated Campaign

Pillars of Peace Hawaii - Dalai Lama Event Campaign

Collateral material - Stationery Package

Breadshop - Business Card Design

Consumer or Trade Publication - Full page

J.J. Dolan's - "Miss Vampire" Advertisement

Elements of Advertising - Logo

Ferguson's Irish Pub - Logo Design

Mahalo to all of our Clients, partners and vendors who allow us the opportunity to collaborate and create these very special projects on their behalf! - The W|W Team.

P.S. Watch the W|W crew suit up for an agency battle in the opening video montage shown at the 2013 Pele Awards Dinner (concepted and produced by our pals at MVNP.com). Don't Touch My Moustache!

Wall-to-Wall Studios was recently honored with multiple awards at the 2013 PGH365, AIGA Pittsburgh's Annual Design Competition and Exhibition. W|W won Judges Choice for the integrated branding and promotional design for the Silk Screen 2012 Film Festival and Best in Show for the integrated marketing campaign and design for Silk Scream 2012.

View the award winning work for Silk Screen and Silk Scream. 

The other selected works from Wall-to-Wall Studios in PGH365 included:

-Baldwin Wallace University (Admit Packet)
-Burgatory (Takeout Bag and Box)
-Carnegie Mellon University Qatar (On Magazine)
-Carnegie Mellon University Qatar (Print Advertisements)
-Carnegie Mellon University School of Drama (2012 Season Design)
-Forbes Management (Integrated Branding)
-Go Vote (Poster Campaign)

-GTECH Strategies (ReFuel Pittsburgh Branding/Campaign)

-Highland Park CDC (Bryant Street Banners)
-National Children's Museum (Website)
-New Haven Meatball House (Integrated Branding)
-NOISE (Integrated Branding)
-Pittsburgh (Branding Campaign)
-Resumator (Online Video)
-Social Venture Partners (Rebranding)
-The S.O.B. (Sons of Blarney) (Hullabaloo Integrated Branding)

Congratulations to our client Breadshop, whose corporate identity system won a spot in this year's Brand New Awards. 714 entries were submitted and 75 winners were announced last week. Here's what the organizers themselves had to say about it:

"Just when you think judges can’t get any tougher, they do. And this crop of judges proved especially hard to please. Unimpressed by recycling of styles or great visuals that didn’t match the client, they all looked for something unexpected, surprising, and/or meaningful. Perhaps when we asked the judges to be tough we didn’t expect them to select the lowest amount of entries yet in our three-year run, despite there being almost 200 entries more than the first year when the judges at the time selected 90 entries. But one rule we have is that there is no minimum quota of projects we need to include. Whatever bubbles to the top makes it. Simple as that."

We're proud of our collaboration with Breadshop founder Christopher Sy, and apparently lots of other folks in Hawaii are fond of his work too.

Honolulu Magazine: "Best Bread in Honolulu" (Dec 2012)

Honolulu Magazine: "The best country bread you've never heard of: Chris Sy's levain" (Oct 2012)

Hawaii Public Radio: "Breaking Bread with Breadshop's Chris Sy" (with audio interview) 

View the Breadshop branding case study here. 

Visit the Breadshop website: www.breadsbybreadshop.com

Undoubtedly the signature event within the advertising community, the Pittsburgh ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won Best of Show, 3 Gold and 3 Silver ADDY Awards at this year's ceremony held at the Carnegie Science Center. The annual competition is conducted by the Pittsburgh Advertising Federation for the American Advertising Federation and is featured in these Pittsburgh Post-Gazette and Pittsburgh Business Times articles. The winning Wall-to-Wall Studios entries included:

Silk Scream Film Festival
Advertising for the Arts & Sciences Single Medium Campaign > Go Ahead Scream
View the Silk Scream case study 
GOLD Award Winner
BEST OF SHOW

Carnegie Mellon University, School of Drama
Advertising for the Arts & Sciences Collateral > Recruitment Brochure
View the School of Drama case study 
GOLD Award Winner

Urban Redevelopment Authority of Pittsburgh (URA)
Collateral Material / Annual Report > Where Will You Find the URA?
View the URA case study 
SILVER Award Winner

Wall-to-Wall Studios
Advertising Agency Self-Promotion Cards/Invitations > Sons of Blarney Hullabaloo
View the Sons of Blarney Hullabaloo case study
GOLD Award Winner

