Wall to Wall

Red Crown Productions, a New York-based development and production company founded by Daniel Crown and Daniela Taplin Lundberg that produces independent and studio-partnered high-end films, debuted Goats at the Sundance Film Festival.  Red Crown also launched the company's website, www.redcrownproductions.com, in concert with the film premiere at Sundance. The website was designed and developed by Wall-to-Wall Studios and includes the integrated branding firm's custom content management system (CMS).

Goats is directed by Christopher Neil, written by Mark Jude Poirier and stars David Duchovny, Vera Farmiga, Graham Phillips, Justin Kirk and Ty BurrellIn. The film's storyline has fourteen-year-old Ellis leaving his unconventional, luxurious desert home to attend the rigorous Gates Academy, where he reconnects with his estranged father.  Read more about Goats in the Sundance Film Guide or the Red Crown website.

The Honolulu Chapter of AIGA held its bi-annual "Hawaii's 5-O Design Awards Show" at the Bishop Museum last month, celebrating the State's best in Print, Environmental, Packaging, Web and Student Design. This year's national judges were: Sean Adams of AdamsMorioka, Lucille Tenazas of Tenazas Design, and Christopher Simmons of MINE SF. Wall-to-Wall Studios was selected for the following 11 honors:

Hawaii's 5-O Design Awards of Excellence:

     - Ballet Hawaii's Nutcracker Poster 2009

     - Ballet Hawaii's Nutcracker Poster 2010

     - 'Imiloa Astronomy Center of Hawaii Website (www.imiloahawaii.org)

     - Jet Graphics - "This Should Be Bigger" Campaign

     - Philpotts Interior Design website (www.philpotts.net)

     - REHAB Hospital of the Pacific - Annual Report 2010

     - REHAB Hospital of the Pacific - Capital Campaign Brochure

     - Shidler College of Business at University of Hawaii - M.F.E. Brochure

Top 5 Judges Choice, Print + Environmental:
     - Leather Soul - Retail Branding/Collateral
 

Top 3 Judges Choice, Web + Interactive:
     - Children's Museum of South Dakota Website (www.prairieplay.org)
     - Jet Graphics Website (www.jetgraphics.net) 

Some of the Judges' comments about their Top Picks include:

"Sometimes good design doesn't have to be yelling. It doesn't have to be boisterous. It's very thoughtful and much more considerate." - Lucille Tenazas on Leather Soul, branding design.

"This, we all gravitated to pretty quickly as a successfully executed system. Really exquisitely done." - Christopher Simmons on Leather Soul, branding design.

"I wanted to see how it worked. I wanted to dig around in it and find things." - Sean Adams on JetGraphics.net, website design.

"It's a very functional site and at the same time it's very attractive. There's an excellent sense of scale and the color palette is very restrained." - Christopher Simmons on JetGraphics.net, website design.

"It feels like it's so appropriate, but at the same time, smart." - Lucille Tenazas on Children's Museum of South Dakota, website design (prairieplay.org).

"The cow, it's fantastic! I want a cow on my website! I think that's so great!" Sean Adams onThe Children's Museum of South Dakota website design (prairieplay.org)

Congratulations to all of our clients and collaborators who made this possible - MAHALO!

PRINT'S Regional Design Annual, the most comprehensive survey of graphic design in the United States, selected a project by Wall-to-Wall Studios for inclusion in the December 2011 issue of PRINT. The winning entry was for the Identity and Branding of Burgatory, a restaurant in Pittsburgh that features helluva burgers and heavenly shakes. In addition to creating the visual branding (logo, taglines), W|W also designed the on-site collateral (menus, gift cards, to go packaging), website, environmental and decor elements (signage, wayfinding) and merchandising.

Other recent accolades for Burgatory include:

-Featured in the InVigor8 branding blog.

-Featured in Art of the Menu, a division of Underconsideration

-Burgatory at Consol Energy Center featured by Sports Business Daily

-Featured in Boring Pittsburgh blog.

-AIA Pittsburgh Interior Design merit winner 2011

-Pittsburgh City Paper (CP), best burger

View the Burgatory website
View the Burgatory integrated branding case study
 

Congratulations to Wall-to-Wall Studios very own Dr. Science, Mr. Scott Werner and his small gaggle of geeks for being selected as one of five finalists for the 2011 Virgina Tech Manufacturing Innovation Competition. Their entry, a surge protector that communicates per outlet power usage to a web site, enables people to monitor their power usage and power costs on a per device basis and also turn the power on or off remotely. Can't find that at your local Home Depot...yet

"Change A Life", the branding campaign created by Wall-to-Wall Studios for Robert Morris University, a private, coeducational university in Pittsburgh, PA, was recently honored with several awards.

