W|W Designs Integrated Branding For Sienna Mercato

December 18, 2014

 

Building a multi-story brand from the ground up, Wall-to-Wall Studios designed the integrated branding for Sienna Mercato and its three distinct dining options (Emporio, Mezzo and Il Tetto) all under one roof (including one that retracts), in Pittsburgh. W|W designed the Sienna Mercato visual identity system, branded elements & graphics, menus, advertisements, merchandising, apparel, signage, environment & decor and website (Wordpress). Thanks to W|W partners on the project, including letter artist Ryan Hamrick for executing hand-drawn versions of the W|W designed identity system and logos, Anthony Purcell for the sign/mural painting throughout Sienna Mercato and Two Arms for chalk art on Mezzo. 

 

 

This brand video provides some perspective on the depth of the design and branding effort across medias and mediums, as well as some of the tasty cuisine.

 

 

Sienna Mercato, the parent brand, is home to good times three.

 

 

Emporio, the meatball joint, is located on the first floor with 32 draft beers.

 

 

Mezzo, on the second floor, features house made charcuterie and gourmet Italian fare with a wood-fired pizza oven.

 

 

Il Tetto is the rooftop beer garden with retractable roof that is surrounded by Pittsburgh’s most famous skyscrapers.

 

 

The Sienna Mercato website is responsively designed and houses all 3 restaurants.

Wall-to-Wall Studios Designs Integrated Branding for Choolaah

November 27, 2014

 

Wall-to-Wall Studios designed the integrated branding for Choolaah Indian BBQ, which recently opened in Orange Village, OH a suburb of Cleveland. Operated by Wholesome International, Choolaah represents a new restaurant entry into the fast-casual category with plans to expand the operation globally. Via the creative collaboration, W|W designed the Choolaah visual identity system (logo, standards), the brand style guide & toolkit and website (custom design and development using Wordpress). The comprehensive style guide covered all brand touch-points, from environment (facade, signage, decor) to menu to advertising to merchandising to digital/website and everything in-between. 

 

The Choolaah logo.

 

 

The pattern animation helps illustrate the logo flexibility.

 

 

Environment. Tandoor ovens and kitchen behind glass to showcase the cooking. "Yum" wall art installation made of canisters of indian spices creating a color gradient.

The logo application on Choolaah cups is unexpected. Multi-color palette shows energy and freshness.

Food photography is art directed to have fun with food.

For marketing and promotional purposes the Choolaah logo has been extended into an icon system. 

The Choolaah website is responsively designed; with custom Wordpress development.

 

 

The menu section on the website showcases food options with their nutritional info.

 

 

The website contains a custom nutrition calculator.
 

 

The nutrition calculator is also responsively designed, providing a positive user experience for all devices, including mobile. Customers can review nutritional count for their meal while in the restaurant.

Wall-to-Wall Studios Designs Integrated Branding Campaign for Pittsburgh Dance Council

November 19, 2014

 

Wall-to-Wall Studios designed the integrated branding (visual identity, promotional collateral and more) for the Pittsburgh Dance Council 2014/15 Season. The Pittsburgh Dance Council is a program of the Pittsburgh Cultural Trust that presents world-class contemporary dance. The season design includes a custom font executed by W|W with each letter of "Dance" having multiple versions, all reflecting motion as a nod to the energy and movement of contemporary dance.

 

 

W|W produced this motion graphic animated brand video that showcases the 2014/15 Pittsburgh Dance Council Season. (The sound track on the animation is titled "Scarecrow" and is used with permission of the artist, DZA x Kidkanevil.)

 

 

An animation illustrates the custom font family.

 

 

Interior page layouts from the promotional brochure leverage the design elements. 

 

 

A series of graphic patterns were created for the brand toolkit that bring a sense of movement to the design, each of which interacts with the artist profile pages. 

Sample promotional posters.

Wall-to-Wall Studios Designs "Travel With Care" National Campaign for PeopleForBikes

November 12, 2014

 

In an extension of the awareness campaign initially created for BikePGH, Wall-to-Wall Studios designed the Travel With Care campaign for PeopleForBikes a non-profit organization that provides a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through its financial, community and communication resources.

 

By inspiring the general public to see every bike rider as a neighbor, friend or family member, the Travel With Care campaign is aimed at humanizing people on bikes and encouraging better behavior among drivers and bike riders. PeopleForBikes is planning to release localized verisons of the campaign that leverage the style guide and tool kit designed by W|W which covers print, digital, outdoor and transit applications. 

 

 

 

The campaign launched included Eric Larsen (polar explorer), Biju Thomas (chef), Rebecca Rusch (firefighter), Kinley Kripke (2nd grader), among other great personalities.

 

 

Photography Credits: Jamie Kripke, Adam Coppola, Todd Meier

Campaign Layout for Launch: Anthem Branding

 

Read the PeopleForBikes press release.

Visit the BikePgh, Drive With Care campaign case study.