Baldwin Wallace University
Advertising for the Arts & Sciences Collateral > Acceptance Kit
View the Baldwin Wallace case study
SILVER Award Winner

The American People
Public Service Single Medium Campaign > Go Vote
View the Go Vote case study
SILVER Award Winner 

Wall-to-Wall Studios will be represented at the Pittsburgh American Advertising Awards show tonight at the Carnegie Science Center, both in the audience and during the category announcements. The 2012-2013 Addys bring together the local marketing industry celebrating the best advertising, design and interactive work from the past year. A few years back, the Pittsburgh Advertising Federation decided to offer its talented pool of members the opportunity to create introductory videos for categories in the contest. This year will see the debut of a rap video starring a W|W co-founder along with a W|W alum (see the video here):

"The stars of the video -- James Nesbitt of North Side-based Wall-to-Wall Studios and Matt Hildebrand of Mullen, in the Strip District -- recorded the audio ahead of time and then lip-synched. That was trickier than it sounds." 

Read more at the Pittsburgh Post Gazette article. Or see you tonight on the big screen.

Related link: See W|W's James Nesbitt and Doug Dean in the 2011-2012 Addy video.

The Association for University Business and Economic Research (AUBER) is internationally recognized by business, government, and education as the premiere professional organization dedicated to continually improving the quality, effectiveness, and application of research in business, economics, and public policy. The organization held its 2012 national conference last month in Honolulu, and invited Wall-to-Wall Studios' Mark Guillermo and Charles Ka'a Kihe to speak about Website design, development and best practices (planning, content strategy, responsive design for mobile devices, and the synergy between designers and developers).

One featured case study by Wall-to-Wall Studios was the University of Hawaii's Economic Research Organization (UHERO) website, which won the 2011 AUBER Website Design Award. An important feature of the website is the UHERO Data Portal, a free online resource that provides access to the most up-to-date information on a wide array of economic and social indicators for the Hawaii State and County economies. The AUBER Website Award honors the center whose website effectively and efficiently communicates with its constituents in terms of design, content, organization and more.

Mahalo to Lorena Akioka, University of Georgia, for moderating the discussion!

The Urban Redevelopment Authority of Pittsburgh (URA) received a Gold Excellence in Economic Development Award for the Integrated Investor Prospectus and Campaign designed by Wall-to-Wall Studios from the International Economic Development Council (IEDC). The world’s largest independent non-profit membership and research organization devoted exclusively to the field of economic development, the IEDC helps economic development professionals create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. 

"We recognize the Urban Redevelopment Authority of Pittsburgh for creating innovative and successful strategies to promote economic development in this period of global recovery,” said Jay Moon, IEDC chair. “Our awards honor organizations and individuals for their efforts in creating positive change in communities. The Urban Redevelopment Authority of Pittsburgh demonstrates that they are at the forefront of the economic development profession and are using cutting-edge, effective practices that can be replicated in other communities."

The initiative took an unothrodox approach to a typical annual report via the creation of an "investor prospectus" with print and web/interactive components that showcase how the City of Pittsburgh has evolved through the assistance of the URA. The six foot tall yellow asterisk was fabricated by W|W using foam core, adhesive, razor blades and yellow paint.
View the URA is Everywhere website.
View the URA is Everywhere case study.
 

Congratulations to our friends and clients over at J.J. Dolan's Pizza & Pub and Leather Soul for being recognized among "Hawaii's Fastest 50" - fifty of the fastest-growing small businesses in the State of Hawaii. Wall-to-Wall Studios has been proud to be your branding partner and we wish you continued growth and success! See you at the celebration.

View the J.J. Dolan's branding case study here.

View the Leather Soul branding case study here.

Wall-to-Wall Studios was recognized with a Circle of Excellence Award for The School of Drama Season promotional collateral designed for Carnegie Mellon University. The honors were bestowed by The Council for Advancement and Support of Education (CASE). The Circle of Excellence Awards are advancement’s premier international awards, and the School of Drama season was selected as a Silver Award Winner in the Excellence in Design category for single-page publications.
View the Carnegie Mellon School of Drama case study
View the Carnegie Mellon School of Drama website

Undoubtedly the signature event within the advertising community, the National ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won a Gold Award for the firm's integrated branding work for Burgatory, a restaurant in Pittsburgh that features helluva burgers and heavenly shakes. In addition to creating the visual branding (logo, taglines), W|W also designed the on-site collateral (menus, gift cards, to-go packaging), website, environmental and decor elements (signage, wayfinding) and merchandising. The ADDY Awards Competition is a three-tier national competition conducted annually by the American Advertising Federation and is the advertising industry's largest and most representative competition for creative excellence. We thank our friends at Burgatory for the terrific collaboration and are humbled by the company we keep with the other Gold ADDY Winners.