CASE, the Council for Advancement in Support of Education, recognized the campaign with 2 Silver Awards (Advertising Campaign, TV/Commercial Spots) in its Circle of Excellence competition, advancement’s premier international awards.

And, The Press Club of Western Pennsylvania honored the campaign in the 47th annual Golden Quill Awards, a competition that recognizes professional excellence in written, photographic, broadcast and online journalism in Western Pennsylvania.
Winner: Most Creative Use of Technology to Tell a Story
 

"Change A Life", the integrated marketing initiative, was deployed across outdoor, print, web, social marketing channels and admissions recruitment materials. "Change A Life" promotes the unique Engaged Learning curriculum, whereby students "reach-out" into the community to inspire change, including their own.

View the Robert Morris University Change A Life case study and TV commercials.

View the Robert Morris University Change A Life website.

Wall-to-Wall Studios was honored with a National Silver ADDY Award for the "Not Another Drop" TV Advertisement created for Hawaii Energy. The ADDY Awards are the world's largest advertising competition, and Not Another Drop was selected from 1,382 entries received at the national level of the three tiered contest. Hawaii Energy is the conservation and efficiency program helping reduce Hawaii's dependence on foreign oil. The public awareness TV advertising campaign is promoting energy efficiency and independence.

View the Not Another Drop TV Advertisement.

View the Hawaii Energy case study.

The American Association of Museums (AAM)  recognized the Carnegie Museum of Art Annual Report designed by Wall-to-Wall Studios as a second prize winner in the AAM Museum Publications Design Competition. For more than 25 years, AAM has recognized and encouraged excellence in the graphic design of museum publications through the Museum Publications Design Competition, the only national, juried competition of its kind. Winners are chosen for their overall design excellence, creativity and ability to express an institution’s personality, mission or special features. The panel of judges includes graphic designers, museum professionals and publishers.
View the Carnegie Museum of Art Annual Report case study.

Brand Identity Essentials, published by Rockport in the Fall of 2010, celebrates well-executed brand programs and really great marks including the logo, identity system and branding for The Mob Museum in Las Vegas. Authors Yang Kim, Kevin Budelmann and Curt Wozniak of Peopledesign acknowledge that "a little humor may be a way to help a brand stand out. In addition to providing simple entertainment, wit can have a humanizing effect on a brand."

Learn more about the Brand Identity Essentials book.

Visit the Mob Museum branding case study.

Read the Fast Co.Design article.
 

At the Hawaii Theatre on April 23rd, the American Advertising Federation's Hawaii Chapter held the annual PELE (ADDY) Awards, celebrating the best in the State's advertising and design work of the previous year. The winning Pele work will go on to compete for the National ADDY recognition this summer. Wall-to-Wall Studios was honored with 5 Pele (Gold) Awards and 6 Silver Awards for the following:

PELE (Gold) ADDY

Retail Advertising Non-Traditional Media Campaign: Leather Soul Inc., Retail Branding.
TV under $25k: "Not Another Drop" for Hawaii Energy

TV $25k-50k: "Think Science" for Chaminade University

Website Design: Philpotts.net for Philpotts & Associates

Advertising Self-Promo Mixed Media: "Wall-to-Wall Studios Holiday Promo"

Silver Awards

Package Design Series: "Healthy Line" for Diamond Bakery

Poster Design: "2nd Annual Pizza Eating Contest" for J.J. Dolan's

Website Design: PVA.com for Peter Vincent Architects

TV $25k-50k: "Heartbeat" for Chaminade University

TV Campaign over $50k: "A Bank For Life (Backdrops)" for Hawaii National Bank

Adv. Self-Promo Mixed Media: "W|W Mad Men TV" TV 1, TV 2, TV 3, TV 4

Congratulations and MAHALO to our Clients and collaborators!

Read related story from Honolulu Star-Advertiser here.

Wall-to-Wall Studios was recently honored with "Best of Show" accolades for the Change A Life campaign designed for Robert Morris University. The Best of Show honors were bestowed by the Educational Advertising Awards, the largest competition in the country. The Change A Life campaign promotes the unique Engaged Learning curriculum, whereby students "reach-out" into the community to inspire change, including their own. The "Total Campaign" received Best of Show and Gold Awards while the television ad series won a Silver Award.

