Happy Birthday, Wall-to-Wall Studios.

October 16, 2014

 

On October 16, 1992, Wall-to-Wall Studios began as a 2-person operation in a non-descript building in the Shadyside neighborhood of Pittsburgh, PA. In 2014 we're a 31-person operation (still in non-descript buildings) in Pittsburgh and Honolulu, HI (and a guy in Buffalo, NY). Thanks to our family, friends, clients, colleagues and other partners everywhere for the love and support throughout the years. Cheers!

categories: Event, Home Page Feature

Ad Up Hawaii Workshop Provides Non-Profits with Marketing Strategy and Creative Campaigns

October 3, 2014

 

Bring together branding, advertising, tech and social media professionals, several worthy non-profit organizations in need of marketing strategy, a cool Kaka'ako co-working space, some food and drink, local business leaders as judges, along with a 9-hour time limit and you get one of the most unique workshop events built for a great cause.

 

Consistently, Hawaii non-profits rank Fundraising and Marketing as their top 2 needs. Ad Up Hawaii was created by Kokua.org to bring a friendly competition amongst the top local branding and advertising professionals to help the local community. The "mini agency teams" will compete startup-weekend style to develop strategic campaigns for several pre-selected non-profit organizations.

 

Wall-to-Wall Studios is among the many sponsors of Ad Up Hawaii and will be presenting a "Branding 101" workshop on Saturday October 4, 2014 for the non-profit attendees. Learn more about the event at AdUpHawaii.org

 

Friday, October 3, 2014 – Social Mixer at Honolulu Beer Works - 6:00 pm

Saturday, October 4, 2014 - Ad Up Hawaii Event Day – 8:30am-6:00 pm

     • 10:15am  Branding 101 Workshop: Wall-to-Wall Studios

     •   1:00pm  Public Relations 101 Workshop: Becker Communications

     •   2:30pm  Social Media 101 Workshop: UBER

 

See you there.

categories: People, Partnership, Event, Honolulu

Hawaii National Bank Launches "Entrepreneurs" Advertising Campaign by Wall-to-Wall Studios

October 2, 2014

 

Hawaii National Bank is a closely held community bank founded in 1960 with a reputation for its excellent service to small and mid-sized businesses. Wall-to-Wall Studios began creative collaboration with the bank as the branding and advertising agency of record in 2009. W|W developed HNB's latest ad campaign with a focus on what makes small businesses great: the entrepreneurial spirit. The TV and print campaigns feature HNB's customers: local business owners who have all been able to successfully turn their passions into reality.

 

Tell an entrepreneur that something is impossible to do. Then consider it done.

 

Watch the Hawaii National Bank Entrepreneurs TV campaign here:

 

 

View the Hawaii National Bank case study here.

W|W Designs & Develops Website for Jackson/Clark Partners

September 30, 2014

 

Continuing the longstanding branding relationship with Jackson/Clark Partners (logo, visual identity system, stationery and more), Wall-to-Wall Studios designed & developed the organization's website, www.jacksonclark.net. A company specializing in organizational planning, community development, and civic participation initiatives, Jackson/Clark Partners helps people make their communties better. The responsively designed website is powered by RCMS, a ruby on rails content management system. 

View the Jackson/Clark Partners case study.

New Furniture Brand Red Knot Designed by Wall-to-Wall Studios

September 19, 2014

 

It's time to break up with your old furniture and start a new lasting relationship:

Meet Red Knot. Wall-to-Wall Studios was hired to develop the branding and advertising for C.S.Wo's new furniture and lifestyle retail concept to target those seeking modern design at affordable prices. 

 

 

The retail launch included a brand identity system, website design, print and in-store retail collateral, signage, and an integrated advertising campaign (print, broadcast and online). Hey, whaddaya know? Design, actually within reach.

 

 

 

 

 

Read about the Red Knot case study here.

Visit RedKnotHawaii.com

Wall-to-Wall Studios Rebrands Island Air Identity, Advertising, Website and Passenger Experience

September 9, 2014

 

When it comes to airline travel, everyone agrees it can be frustratingly complex: something has to give. Island Air is looking to change the game in Hawaii, to make inter-island travel as simple as it can be. Wall-to-Wall Studios was hired to develop the new brand strategy, identity system, advertising, marketing and to re-think the entire passenger experience, from online booking to boarding to baggage claim.

 

 

Many improvements have been made from customer service to operations. Upgraded conveniences like free, no-hassle WiFi, multiple charging stations and amenities at the gates (complimentary beverages, snacks, live entertainment, chair massages) have also been implemented. There are other surprises coming on the horizon, but the biggest improvement we hope to make is the customers' perception of air travel. Heads up: 

Change is in the air.

 

View the Island Air case study.