View the Burgatory integrated branding case study

The Pele Awards is a District 13 National ADDY Competition, recognizing the best advertising, design and interactive work created in Hawaii during the previous calendar year. Wall-to-Wall Studios was honored with Seven Gold PELE ADDY Trophies, Three Silver Medals and Five Bronze Medals during this year's ceremony held at the Royal Hawaiian Hotel. The chosen Client entries included:

PELE GOLD ADDYs:
Advertising For The Arts & Sciences - Brochure/Sales Kit
Client/Project: Honolulu Culture & Arts District - Brochure

Advertising For The Arts & Sciences - Single Medium Campaign
Client/Project: Honolulu Culture & Arts District - Interactive Exhibits

Advertising For The Arts & Sciences - Website Design
Client/Project: Honolulu Culture & Arts District - Website

Consumer Website Design
Client/Project: Leather Soul - Website

Public Service - MultiMedia Campaign
Client/Project: Hawaii Primary Care Association - "Feel Good" Campaign

Out-of-Home - Site Interior
Client/Project: Hawaii Primary Care Association - Office Mural

Collateral Material - Special Event Campaign
Client/Project: Leather Soul - LS Lounge Grand Opening Event

SILVER ADDYs:
Public Service - Annual Report
Client/Project: REHAB Foundation - Annual Report

Public Service - Brochure / Sales Kit
Client/Project: REHAB Foundation - Capital Campaign Brochure
 

Advertising Industry Self Promotion
Client/Project: AAF-Hawaii District 13 - Peles 2011 "The Big Show" Campaign
 

BRONZE Awards:
Sales Promotion - Product of Service Sales Campaign
Client/Project: Iolani Schools - Rebrand Campaign

Online Marketing - E-mails and E-cards
Client/Project: Hawaii National Bank - Holiday E-Card

Public Service - Interactive
Client/Project: Hawaii Primary Care Association - "Feel Good" Microsite
 

Public Service - Mixed / Multi-Media Campaign
Client/Project: REHAB Foundation - Campital Campaign

Public Service - Cards, Invites & Announcements
Client/Project: REHAB Foundation - eLegs Gala Invitation
 

Mahalo to all of our Clients, partners and vendors who allow us the opportunity to collaborate and create these very special projects on their behalf!  - The W|W Team.

(Photo courtesy of Tyson Yamada)

P.S. The W|W Team was happy to be a featured part of the Pele's Show Teasers, Opening and "Pele Profile." Credit and blame for the writing, production, editing and concept to Brian Watanabe of MVNP, Tobias Huber, Ken Sato, Brad Crawford and Dave Ciano of 1013 Integrated, and Brent Shiratori of Matsumoto & Clapperton. Click on the thumbnails below to check out the videos.

Wall-to-Wall Studios was recently honored with "Gold Award" accolades for the School of Drama 2011/12 Season Campaign designed for Carnegie Mellon University. The Gold Award was bestowed by the Educational Advertising Awards, the largest competition in the country.  Wall-to-Wall Studios also won a "Bronze Award" for the School of Drama website designed and developed for the Carnegie Mellon University. 

View the School of Drama case studies for season design and website.

Wall-to-Wall Studios was recently honored with multiple awards at PGH365, AIGA Pittsburgh's Annual Design Competition and Exhibition. Wall-to-Wall Studios won Judges Choice and Best Integrated Campaign for its work on Burgatory. View the integrated branding campaign for Burgatory.

And, the website designed and developed for the Carnegie Mellon University School of Drama received a Design Excellence Award. The other selected entries from Wall-to-Wall Studios in PGH365 that received accolades of merit included:

- Adagio Health (Branding Campaign)
- Gettysburg Visitor's Center & Museum (Website - view case study)
- Carnegie Museum of Art (Annual Report- view case study)
- Silk Screen Film Festival (Season Promotion Design)

Wall-to-Wall Studios has been approved as a GSA Contract Holder (U.S. General Services Administration) by the Federal Government in source category 541, Advertising and Integrated Marketing Solutions (AIMS). Details of the GSA Contracts and SIN codes are as follows:

