The National ADDY Awards is the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. Wall-to-Wall Studios was honored at this year's 2013 ADDY Awards Show during ADMERICA! in Phoenix, Arizona last week with three Silver ADDYs:
Wall-to-Wall Studios was recently honored with multiple awards at the 2013 PGH365, AIGA Pittsburgh's Annual Design Competition and Exhibition. W|W won Judges Choice for the integrated branding and promotional design for the Silk Screen 2012 Film Festival and Best in Show for the integrated marketing campaign and design for Silk Scream 2012.
Congratulations to our client Breadshop, whose corporate identity system won a spot in this year's Brand New Awards. 714 entries were submitted and 75 winners were announced last week. Here's what the organizers themselves had to say about it:
"Just when you think judges can’t get any tougher, they do. And this crop of judges proved especially hard to please. Unimpressed by recycling of styles or great visuals that didn’t match the client, they all looked for something unexpected, surprising, and/or meaningful. Perhaps when we asked the judges to be tough we didn’t expect them to select the lowest amount of entries yet in our three-year run, despite there being almost 200 entries more than the first year when the judges at the time selected 90 entries. But one rule we have is that there is no minimum quota of projects we need to include. Whatever bubbles to the top makes it. Simple as that."
We're proud of our collaboration with Breadshop founder Christopher Sy, and apparently lots of other folks in Hawaii are fond of his work too.
If you had installed a Solar Water Heating system in Hawaii a year ago, by now you could have saved about 40% on your home's electric bill. What you do with that savings, of course, is up to you. Wall-to-Wall Studios has launched the new Solar Water Heating awareness campaign for Hawaii Energy to promote their limited time $1000 instant rebate plus additional federal and state tax credits. W|W developed the new campaign for TV, online, print and radio.
Wall-to-Wall Studios designed the integrated identity systems and branding campaigns for ReFuel and ReEnergize, two key programs of GTECH Strategies, a non-profit social venture that merges community development and principles of sustainability into a synthesized model for sustainable community development.
Undoubtedly the signature event within the advertising community, the Pittsburgh ADDY Awards celebrate the power of creativity and acknowledge the achievements in the past year. Wall-to-Wall Studios won Best of Show, 3 Gold and 3 Silver ADDYAwards at this year's ceremony held at the Carnegie Science Center. The annual competition is conducted by the Pittsburgh Advertising Federation for the American Advertising Federation and is featured in these Pittsburgh Post-Gazette and Pittsburgh Business Times articles. The winning Wall-to-Wall Studios entries included:
Silk Scream Film Festival
Advertising for the Arts & Sciences Single Medium Campaign > Go Ahead Scream View the Silk Scream case study
GOLD Award Winner
BEST OF SHOW
Wall-to-Wall Studios will be represented at the Pittsburgh American Advertising Awards show tonight at the Carnegie Science Center, both in the audience and during the category announcements. The 2012-2013 Addys bring together the local marketing industry celebrating the best advertising, design and interactive work from the past year. A few years back, the Pittsburgh Advertising Federation decided to offer its talented pool of members the opportunity to create introductory videos for categories in the contest. This year will see the debut of a rap video starring a W|W co-founder along with a W|W alum (see the video here):
"The stars of the video -- James Nesbitt of North Side-based Wall-to-Wall Studios and Matt Hildebrand of Mullen, in the Strip District -- recorded the audio ahead of time and then lip-synched. That was trickier than it sounds."
Wall-to-Wall Studios executed an integrated branding refinement for hyperCision that includes a responsively designed website, sales collateral, trade show booth graphics and more. hyperCision delivers strategic and implementation consulting services for Learning Management Systems, including SAP and SuccessFactors. The Chicago-based firm launched the updated branding at HR 2013 in Las Vegas, NV where hyperCision CEO Sharon Wolf Newton is a key speaker. HR 2013 is the most important event of the year for professionals that use and support SAP solutions for HR.
Wednesday, January 9, 2013 - Hawaii Business Magazine presents another in the series of "C-Suite" sessions (Focus: CMO) featuring two dynamic panels, sharing their exclusive secrets & thoughts on "Top Items That Should Be On Your Marketing Agenda For 2013":
• Negotiation tips on to get the most out of your vendors and channels
• Secrets on how to maximize all mediums through a well-orchestrated plan.
• The winning "Marketing Mix."
• Upcoming trends that should be on your radar to help gain a competitive advantage.
• Utilizing the creative process for astute business decision-making.
Registration/Check-In starts at 7:00am at The Plaza Club, Honolulu. Breakfast will be served. Main program to start promptly at 7:25am. There will be two panels to run chronologically, each followed by panel discussion ending with Q&A. David Tumilowicz, Hawaii Business Magazine publisher, will serve as moderator. If you have any questions, please call 808-534-7537.
A poster design by Doug Dean, senior designer at Wall-to-Wall Studios, is competing in the in Healthy Artists Exhibition @ Modern Formations. Doug was selected as one of top 20 Pittsburgh artists tasked to create a poster for Healthy Artists, a documentary about the state of U.S. healthcare and how it pertains to creative people. The winning poster will be used to officially represent the series and will be used in all promotional marketing communications. The exhibition opens January 4th at Modern Formations gallery on Penn Avenue in Garfield (Pittsburgh, PA).