Visit IslandAir.com

Wall-to-Wall Studios Designs and Develops Website for the Silver Eye Center for Photography

September 8, 2014

 

Wall-to-Wall Studios designed & developed the website for The Silver Eye Center for Photography, a nationally-recognized, non-collecting institution exclusively dedicated to contemporary photography. Founded in 1985, Silver Eye has been at the forefront of celebrating photography, both as an expressive art form and as a medium that brings to light the telling details and larger stories that influence and inform an understanding of ourselves and the world. With a singular commitment to exhibiting and promoting contemporary photography and photo-based multimedia, Silver Eye is unique in Pittsburgh and the surrounding region.

 

Silver Eye began in 1979 as two separate organizations: Blatant Image Gallery, a cooperative gallery designed to provide exhibition space to local fine art photographers, and The Silver Eye Photographic Workshop, which brought nationally known photographers to Pittsburgh to exhibit their work and to conduct workshops. These two organizations merged in 1985 and became the Blatant Image/Silver Eye, which later changed to Silver Eye Center for Photography in 1992.

 

The responsively designed website was developed with the WordPress content management system and utilizes parallax scrolling to deliver an elegant user experience. The responsive design approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad to mobile device, the website automatically switches to accommodate for resolution, image size and scripting abilities.

View the Silver Eye website case study.

Visit the Silver Eye website.
 

Wall-to-Wall Studios Designs 2014/15 Season Branding for Carnegie Mellon School of Drama

September 4, 2014

 

Continuing its six+ year creative collaboration with the Carnegie Mellon University School of Drama, Wall-to-Wall Studios designed the integrated branding (brochure, posters, environmental elements and more) for the school's 2014-15 performance season. Founded in 1914, the School of Drama offers a vocationally focused education to theatre artists through rigorous conservatory training in all areas of dramatic practice. 


View previous season designs by W|W: 2009/10, 2011/12, 2012/13, 2013/14

 

Poster designs for the season's featured performances.

 

 

Marquee banner promoting the season.

 

 

Inside spread of the season's promotional brochure.

Wall-to-Wall Studios Designs 2014 Annual Report for the Hawaii Community Foundation

August 21, 2014

 

Wall-to-Wall Studios designed & developed the integrated (print & interactive) 2014 Annual Report for the Hawaii Community Foundation, a philanthropic organization that helps people make a difference by inspiring the spirit of giving and by investing in people and solutions to benefit every island community. As a resource, a partner, a funder and as an advocate, at the heart of everything the Hawaii Community Foundation does is a commitment to deliver meaningful impact that will benefit Hawaii.

 

The annual report website was developed using the W|W RCMS, (ruby on rails content management system), and integrated the use of Responsive Design to optimize the user experience for desktop, mobile & tablet devices. The annual report project reflects an ongoing collaboration with the Foundation that has included branding efforts on behalf of The Daniel K. Inouye Institute and Pillars of Peace, among others.

View the annual report website.

View the annual report case study.

 

 

Cover of the print version of the annual report.

categories: Launches, Partnership, Honolulu

Wall-to-Wall Studios Designs and Develops Website for Carnegie Mellon University's College of Fine Arts

August 19, 2014

Wall-to-Wall Studios designed & developed the website for Carnegie Mellon University's College of Fine Arts, a community of nationally and internationally recognized artists & professionals within a unique constellation of five professional schools: Architecture, Art, Design, Drama & Music - and associated centers & programs. The interactive project with the College of Fine Arts continues a series of successful branding collaborations with The School of Music and The School of Drama, among other Carnegie Mellon University interests. 

 

The website was developed using the W|W RCMS, Wall-to-Wall Studios' custom ruby on rails content management system, and integrated the use of Responsive Design to optimize the user experience for desktop/laptop, mobile devices and iPad/tablet. The Responsive Design website approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website automatically switches to accommodate for resolution, image size and scripting abilities.

View the College of Fine Arts website

View the College of Fine Arts website case study

categories: Launches, Partnership

Wall-to-Wall Studios Art Director, Doug Dean, Designs Nationally Awarded Posters for Pittsburgh Farmers' Markets

August 7, 2014

 

A poster series designed by Wall-to-Wall Studios Art Director, Doug Dean, was awarded by the The Farmers Market Coalition for the poster that best promotes a market’s EBT or incentive program. The accolades were announced at the FRESHFARM Markets event in Washington, D.C.

 

The posters were created for Just Harvest, a Pittsburgh-based food and hunger advocacy organization, promoting the "Fresh Access" program, which enables the use of food stamp/electronic benefits transfer (EBT), credit, and debit cards with participating vendors at Pittsburgh Farmers' Markets.

 

The poster series competed against farmers market posters from across the country, each highlighting the unique flavors, farms and events of their regions.