Wall-to-Wall Studios Designs 2013 Annual Report for Richard King Mellon Foundation

November 3, 2014

 

Wall-to-Wall Studios designed the 2013 Annual Report for the Richard King Mellon Foundation, one of America's largest private foundations. For more than 60 years the Richard King Mellon Foundation has invested in the competitive future and quality of life in Southwestern Pennsylvania, and in the protection, preservation, and restoration of America’s environmental heritage. The Foundation was created in 1947 by Richard King Mellon (1899 – 1970), president and chairman of Mellon Bank, a conservationist and leading figure in the financial and civic life of Pennsylvania. 

 

The Foundation's grant-making history and ongoing grants are intended to help develop, nuture, and strengthen institutional leaders whose endeavors play an essential role in shaping and supporting the quality of life in southwestern Pennsylvania - both now and into the future. For the annual report W|W commissioned a series of custom portraits that feature several of these important institutional leaders. 

 

 

 Bold, colorful section intros are featured throughout the report.

 

 

 Easily digestible stories are accompanied by large, vivid images.

 

 

One in a series of custom portraits developed for the report.

 

 

Grant summary, infographic and feature.

categories: Launches, Partnership

Hawaii National Bank Launches "Entrepreneurs" Advertising Campaign by Wall-to-Wall Studios

October 2, 2014

 

Hawaii National Bank is a closely held community bank founded in 1960 with a reputation for its excellent service to small and mid-sized businesses. Wall-to-Wall Studios began creative collaboration with the bank as the branding and advertising agency of record in 2009. W|W developed HNB's latest ad campaign with a focus on what makes small businesses great: the entrepreneurial spirit. The TV and print campaigns feature HNB's customers: local business owners who have all been able to successfully turn their passions into reality.

 

Tell an entrepreneur that something is impossible to do. Then consider it done.

 

Watch the Hawaii National Bank Entrepreneurs TV campaign here:

 

 

View the Hawaii National Bank case study here.

W|W Designs & Develops Website for Jackson/Clark Partners

September 30, 2014

 

Continuing the longstanding branding relationship with Jackson/Clark Partners (logo, visual identity system, stationery and more), Wall-to-Wall Studios designed & developed the organization's website, www.jacksonclark.net. A company specializing in organizational planning, community development, and civic participation initiatives, Jackson/Clark Partners helps people make their communties better. The responsively designed website is powered by RCMS, a ruby on rails content management system. 

View the Jackson/Clark Partners case study.

New Furniture Brand Red Knot Designed by Wall-to-Wall Studios

September 19, 2014

 

It's time to break up with your old furniture and start a new lasting relationship:

Meet Red Knot. Wall-to-Wall Studios was hired to develop the branding and advertising for C.S.Wo's new furniture and lifestyle retail concept to target those seeking modern design at affordable prices. 

 

 

The retail launch included a brand identity system, website design, print and in-store retail collateral, signage, and an integrated advertising campaign (print, broadcast and online). Hey, whaddaya know? Design, actually within reach.

 

 

 

 

 

Read about the Red Knot case study here.

Visit RedKnotHawaii.com

Wall-to-Wall Studios Designs and Develops Website for the Silver Eye Center for Photography

September 8, 2014

 

Wall-to-Wall Studios designed & developed the website for The Silver Eye Center for Photography, a nationally-recognized, non-collecting institution exclusively dedicated to contemporary photography. Founded in 1985, Silver Eye has been at the forefront of celebrating photography, both as an expressive art form and as a medium that brings to light the telling details and larger stories that influence and inform an understanding of ourselves and the world. With a singular commitment to exhibiting and promoting contemporary photography and photo-based multimedia, Silver Eye is unique in Pittsburgh and the surrounding region.

 

Silver Eye began in 1979 as two separate organizations: Blatant Image Gallery, a cooperative gallery designed to provide exhibition space to local fine art photographers, and The Silver Eye Photographic Workshop, which brought nationally known photographers to Pittsburgh to exhibit their work and to conduct workshops. These two organizations merged in 1985 and became the Blatant Image/Silver Eye, which later changed to Silver Eye Center for Photography in 1992.

 

The responsively designed website was developed with the WordPress content management system and utilizes parallax scrolling to deliver an elegant user experience. The responsive design approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad to mobile device, the website automatically switches to accommodate for resolution, image size and scripting abilities.

View the Silver Eye website case study.

Visit the Silver Eye website.
 

Wall-to-Wall Studios Designs 2014/15 Season Branding for Carnegie Mellon School of Drama

September 4, 2014

 

Continuing its six+ year creative collaboration with the Carnegie Mellon University School of Drama, Wall-to-Wall Studios designed the integrated branding (brochure, posters, environmental elements and more) for the school's 2014-15 performance season. Founded in 1914, the School of Drama offers a vocationally focused education to theatre artists through rigorous conservatory training in all areas of dramatic practice. 


View the School of Drama case study.

 

Poster designs for the season's featured performances.

 

 

Marquee banner promoting the season.