Wall-to-Wall Studios also won a "Gold Award" for the TV advertisement called "Think Scicene" created for the Chaminade University, and a "Gold Award" for its Logo / Identity design of the Digital Marketing Communications logo, commissioned by West Virginia University.

View the Robert Morris University Change A Life case study
View the Robert Morris University "Change A Life" website
View the Robert Morris University Change A Life TV Ads
View the Chaminade University TV Ad
View the West Virginia University case study

Undoubtedly a signature event within the advertising community, the Pittsburgh ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won Two Gold and Two Silver ADDY Awards at this year's ceremony held at the Carnegie Science Center. The annual competition is conducted by the Pittsburgh Advertising Federation for the American Advertising Federation and is featured in a Pittsburgh Post-Gazette article and a Pittsburgh Business Times article.  The winning Wall-to-Wall Studios entries included:

Gold ADDY
Category = Television - Local - Campaign, "Change A Life"

Client: Robert Morris University
View the Robert Morris University Change A Life case study
View the Change a Life TV advertisements

Gold ADDY
Category = Broadcast/Electronic - Interactive, Advertising for the Arts & Sciences, "Prairie Play Website"

Client: Children's Museum of South Dakota
Visit the Children's Museum of South Dakota website

Silver ADDY
Category = Single Medium Campaign, Advertising for the Arts & Sciences, "Silk Scream"

Client: Silk Screen Festival
View the Silk Scream and Silk Screen case studies.

Silver ADDY
Category = Interactive Media - Online - Micro or Mini Sites, "Change A Life"

Client: Robert Morris University
Visit the Robert Morris University Change A Life website

Wall-to-Wall Studios was recently honored with several client projects being showcased at Context: AIGA Pittsburgh's Annual Design Competition and Exhibition. The projects included:

-Burgatory, Logo/Identity Design (view Burgatory case study)

-Pittsburgh Supercomputing Center, Publication/Brochure Design for Projects in Scientific Computing (view Pittsburgh Supercomputing Center case study)

-Children's Museum of South Dakota, Website/Interactive Design for www.PrairiePlay.org

-Silk Screen Film Festival, Poster Design for Silk Scream (view Silk Scream case study)

Print's Regional Design Annual, the most comprehensive survey of graphic design in the United States, containing 200 pages of award-winning work, and the only design annual organized by geography, hit the newsstands in December 2010 containing a quote from Wall-to-Wall Studios partner and creative director, Larkin Werner.  Werner's response to a question about the Pittsburgh design community:

     "Pittsburgh has had a reputation for being fairly conservative, maybe a little

     provincial, a vestige of our blue-collar history, perhaps. But there's a lot of great,

     progressive, and smart design going on here."

Read about Wall-to-Wall Studios' award-winning work in the Print Regional Design Annual for the Carnegie Mellon School of Drama (season campaign) and the community of Oakland (branding).

Pittsburgh Magazine, a prominent lifestyle magazine covering the greater Pittsburgh metro area with a monthly readership of nearly 350k, named Wall-to-Wall Studios as "One of the Great Places to Work".  The magazine's survey focused on the intangibles, such as workplace rewards, professional-development opportunities and family-friendly policies, which showed that its winners scored high in all aspects of employee engagement.

Read the Pittsburgh Magazine article.

The Little Brag Book designed for the Carnegie Mellon University Advancement Office was selected by Communication Arts for inclusion in the Design Annual 2010. Communication Arts' distinguished panel of jurors selected The Little Brag Book as one of 187 winning projects from 4564 entries. The judges noted that "this communication device is as cool as the innovations inside, but not distracting or complicated.  It's a small format, easy to distribute and has high production quality without looking too expensive."  The Little Brag Book showcases innovations attributed to the university's alumni, faculty and students and was created to support the Campaign for Carnegie Mellon University, Inspire Innovation.

View the Carnegie Mellon Advancement Brag Book case study.

PRINT'S Regional Design Annual, the most comprehensive survey of graphic design in the United States, selected two projects by Wall-to-Wall Studios for inclusion in the December 2010 issue of Print. The first winning entry was for the 2009/2010 Season marketing communications for the School of Drama at Carnegie Mellon University, which included direct mail, print collateral and environmental elements. The second winning entry was for the logo and identity system designed by Wall-to-Wall Studios for the community of Oakland. Working in collaboration with the Oakland Community Council, Oakland Task Force, City of Pittsburgh Planning & Public Art and other key stakeholders, Wall-to-Wall Studios designed the branding for Oakland, the third largest commerce center in Pennsylvania and is often considered the cultural hub of the region.
View the Carnegie Mellon School of Drama case study.