 

For more information, please read the Just Harvest press release.

categories: Launches, People

Wall-to-Wall Studios Designs Branding for Neighborhood Allies

August 5, 2014

 

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for Neighborhood Allies,  a 21st century community development intermediary deploying the best approaches in community engagement focusing on people in communities that continue to be left behind. The collaboration began with W|W helping Neighborhood Allies (formerly Pittsburgh Partnership for Neighborhood Development or PPND) develop a brand strategy that would help position the organization for success inside its new operating environment. Subsequently, W|W designed the new logo/identity system with corresponding identity usage guidelines and stationery system. 

 

 

The motion graphic video provides some context to the logo's composition and system.

 

Identity system type treatment.

 

 

Mailing label.

 

 

Stationery system

categories: Launches, Partnership

Wall-to-Wall Studios Designs New Branding for Clearmodel and CMMI

July 14, 2014

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for Clearmodel, part of Carnegie Innovations, a technology commercialization enterprise and 100%-controlled subsidiary of Carnegie Mellon UniversityAn organization dedicated to the cultivation and commercialization of best practices and model-based improvement methodologies, Clearmodel is the home of the CMMI Institute and the licensing and certifications agent for the CMMI Institute and Carnegie Mellon University’s Software Engineering Institute. Clearmodel is also the administrator of the SEI Partner Network. W|W designed the new logo/identity system for Clearmodel, along with corresponding identity usage guidelines. 

 

 

This short animated video provides some context to the logo's composition.

 

 

Back of business card.

categories: Launches, Partnership

Wall-to-Wall Studios Designs New Branding for ShowClix

July 3, 2014

Wall-to-Wall Studios designed the new visual branding (logo/identity system) for ShowClix, the trusted partner (ticketing, box office & admissions technology) for thousands of event professionals. Founded in 2007, the Pittsburgh-based company combines industry leading event technology with a fanatical team of on-site experts, to deliver solutions that go beyond simple event ticketing. The collaboration began with W|W helping ShowClix develop a Brand Platform (brand positioning, promise & architecture) to best position the company for growth. Subsequently, W|W designed the new logo/identity system with corresponding identity usage guidelines. 

 

 

This short animated video provides some context to the logo's composition.

 

 

Nice tee.

categories: Launches, Partnership

Wall-to-Wall Studios wins 13 Awards at the Pele (ADDY) Advertising Show

June 25, 2014

This spring, Wall-to-Wall Studios was honored with the following awards by the American Advertising Federation (AAF) Hawaii Chapter's Annual Pele (ADDY) Advertising Show:

 

 

3 Gold Peles / Addys:
- Island Air Brand Identity/Logo Design
- 'Ulu'ulu Brand Identity/Logo Design
- Hawaii Primary Care Association (HPCA) "Ola Movie" Website Design

 

 

 

 

 

7 Silver Awards:
- Island Air Signage System Design
- Hawaii Energy's "Take A Stab" TV Commercial
- Chaminade University's "Think Psychology" TV Commercial
- Leather Soul Brand Print Advertisement
- Hawaii National Bank's Holiday E-Card Design
- AIGA Honolulu 5-O Award Show Event Campaign Design
- HPCA "Ola Movie" Film Titles Design

 

3 Bronze Awards:
- Hawaii Energy's "Your First Step" TV Commercial 
- Hawaii Energy's Television Advertising Campaign
- Island Air - Branding/Interior Environment Design

 

WW also received recognition for receiving the only AAF National Awards for our District in 2012-2013, 3 Silver Awards:
- Hawaii Energy's "Lamp Bullies" TV Commercial
- Mobi PCS "Good Thing" TV Commercial
- Wall-to-Wall Studios Occasional Cards - Agency Self-Promotion

 

The "PELE AWARDS" is an AAF American Advertising Awards District 13 Competition which recognizes the best advertising and design work created in Hawaii during the preceding calendar year (January 2013 to December 2013). The annual competition recognizes the best advertising and design work created in Hawaii. The American Advertising Awards ("ADDYs") is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

 

Congratulations to our Clients and to everyone who collaborated with us to make this possible!

categories: Awards, Honolulu

Wall-to-Wall Studios Designs "People, Places and Things" Book for the URA

June 23, 2014

Wall-to-Wall Studios designed this nearly 400-page hardbound book that captures the positive impact of the Urban Redevelopment Authority of Pittsburgh (URA) on the city from 2006-2013 using people, places and things to help tell the amazing story of the dawn of a new URA era. The award-winning publication (Gold ADDY, AIGA 365) features a combination of case studies & testimonials and a comprehensive icon-driven catalog. One copy of book was donated by the URA to each branch of the Carnegie Libraries of Pittsburgh.

 

View the "People, Places and Things" URA case study.

 

Sample spreads from the book... some of the People, Places and Things.

categories: Launches, Awards, Partnership
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