 

 

Inside spread of the season's promotional brochure.

categories: Launches, Partnership

Wall-to-Wall Studios Designs 2014 Annual Report for the Hawaii Community Foundation

August 21, 2014

 

Wall-to-Wall Studios designed & developed the integrated (print & interactive) 2014 Annual Report for the Hawaii Community Foundation, a philanthropic organization that helps people make a difference by inspiring the spirit of giving and by investing in people and solutions to benefit every island community. As a resource, a partner, a funder and as an advocate, at the heart of everything the Hawaii Community Foundation does is a commitment to deliver meaningful impact that will benefit Hawaii.

 

The annual report website was developed using the W|W RCMS, (ruby on rails content management system), and integrated the use of Responsive Design to optimize the user experience for desktop, mobile & tablet devices. The annual report project reflects an ongoing collaboration with the Foundation that has included branding efforts on behalf of The Daniel K. Inouye Institute and Pillars of Peace, among others.

View the annual report website.

View the annual report case study.

 

 

Cover of the print version of the annual report.

categories: Launches, Partnership, Honolulu

Wall-to-Wall Studios Designs and Develops Website for Carnegie Mellon University's College of Fine Arts

August 19, 2014

Wall-to-Wall Studios designed & developed the website for Carnegie Mellon University's College of Fine Arts, a community of nationally and internationally recognized artists & professionals within a unique constellation of five professional schools: Architecture, Art, Design, Drama & Music - and associated centers & programs. The interactive project with the College of Fine Arts continues a series of successful branding collaborations with The School of Music and The School of Drama, among other Carnegie Mellon University interests. 

 

The website was developed using the W|W RCMS, Wall-to-Wall Studios' custom ruby on rails content management system, and integrated the use of Responsive Design to optimize the user experience for desktop/laptop, mobile devices and iPad/tablet. The Responsive Design website approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website automatically switches to accommodate for resolution, image size and scripting abilities.

View the College of Fine Arts website

View the College of Fine Arts website case study

categories: Launches, Partnership

Wall-to-Wall Studios Art Director, Doug Dean, Designs Nationally Awarded Posters for Pittsburgh Farmers' Markets

August 7, 2014

 

A poster series designed by Wall-to-Wall Studios Art Director, Doug Dean, was awarded by the The Farmers Market Coalition for the poster that best promotes a market’s EBT or incentive program. The accolades were announced at the FRESHFARM Markets event in Washington, D.C.

 

The posters were created for Just Harvest, a Pittsburgh-based food and hunger advocacy organization, promoting the "Fresh Access" program, which enables the use of food stamp/electronic benefits transfer (EBT), credit, and debit cards with participating vendors at Pittsburgh Farmers' Markets.

 

The poster series competed against farmers market posters from across the country, each highlighting the unique flavors, farms and events of their regions.

 

For more information, please read the Just Harvest press release.

categories: Launches, People

Wall-to-Wall Studios Designs Branding for Neighborhood Allies

August 5, 2014

 

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for Neighborhood Allies,  a 21st century community development intermediary deploying the best approaches in community engagement focusing on people in communities that continue to be left behind. The collaboration began with W|W helping Neighborhood Allies (formerly Pittsburgh Partnership for Neighborhood Development or PPND) develop a brand strategy that would help position the organization for success inside its new operating environment. Subsequently, W|W designed the new logo/identity system with corresponding identity usage guidelines and stationery system. 

 

 

The motion graphic video provides some context to the logo's composition and system.

 

Identity system type treatment.

 

 

Mailing label.

 

 

Stationery system

categories: Launches, Partnership

Wall-to-Wall Studios Designs New Branding for Clearmodel and CMMI

July 14, 2014

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for Clearmodel, part of Carnegie Innovations, a technology commercialization enterprise and 100%-controlled subsidiary of Carnegie Mellon UniversityAn organization dedicated to the cultivation and commercialization of best practices and model-based improvement methodologies, Clearmodel is the home of the CMMI Institute and the licensing and certifications agent for the CMMI Institute and Carnegie Mellon University’s Software Engineering Institute. Clearmodel is also the administrator of the SEI Partner Network. W|W designed the new logo/identity system for Clearmodel, along with corresponding identity usage guidelines. 

 

 

This short animated video provides some context to the logo's composition.

 

 

Back of business card.

categories: Launches, Partnership

Wall-to-Wall Studios Designs New Branding for ShowClix

July 3, 2014

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for ShowClix, the trusted partner (ticketing, box office & admissions technology) for thousands of event professionals. Founded in 2007, the Pittsburgh-based company combines industry leading event technology with a fanatical team of on-site experts, to deliver solutions that go beyond simple event ticketing. The collaboration began with W|W helping ShowClix develop a Brand Platform (brand positioning, promise & architecture) to best position the company for growth. Subsequently, W|W designed the new logo/identity system with corresponding identity usage guidelines. 

 

 

This short animated video provides some context to the logo's composition.

 

 

Nice tee.

categories: Launches, Partnership
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