GS-07F-0147Y for SIN codes:

541 1  Advertising Services

-Advertising objective determination
-Message decision/creation
-Media selection
-Outdoor marketing and media services
-Broadcast media (Radio, TV and
-Public Service Announcements)
-Direct mail services
-Media planning
-Media placement services
-Advertising evaluation
-Related activities to advertising services

541 4a  Market Research & Analysis

-Customizing strategic marketing plans
-Branding initiatives
-Creating public awareness of products, services, and issues
-Targeting market identification and analysis
-Establishing measurable marketing objectives; determining market trends and conditions; identifying and implementing appropriate strategies
-Conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results
-Establishing call centers (in relation to services provided under this schedule)

541 4b  Video / Film Production

-Writing
-Directing
-Shooting
-Arranging for talent/animation
-Narration
-Music and sound effects
-Duplication
-Distribution
-Video scoring
-Editing

GS-07F-0148Y for SIN codes:

541 3  Web Based Marketing Services (Small Business Set Aside)

-Website design and maintenance services
-Search engine development
-E-mail marketing
-Interactive marketing
-Web based training
-Web casting
-Video conferencing via the web
-Section 508 compliance, including captioning services
-On-Line media management
-Related activities to web based marketing services

541 4f  Commercial Art and Graphic Design Services (Small Business Set-Aside)

-Developing conceptual design and layouts
-Providing copywriting and technical writing services
-Creating sketches, drawings, publication designs, and typographic layouts
-Furnishing custom or stock artwork (including electronic artwork)

More information is available at the GSA eLibrary or via GSA Advantage, the government's premier online shopping system.

Undoubtedly the signature event within the advertising community, the Pittsburgh ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won Best of Show,  Four Gold and Five Silver ADDY Awards at this year's ceremony held at the Carnegie Science Center. The annual competition is conducted by the Pittsburgh Advertising Federation for the American Advertising Federation and is featured in Pittsburgh Post-Gazette, Pittsburgh Tribune-Review and Pittsburgh Business Times articles. The winning Wall-to-Wall Studios entries included:

BEST OF SHOW and Gold ADDY
Category = Mixed/Multiple Media (integrated branding) - Consumer, Local

Client: Burgatory
View the Burgatory case study

Gold ADDY
Category = Elements of Advertising, Logo

Client: Burgatory
View the Burgatory case study

Gold ADDY
Category = Advertising for the Arts & Sciences - Broadcast/Electronic - Interactive

Client: Carnegie Mellon School of Drama
View the Carnegie Mellon School of Drama case study

View the Carnegie Mellon School of Drama website

Gold ADDY
Category = Advertising for the Arts & Sciences - Campaign - Single Medium Campaign

Client: Silk Screen Film Festival
View the Silk Screen news post

Silver ADDY
Category = Advertising for the Arts & Sciences - Campaign - Single Medium Campaign

Client: Carnegie Mellon School of Drama
 

Silver ADDY
Category = Advertising for the Arts & Sciences - Collateral - Brochure/Sales Kit

Client: Baldwin-Wallace College

View the Baldwin-Wallace case study
 

Silver ADDY
Category = Interactive Media - Websites, Consumer HTML/Other - Outlets

Client: Burgatory

View the Burgatory case study

View the Burgatory website

Silver ADDY
Category = Elements of Advertising - Logo

Client: Crow's Run Pictures

Silver ADDY
Category = Advertising for the Arts & Sciences - Broadcast/Electronic - Interactive

Client: Gettysburg Museum & Visitor's Center

View the Gettysburg case study

View the Gettysburg website
 

Congratulations and thanks to our clients and collaborators!

Red Crown Productions, a New York-based development and production company founded by Daniel Crown and Daniela Taplin Lundberg that produces independent and studio-partnered high-end films, debuted Goats at the Sundance Film Festival.  Red Crown also launched the company's website, www.redcrownproductions.com, in concert with the film premiere at Sundance. The website was designed and developed by Wall-to-Wall Studios and includes the integrated branding firm's custom content management system (CMS).

Goats is directed by Christopher Neil, written by Mark Jude Poirier and stars David Duchovny, Vera Farmiga, Graham Phillips, Justin Kirk and Ty BurrellIn. The film's storyline has fourteen-year-old Ellis leaving his unconventional, luxurious desert home to attend the rigorous Gates Academy, where he reconnects with his estranged father.  Read more about Goats in the Sundance Film Guide or the Red Crown website.